{"id":15944,"date":"2024-04-20T11:49:18","date_gmt":"2024-04-20T16:49:18","guid":{"rendered":"https:\/\/pancom.wpenginepowered.com\/?post_type=case_study&#038;p=15944"},"modified":"2024-04-24T23:03:40","modified_gmt":"2024-04-25T04:03:40","slug":"pointclickcare","status":"publish","type":"case_study","link":"https:\/\/www.pancommunications.com\/work\/case-studies\/pointclickcare\/","title":{"rendered":"Changing the conversation for next level awareness\u00a0"},"content":{"rendered":"<div class=\"gb-container gb-container-42fddb2f o-standard-wrapper alignfull\">\n<div class=\"gb-container gb-container-b2f8fd6e\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d434e5ef c-counter-grid\">\n<div class=\"gb-grid-column gb-grid-column-1fbe42f2\"><div class=\"gb-container gb-container-1fbe42f2\">\n\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-047d1e4 is-style-u-outline-font-teal u-counter-large\" data-block-id=\"047d1e4\"><style>.stk-047d1e4{margin-bottom:0px !important}<\/style><div class=\"stk-block-count-up__text\">414.1M<\/div><\/div>\n\n\n\n<p class=\"gb-headline gb-headline-84847020 gb-headline-text is-style-default\">Media Impressions<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-86989885\"><div class=\"gb-container gb-container-86989885\">\n\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-6add382 is-style-u-outline-font-teal u-counter-large\" data-block-id=\"6add382\"><style>.stk-6add382{margin-bottom:0px !important}<\/style><div class=\"stk-block-count-up__text\">45%<\/div><\/div>\n\n\n\n<p class=\"gb-headline gb-headline-8f401907 gb-headline-text is-style-default\">Media SOV<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-10692789\"><div class=\"gb-container gb-container-10692789\">\n\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-26e6134 is-style-u-outline-font-teal u-counter-large\" data-block-id=\"26e6134\"><style>.stk-26e6134{margin-bottom:0px !important}<\/style><div class=\"stk-block-count-up__text\">4.5M<\/div><\/div>\n\n\n\n<p class=\"gb-headline gb-headline-553ebdb6 gb-headline-text is-style-default\">Social Impressions<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-7ae99a35\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4250da91\">\n<div class=\"gb-grid-column gb-grid-column-cbcf65f7\"><div class=\"gb-container gb-container-cbcf65f7\">\n\n<h2 class=\"gb-headline gb-headline-3e14d1c8 gb-headline-text is-style-u-eyebrow-heading\">Solution<\/h2>\n\n\n\n<h3 class=\"gb-headline gb-headline-1724fed3 gb-headline-text\">Articulating brand differentiation&nbsp;<\/h3>\n\n\n\n<h4 class=\"gb-headline gb-headline-c876dc62 gb-headline-text is-style-u-bold-paragraph-style\">Trade Show Marketing<\/h4>\n\n\n\n<p>Administered media, social, and onsite strategic counsel during SUMMIT. PAN populated their conference app with internal content feature panel discussions and sessions to attendees in real-time.&nbsp;<\/p>\n\n\n\n<h4 class=\"gb-headline gb-headline-7080d213 gb-headline-text is-style-u-bold-paragraph-style\">Messaging &amp; Positioning<\/h4>\n\n\n\n<p>Provided strategic counsel and developed messaging to position PointClickCare\u2019s executives as thought leaders in the broader health tech landscape.&nbsp;<\/p>\n\n\n\n<h4 class=\"gb-headline gb-headline-6a4b3d7a gb-headline-text is-style-u-bold-paragraph-style\">Strategic Media Relations&nbsp;<\/h4>\n\n\n\n<p>Created and executed timely news pitches to secure PointClickCare POVs within trending news stories. Raised the profiles of PointClickCare SMEs via coverage in business press and healthcare trades. Secured coverage and POVs in top publications leading to high impressions.&nbsp;<\/p>\n\n\n\n<h4 class=\"gb-headline gb-headline-983200ad gb-headline-text is-style-u-bold-paragraph-style\">Social Media Strategy<\/h4>\n\n\n\n<p>Developed comprehensive, real-time social media recommendations and drafted content to help promote media successes. Optimized posts with trending industry hashtags supported by publication and reporter tagging to amplify engagement.&nbsp;<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-ad8a8ba6\"><div class=\"gb-container gb-container-ad8a8ba6\">\n\n<h2 class=\"gb-headline gb-headline-a51ae2d9 gb-headline-text is-style-u-eyebrow-heading\">result<\/h2>\n\n\n\n<h3 class=\"gb-headline gb-headline-067ecbad gb-headline-text\">Exceeding program metrics&nbsp;<\/h3>\n\n\n\n<p>PAN exceeded program metrics through a steady cadence of company news and proactive thought leadership opportunities across business press, healthcare media, and LTPAC trades. With articles in <em>Forbes<\/em>, <em>Inc.com<\/em>, and <em>Healthcare IT News<\/em>, for example, PointClickCare garnered 414M media impressions in high-value publications read by customers and prospects. SUMMIT conference coverage also featured 4.5M social impressions and seven executive interviews.&nbsp;<\/p>\n\n\n\n<h4 class=\"gb-headline gb-headline-b27464c6 gb-headline-text is-style-u-bold-paragraph-style\">&nbsp;<\/h4>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-ec5f9601 alignfull\">\n<div class=\"gb-container gb-container-d1595e59\">\n<div class=\"gb-container gb-container-3f66eb33\">\n\n<h2 class=\"gb-headline gb-headline-73c7d22e gb-headline-text is-style-u-eyebrow-heading\">More work<\/h2>\n\n\n\n<h4 class=\"gb-headline gb-headline-3048acaa gb-headline-text h1-style\">See more<\/h4>\n\n\n\n<h4 class=\"gb-headline gb-headline-5178928c gb-headline-text is-style-u-outline-font-teal u-move \">good stuff<\/h4>\n\n\n<div class=\"gb-container gb-container-566b7a3a\">\n\n<a class=\"gb-button gb-button-c90b68df gb-button-text gb-button-orange-button\" href=\"https:\/\/www.pancommunications.com\/work\/\">View Our Full Portfolio<\/a>\n\n\n\n<a class=\"gb-button gb-button-30ad2ea9 gb-button-text-only c-arrow-link\" href=\"https:\/\/www.pancommunications.com\/contact\/\"><span class=\"gb-button-text\">Let&#8217;s Talk<\/span><span class=\"gb-icon\"><svg fill=\"\" viewBox=\"0 0 26 26\" height=\"26\" width=\"26\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_678_11332)\">\n<path fill=\"\" d=\"M17.5398 6.16504C18.1746 5.53027 19.2055 5.53027 19.8402 6.16504L25.5277 11.8525C26.1625 12.4873 26.1625 13.5182 25.5277 14.1529L19.8402 19.8404C19.2055 20.4752 18.1746 20.4752 17.5398 19.8404C16.9051 19.2057 16.9051 18.1748 17.5398 17.54L20.4496 14.6252H9.75C8.85117 14.6252 8.125 13.899 8.125 13.0002C8.125 12.1014 8.85117 11.3752 9.75 11.3752H20.4496L17.5348 8.46035C16.9 7.82559 16.9 6.79473 17.5348 6.15996L17.5398 6.16504Z\"><\/path>\n<\/g>\n<defs>\n<clipPath id=\"clip0_678_11332\">\n<rect fill=\"white\" height=\"26\" width=\"26\"><\/rect>\n<\/clipPath>\n<\/defs>\n<\/svg><\/span><\/a>\n\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-0eb11a4e\">\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-01c5fae6 gb-query-loop-wrapper\">\n<div class=\"gb-grid-column gb-grid-column-b80093d8 gb-query-loop-item post-18417 case_study type-case_study status-publish has-post-thumbnail hentry industry-b2b-tech\"><div class=\"gb-container gb-container-b80093d8 c-case-card\"><a class=\"gb-container-link\" href=\"https:\/\/www.pancommunications.com\/work\/case-studies\/ntt-data\/\"><\/a>\n<figure class=\"gb-block-image gb-block-image-0da69c6d\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1819\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-scaled.jpg\" class=\"gb-image-0da69c6d\" alt=\"NTT Data Future of Work Media Relations Case Study for PAN Communications\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-scaled.jpg 2560w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-300x213.jpg 300w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-768x546.jpg 768w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-1024x728.jpg 1024w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-1536x1091.jpg 1536w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-2048x1455.jpg 2048w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-100x71.jpg 100w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-960x682.jpg 960w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-414x294.jpg 414w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-1440x1023.jpg 1440w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n<div class=\"gb-container gb-container-72dcc555 c-case-card-overlay\"><\/div>\n\n<div class=\"gb-container gb-container-f963626c c-case-card-content\">\n<img loading=\"lazy\" decoding=\"async\" class=\"c-case-card-logo\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/06\/NTT-Data-Logo-1.png\" alt=\"ntt data logo, white\" title=\"NTT-Data-Logo (1)\" width=\"800\" height=\"130\">\n\n<p class=\"gb-headline gb-headline-9c3de4fa gb-headline-text\"><a href=\"https:\/\/www.pancommunications.com\/work\/case-studies\/ntt-data\/\">Launching empowered work with a data-first approach to media relations<\/a><\/p>\n\n<span class=\"u-taxonomy-pill\">B2B Tech<\/span>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div>","protected":false},"featured_media":16966,"template":"","industry":[679],"service":[666,140],"class_list":["post-15944","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","industry-patient-experience"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PointClickCare: Creating Next Level Awareness | PAN Communications<\/title>\n<meta name=\"description\" content=\"PointClickCare&#039;s challenge was breaking out in a crowded electronic health record (EHR) market and articulate their brand difference. See the results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pancommunications.com\/work\/case-studies\/pointclickcare\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PointClickCare: Creating Next Level Awareness | PAN Communications\" \/>\n<meta property=\"og:description\" content=\"PointClickCare&#039;s challenge was breaking out in a crowded electronic health record (EHR) market and articulate their brand difference. 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