{"id":16022,"date":"2024-04-17T13:29:48","date_gmt":"2024-04-17T18:29:48","guid":{"rendered":"https:\/\/pancom.wpenginepowered.com\/?post_type=case_study&#038;p=16022"},"modified":"2024-04-24T23:03:28","modified_gmt":"2024-04-25T04:03:28","slug":"flexential","status":"publish","type":"case_study","link":"https:\/\/www.pancommunications.com\/work\/case-studies\/flexential\/","title":{"rendered":"Raising visibility in the first 90 days and beyond with media relations &amp; thought leadership"},"content":{"rendered":"<div class=\"gb-container gb-container-42fddb2f o-standard-wrapper alignfull\">\n<div class=\"gb-container gb-container-b2f8fd6e\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d434e5ef c-counter-grid\">\n<div class=\"gb-grid-column gb-grid-column-1fbe42f2\"><div class=\"gb-container gb-container-1fbe42f2\">\n\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-047d1e4 is-style-u-outline-font-teal u-counter-large\" data-block-id=\"047d1e4\"><style>.stk-047d1e4{margin-bottom:0px !important}<\/style><div class=\"stk-block-count-up__text\">140%<\/div><\/div>\n\n\n\n<p class=\"gb-headline gb-headline-84847020 gb-headline-text is-style-default\">retail SOV increase YoY<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-86989885\"><div class=\"gb-container gb-container-86989885\">\n\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-6add382 is-style-u-outline-font-teal u-counter-large\" data-block-id=\"6add382\"><style>.stk-6add382{margin-bottom:0px !important}<\/style><div class=\"stk-block-count-up__text\">86%<\/div><\/div>\n\n\n\n<p class=\"gb-headline gb-headline-8f401907 gb-headline-text is-style-default\">enterprise SOV increase YoY<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-10692789\"><div class=\"gb-container gb-container-10692789\">\n\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-26e6134 is-style-u-outline-font-teal u-counter-large\" data-block-id=\"26e6134\"><style>.stk-26e6134{margin-bottom:0px !important}<\/style><div class=\"stk-block-count-up__text\">1719%<\/div><\/div>\n\n\n\n<p class=\"gb-headline gb-headline-553ebdb6 gb-headline-text is-style-default\">increase in total number of articles over previous quarter<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-7ae99a35\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4250da91\">\n<div class=\"gb-grid-column gb-grid-column-cbcf65f7\"><div class=\"gb-container gb-container-cbcf65f7\">\n\n<h2 class=\"gb-headline gb-headline-3e14d1c8 gb-headline-text is-style-u-eyebrow-heading\">Solution<\/h2>\n\n\n\n<h3 class=\"gb-headline gb-headline-1724fed3 gb-headline-text\">The know-how to move forward<\/h3>\n\n\n\n<h4 class=\"gb-headline gb-headline-8e922190 gb-headline-text is-style-u-bold-paragraph-style\">Strategic Media Relations<\/h4>\n\n\n\n<p>PAN worked closely with Flexential to identify trending topics, shape unique perspectives and engage the right audiences. The result was an exponential increase in media exposure.<\/p>\n\n\n\n<h4 class=\"gb-headline gb-headline-e214f058 gb-headline-text is-style-u-bold-paragraph-style\">Executive Thought Leadership<\/h4>\n\n\n\n<p>Using the bench of Flexential executives, PAN used our monitoring and listening engine to highlight market trends and used data to validate why a topic was relevant.<\/p>\n\n\n\n<h4 class=\"gb-headline gb-headline-ec3a2597 gb-headline-text is-style-u-bold-paragraph-style\">Voice of the Customer<\/h4>\n\n\n\n<p>The Jefferson County (Colorado) school system hired Flexential to install a dedicated fiber network and migrate from outdated on-premise technology to a private cloud solution. As the district of Columbine High School, Jefferson County\u2019s use of this technology to increase security in schools created a story that resulted in high profile coverage including The Wall Street Journal. VoC strategies featuring Flexential customer Major League Baseball (MLB) also delivered big-league coverage with Forbes.<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-ad8a8ba6\"><div class=\"gb-container gb-container-ad8a8ba6\">\n\n<h2 class=\"gb-headline gb-headline-a51ae2d9 gb-headline-text is-style-u-eyebrow-heading\">result<\/h2>\n\n\n\n<h3 class=\"gb-headline gb-headline-067ecbad gb-headline-text\">Increased thought leadership &amp; media exposure<\/h3>\n\n\n\n<p>Within one quarter of working together, PAN exceeded Flexential\u2019s goals to secure top-tier media interviews, build thought leadership platforms for executives and increase media exposure for the company.<\/p>\n\n\n\n<p>Total mentions soared from 106 in Q1 to 2,232 by Q4 the following year. Quarter over quarter impressions increased by over 300%. Average overall share of voice went from 4% to 6%\u2014a 50% increase.<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-eba9cc52 alignfull\">\n<div class=\"gb-container gb-container-6330e9ab\">\n \r\n\r\n\r\n\r\n<div id=\"c-quoteblock-block_c874b64dce32878ba55a76aaadd70216\" class=\"alignfull c-quoteblock   c-quoteblock-style-one \">\r\n    <div class=\"c-quoteblock__inner\">\r\n        <blockquote class=\"c-quoteblock__quote\">\r\n            <p>It takes a unique communications strategy to give an IT infrastructure company high level business appeal. We helped Flexential showcase their expertise to provide thought leadership to that community.\u201d<\/p>\r\n            <div class=\"c-quoteblock__attribution\">\r\n            <cite>Adam Novak, Senior Vice President at PAN<\/cite>\r\n            <\/div>\r\n        <\/blockquote>\r\n        <div class=\"c-quoteblock__img\">\r\n                <svg width=\"248\" height=\"249\" viewBox=\"0 0 248 249\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n<circle id=\"Ellipse 243\" cx=\"124.172\" cy=\"124.506\" r=\"121.268\" stroke=\"white\" stroke-width=\"5\" stroke-linecap=\"round\" stroke-dasharray=\"10 10\"\/>\r\n<\/svg>\r\n<span class=\"c-green-ring\"><\/span>\r\n<span class=\"u-orange-ball\"><\/span>\r\n<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/03\/AdamNovak_PAN_Communications_03-1000x1000.jpg\" class=\"attachment-crop-square size-crop-square\" alt=\"Adam Novak, Senior Vice President at PAN Communications, headshot\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/03\/AdamNovak_PAN_Communications_03-1000x1000.jpg 1000w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/03\/AdamNovak_PAN_Communications_03-150x150.jpg 150w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/03\/AdamNovak_PAN_Communications_03-300x300.jpg 300w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/03\/AdamNovak_PAN_Communications_03-768x768.jpg 768w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/03\/AdamNovak_PAN_Communications_03-1024x1024.jpg 1024w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/03\/AdamNovak_PAN_Communications_03-1536x1536.jpg 1536w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/03\/AdamNovak_PAN_Communications_03-2048x2048.jpg 2048w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/03\/AdamNovak_PAN_Communications_03-100x100.jpg 100w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/03\/AdamNovak_PAN_Communications_03-960x960.jpg 960w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/03\/AdamNovak_PAN_Communications_03-650x650.jpg 650w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/03\/AdamNovak_PAN_Communications_03-414x414.jpg 414w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/03\/AdamNovak_PAN_Communications_03-1440x1440.jpg 1440w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n        \r\n    <\/div>\r\n<\/div>\r\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-ec5f9601 alignfull\">\n<div class=\"gb-container gb-container-d1595e59\">\n<div class=\"gb-container gb-container-3f66eb33\">\n\n<h2 class=\"gb-headline gb-headline-73c7d22e gb-headline-text is-style-u-eyebrow-heading\">More work<\/h2>\n\n\n\n<h4 class=\"gb-headline gb-headline-3048acaa gb-headline-text h1-style\">See more<\/h4>\n\n\n\n<h4 class=\"gb-headline gb-headline-5178928c gb-headline-text is-style-u-outline-font-teal u-move \">good stuff<\/h4>\n\n\n<div class=\"gb-container gb-container-566b7a3a\">\n\n<a class=\"gb-button gb-button-c90b68df gb-button-text gb-button-orange-button\" href=\"https:\/\/www.pancommunications.com\/work\/\">View Our Full Portfolio<\/a>\n\n\n\n<a class=\"gb-button gb-button-30ad2ea9 gb-button-text-only c-arrow-link\" href=\"https:\/\/www.pancommunications.com\/contact\/\"><span class=\"gb-button-text\">Let&#8217;s Talk<\/span><span class=\"gb-icon\"><svg fill=\"\" viewBox=\"0 0 26 26\" height=\"26\" width=\"26\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_678_11332)\">\n<path fill=\"\" d=\"M17.5398 6.16504C18.1746 5.53027 19.2055 5.53027 19.8402 6.16504L25.5277 11.8525C26.1625 12.4873 26.1625 13.5182 25.5277 14.1529L19.8402 19.8404C19.2055 20.4752 18.1746 20.4752 17.5398 19.8404C16.9051 19.2057 16.9051 18.1748 17.5398 17.54L20.4496 14.6252H9.75C8.85117 14.6252 8.125 13.899 8.125 13.0002C8.125 12.1014 8.85117 11.3752 9.75 11.3752H20.4496L17.5348 8.46035C16.9 7.82559 16.9 6.79473 17.5348 6.15996L17.5398 6.16504Z\"><\/path>\n<\/g>\n<defs>\n<clipPath id=\"clip0_678_11332\">\n<rect fill=\"white\" height=\"26\" width=\"26\"><\/rect>\n<\/clipPath>\n<\/defs>\n<\/svg><\/span><\/a>\n\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-0eb11a4e\">\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-01c5fae6 gb-query-loop-wrapper\">\n<div class=\"gb-grid-column gb-grid-column-b80093d8 gb-query-loop-item post-19327 case_study type-case_study status-publish has-post-thumbnail hentry industry-cloud-devops\"><div class=\"gb-container gb-container-b80093d8 c-case-card\"><a class=\"gb-container-link\" href=\"https:\/\/www.pancommunications.com\/work\/case-studies\/lumi\/\"><\/a>\n<figure class=\"gb-block-image gb-block-image-0da69c6d\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"689\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/07\/Lumi-CS.jpg\" class=\"gb-image-0da69c6d\" alt=\"\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/07\/Lumi-CS.jpg 1080w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/07\/Lumi-CS-100x64.jpg 100w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/07\/Lumi-CS-768x490.jpg 768w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/07\/Lumi-CS-960x612.jpg 960w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/07\/Lumi-CS-300x191.jpg 300w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/07\/Lumi-CS-1024x653.jpg 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n<div class=\"gb-container gb-container-72dcc555 c-case-card-overlay\"><\/div>\n\n<div class=\"gb-container gb-container-f963626c c-case-card-content\">\n<img loading=\"lazy\" decoding=\"async\" class=\"c-case-card-logo\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/02\/lumi-global-logo-white.webp\" alt=\"Lumi Global client logo, white\" title=\"lumi-global-logo-white\" width=\"1051\" height=\"352\">\n\n<p class=\"gb-headline gb-headline-9c3de4fa gb-headline-text\"><a href=\"https:\/\/www.pancommunications.com\/work\/case-studies\/lumi\/\">Boosting shareholder democracy<\/a><\/p>\n\n<span class=\"u-taxonomy-pill\">Cloud \/ DevOps<\/span>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div>","protected":false},"featured_media":21698,"template":"","industry":[664],"service":[666],"class_list":["post-16022","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","industry-cloud-devops"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Flexential: Media Relations &amp; Thought Leadership | PAN 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