{"id":15942,"date":"2024-04-17T15:21:13","date_gmt":"2024-04-17T20:21:13","guid":{"rendered":"https:\/\/pancom.wpenginepowered.com\/?post_type=case_study&#038;p=15942"},"modified":"2024-04-24T23:03:45","modified_gmt":"2024-04-25T04:03:45","slug":"radial","status":"publish","type":"case_study","link":"https:\/\/www.pancommunications.com\/work\/case-studies\/radial\/","title":{"rendered":"Activating social media for candidate acquisition"},"content":{"rendered":"<div class=\"gb-container gb-container-42fddb2f o-standard-wrapper alignfull\">\n<div class=\"gb-container gb-container-b2f8fd6e\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d434e5ef c-counter-grid\">\n<div class=\"gb-grid-column gb-grid-column-1fbe42f2\"><div class=\"gb-container gb-container-1fbe42f2\">\n\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-047d1e4 is-style-u-outline-font-teal u-counter-large\" data-block-id=\"047d1e4\"><style>.stk-047d1e4{margin-bottom:0px !important}<\/style><div class=\"stk-block-count-up__text\">233<\/div><\/div>\n\n\n\n<p class=\"gb-headline gb-headline-84847020 gb-headline-text is-style-default\">pieces of coverage<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-86989885\"><div class=\"gb-container gb-container-86989885\">\n\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-6add382 is-style-u-outline-font-teal u-counter-large\" data-block-id=\"6add382\"><style>.stk-6add382{margin-bottom:0px !important}<\/style><div class=\"stk-block-count-up__text\">5.4B<\/div><\/div>\n\n\n\n<p class=\"gb-headline gb-headline-8f401907 gb-headline-text is-style-default\">impressions generated<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-10692789\"><div class=\"gb-container gb-container-10692789\">\n\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-26e6134 is-style-u-outline-font-teal u-counter-large\" data-block-id=\"26e6134\"><style>.stk-26e6134{margin-bottom:0px !important}<\/style><div class=\"stk-block-count-up__text\">690%<\/div><\/div>\n\n\n\n<p class=\"gb-headline gb-headline-553ebdb6 gb-headline-text is-style-default\">Increase in job apps<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-7ae99a35\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4250da91\">\n<div class=\"gb-grid-column gb-grid-column-cbcf65f7\"><div class=\"gb-container gb-container-cbcf65f7\">\n\n<h2 class=\"gb-headline gb-headline-3e14d1c8 gb-headline-text is-style-u-eyebrow-heading\">Solution<\/h2>\n\n\n\n<h3 class=\"gb-headline gb-headline-1724fed3 gb-headline-text\">Strong strategy and dynamic visuals<\/h3>\n\n\n\n<p>PAN leveraged both organic and paid social media strategies to drive job applications for Radial, targeting key hiring locations on Facebook with dynamic ads.<\/p>\n\n\n\n<p>Dynamic and authentic visual assets drove results. Personalized ad copy in each market, including site-specific benefit and wage information, resonated with potential candidates.&nbsp;<\/p>\n\n\n\n<p>PAN created employee testimonial videos resulting in 874,000 video plays on social from potential applicants.&nbsp;<\/p>\n\n\n\n<p>Public relations efforts resulted in high-profile coverage in <em>The Wall Street Journal<\/em>, <em>Associated Press<\/em>, <em>TIME Money<\/em>, and <em>MarketWatch<\/em>. Interviews with Radial executives made them part of the larger story of companies struggling to fill seasonal employment needs, citing increases in wages, bonuses, and investment in technology.&nbsp;<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-ad8a8ba6\"><div class=\"gb-container gb-container-ad8a8ba6\">\n\n<h2 class=\"gb-headline gb-headline-a51ae2d9 gb-headline-text is-style-u-eyebrow-heading\">result<\/h2>\n\n\n\n<h3 class=\"gb-headline gb-headline-067ecbad gb-headline-text\">Social media impact<\/h3>\n\n\n\n<p>Paid social campaigns were largely responsible for the majority of seasonal hiring web traffic and applications submitted through Radial\u2019s website during peak season.&nbsp;<\/p>\n\n\n\n<p>Sixty-seven percent of all online applications completed were driven by paid social media, besting all other internal marketing channels combined. Radial experienced a 690% increase in year over year applications on social media, credited to the new micro-targeting techniques and landing pages PAN recommended. Additionally, Radial received 233 pieces of coverage, 6 broadcast segments, and reached 5,413,858,340 unique monthly viewers.&nbsp;<\/p>\n\n\n\n<h4 class=\"gb-headline gb-headline-b27464c6 gb-headline-text is-style-u-bold-paragraph-style\">&nbsp;<\/h4>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-eba9cc52 alignfull\">\n<div class=\"gb-container gb-container-6330e9ab\">\n \r\n\r\n\r\n\r\n<div id=\"c-quoteblock-block_dcdebedcbc450845f4992ead541d297d\" class=\"alignfull c-quoteblock  c-quoteblock-is-logo c-quoteblock-style-five \">\r\n    <div class=\"c-quoteblock__inner\">\r\n        <blockquote class=\"c-quoteblock__quote\">\r\n            <p>In working with PAN for the past three years, we found a true partner who understands our business needs from top to bottom.<\/p>\r\n            <div class=\"c-quoteblock__attribution\">\r\n            <cite>Sherrie Centrella, Corporate Communications at Radial <\/cite>\r\n            <\/div>\r\n        <\/blockquote>\r\n        <div class=\"c-quoteblock__img\">\r\n                <svg width=\"248\" height=\"249\" viewBox=\"0 0 248 249\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n<circle id=\"Ellipse 243\" cx=\"124.172\" cy=\"124.506\" r=\"121.268\" stroke=\"white\" stroke-width=\"5\" stroke-linecap=\"round\" stroke-dasharray=\"10 10\"\/>\r\n<\/svg>\r\n<div class=\"c-logo-wrap\"><img loading=\"lazy\" decoding=\"async\" width=\"404\" height=\"125\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/03\/radial-logo.png\" class=\"attachment-large size-large\" alt=\"radial logo, color\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/03\/radial-logo.png 404w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/03\/radial-logo-300x93.png 300w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/03\/radial-logo-100x31.png 100w\" sizes=\"auto, (max-width: 404px) 100vw, 404px\" \/><\/div>\r\n        \r\n    <\/div>\r\n<\/div>\r\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-ec5f9601 alignfull\">\n<div class=\"gb-container gb-container-d1595e59\">\n<div class=\"gb-container gb-container-3f66eb33\">\n\n<h2 class=\"gb-headline gb-headline-73c7d22e gb-headline-text is-style-u-eyebrow-heading\">More work<\/h2>\n\n\n\n<h4 class=\"gb-headline gb-headline-3048acaa gb-headline-text h1-style\">See more<\/h4>\n\n\n\n<h4 class=\"gb-headline gb-headline-5178928c gb-headline-text is-style-u-outline-font-teal u-move \">good stuff<\/h4>\n\n\n<div class=\"gb-container gb-container-566b7a3a\">\n\n<a class=\"gb-button gb-button-c90b68df gb-button-text gb-button-orange-button\" href=\"https:\/\/www.pancommunications.com\/work\/\">View Our Full Portfolio<\/a>\n\n\n\n<a class=\"gb-button gb-button-30ad2ea9 gb-button-text-only c-arrow-link\" href=\"https:\/\/www.pancommunications.com\/contact\/\"><span class=\"gb-button-text\">Let&#8217;s Talk<\/span><span class=\"gb-icon\"><svg fill=\"\" viewBox=\"0 0 26 26\" height=\"26\" width=\"26\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_678_11332)\">\n<path fill=\"\" d=\"M17.5398 6.16504C18.1746 5.53027 19.2055 5.53027 19.8402 6.16504L25.5277 11.8525C26.1625 12.4873 26.1625 13.5182 25.5277 14.1529L19.8402 19.8404C19.2055 20.4752 18.1746 20.4752 17.5398 19.8404C16.9051 19.2057 16.9051 18.1748 17.5398 17.54L20.4496 14.6252H9.75C8.85117 14.6252 8.125 13.899 8.125 13.0002C8.125 12.1014 8.85117 11.3752 9.75 11.3752H20.4496L17.5348 8.46035C16.9 7.82559 16.9 6.79473 17.5348 6.15996L17.5398 6.16504Z\"><\/path>\n<\/g>\n<defs>\n<clipPath id=\"clip0_678_11332\">\n<rect fill=\"white\" height=\"26\" width=\"26\"><\/rect>\n<\/clipPath>\n<\/defs>\n<\/svg><\/span><\/a>\n\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-0eb11a4e\">\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-01c5fae6 gb-query-loop-wrapper\">\n<div class=\"gb-grid-column gb-grid-column-b80093d8 gb-query-loop-item post-18417 case_study type-case_study status-publish has-post-thumbnail hentry industry-b2b-tech\"><div class=\"gb-container gb-container-b80093d8 c-case-card\"><a class=\"gb-container-link\" href=\"https:\/\/www.pancommunications.com\/work\/case-studies\/ntt-data\/\"><\/a>\n<figure class=\"gb-block-image gb-block-image-0da69c6d\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1819\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-scaled.jpg\" class=\"gb-image-0da69c6d\" alt=\"NTT Data Future of Work Media Relations Case Study for PAN Communications\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-scaled.jpg 2560w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-300x213.jpg 300w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-768x546.jpg 768w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-1024x728.jpg 1024w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-1536x1091.jpg 1536w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-2048x1455.jpg 2048w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-100x71.jpg 100w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-960x682.jpg 960w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-414x294.jpg 414w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-1440x1023.jpg 1440w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n<div class=\"gb-container gb-container-72dcc555 c-case-card-overlay\"><\/div>\n\n<div class=\"gb-container gb-container-f963626c c-case-card-content\">\n<img loading=\"lazy\" decoding=\"async\" class=\"c-case-card-logo\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/06\/NTT-Data-Logo-1.png\" alt=\"ntt data logo, white\" title=\"NTT-Data-Logo (1)\" width=\"800\" height=\"130\">\n\n<p class=\"gb-headline gb-headline-9c3de4fa gb-headline-text\"><a href=\"https:\/\/www.pancommunications.com\/work\/case-studies\/ntt-data\/\">Launching empowered work with a data-first approach to media relations<\/a><\/p>\n\n<span class=\"u-taxonomy-pill\">B2B Tech<\/span>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div>","protected":false},"featured_media":16967,"template":"","industry":[674],"service":[666,667,140],"class_list":["post-15942","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","industry-commerce-cx"],"acf":[],"yoast_head":"<!-- This site is optimized 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