{"id":16109,"date":"2020-05-18T15:54:59","date_gmt":"2020-05-18T15:54:59","guid":{"rendered":"https:\/\/pancom.wpenginepowered.com\/?post_type=case_study&#038;p=16109"},"modified":"2024-05-15T11:25:10","modified_gmt":"2024-05-15T16:25:10","slug":"alegeus","status":"publish","type":"case_study","link":"https:\/\/www.pancommunications.com\/work\/case-studies\/alegeus\/","title":{"rendered":"Taking an integrated approach to generate buzz around healthcare consumerism"},"content":{"rendered":"<div class=\"gb-container gb-container-42fddb2f o-standard-wrapper alignfull\">\n<div class=\"gb-container gb-container-b2f8fd6e\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d434e5ef c-counter-grid\">\n<div class=\"gb-grid-column gb-grid-column-1fbe42f2\"><div class=\"gb-container gb-container-1fbe42f2\">\n\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-047d1e4 is-style-u-outline-font-teal u-counter-large\" data-block-id=\"047d1e4\"><style>.stk-047d1e4{margin-bottom:0px !important}<\/style><div class=\"stk-block-count-up__text\">44%<\/div><\/div>\n\n\n\n<p class=\"gb-headline gb-headline-84847020 gb-headline-text is-style-default\">CTR from email<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-86989885\"><div class=\"gb-container gb-container-86989885\">\n\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-6add382 is-style-u-outline-font-teal u-counter-large\" data-block-id=\"6add382\"><style>.stk-6add382{margin-bottom:0px !important}<\/style><div class=\"stk-block-count-up__text\">356K<\/div><\/div>\n\n\n\n<p class=\"gb-headline gb-headline-8f401907 gb-headline-text is-style-default\">Twitter impressions<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-10692789\"><div class=\"gb-container gb-container-10692789\">\n\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-26e6134 is-style-u-outline-font-teal u-counter-large\" data-block-id=\"26e6134\"><style>.stk-26e6134{margin-bottom:0px !important}<\/style><div class=\"stk-block-count-up__text\">103k<\/div><\/div>\n\n\n\n<p class=\"gb-headline gb-headline-553ebdb6 gb-headline-text is-style-default\">LinkedIn impressions<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-7ae99a35\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4250da91\">\n<div class=\"gb-grid-column gb-grid-column-cbcf65f7\"><div class=\"gb-container gb-container-cbcf65f7\">\n\n<h2 class=\"gb-headline gb-headline-3e14d1c8 gb-headline-text is-style-u-eyebrow-heading\">Solution<\/h2>\n\n\n\n<h3 class=\"gb-headline gb-headline-1724fed3 gb-headline-text\">Connecting awareness to demand generation<\/h3>\n\n\n\n<h4 class=\"gb-headline gb-headline-e214f058 gb-headline-text is-style-u-bold-paragraph-style\">Multi-Channel Approach<\/h4>\n\n\n\n<p>We used the integrated campaign to share and tease unique points of view on key takeaways and data from the Healthcare Consumerism Index. Utilizing Alegeus\u2019 podcast, key social media channels (LinkedIn and Twitter), content (company blog and news release), and earned media, PAN created the brand awareness needed to extend Alegeus\u2019 overall reach and drive traffic to their podcast microsite for downloads.<\/p>\n\n\n\n<h4 class=\"gb-headline gb-headline-24c7ef2d gb-headline-text is-style-u-bold-paragraph-style\">Email Marketing<\/h4>\n\n\n\n<p>Through email, PAN targeted Alegeus\u2019 CRM database of 65k+ contacts via newsletters and email blasts. This additional reach drove downloads and supported overall lead gen efforts.<\/p>\n\n\n\n<h4 class=\"gb-headline gb-headline-112a10b6 gb-headline-text is-style-u-bold-paragraph-style\">Thought Leadership<\/h4>\n\n\n\n<p>PAN leveraged Alegeus\u2019 blog as an additional vehicle and thought leadership platform to provide supporting points of view and commentary from Alegeus\u2019 executives. This included links to the blog in eNewsletters and email blasts, and also referenced the blog in the podcasts to generate additional visibility and traffic.<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-ad8a8ba6\"><div class=\"gb-container gb-container-ad8a8ba6\">\n\n<h2 class=\"gb-headline gb-headline-a51ae2d9 gb-headline-text is-style-u-eyebrow-heading\">result<\/h2>\n\n\n\n<h3 class=\"gb-headline gb-headline-067ecbad gb-headline-text\">Buzz generated<\/h3>\n\n\n\n<p>PAN\u2019s integrated program for Alegeus drove 487 subscriptions to their podcast channel in the first 6 weeks. In the same time period, the three podcasts gained 778 total listens and the podcast microsite received 912 unique visitors. The email marketing program saw a 44% CTR from eNewsletters and email blasts. On social, Alegeus saw 356k total impressions on Twitter and 103k total impressions on LinkedIn.<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-eba9cc52 alignfull\">\n<div class=\"gb-container gb-container-6330e9ab\">\n \r\n\r\n\r\n\r\n<div id=\"c-quoteblock-block_edecd65c30cb305b57a89f4c3ee1d060\" class=\"alignfull c-quoteblock   c-quoteblock-style-one is-smaller-font\">\r\n    <div class=\"c-quoteblock__inner\">\r\n        <blockquote class=\"c-quoteblock__quote\">\r\n            <p>We worked with long-time PAN client Alegeus to utilize its annual Healthcare Consumerism Index as the center point of an integrated campaign to educate, create awareness, and drive key constituents to take a desired action.\u201d<\/p>\r\n            <div class=\"c-quoteblock__attribution\">\r\n            <cite>Dan Martin, Executive Vice President, Healthcare at PAN<\/cite>\r\n            <\/div>\r\n        <\/blockquote>\r\n        <div class=\"c-quoteblock__img\">\r\n                <svg width=\"248\" height=\"249\" viewBox=\"0 0 248 249\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n<circle id=\"Ellipse 243\" cx=\"124.172\" cy=\"124.506\" r=\"121.268\" stroke=\"white\" stroke-width=\"5\" stroke-linecap=\"round\" stroke-dasharray=\"10 10\"\/>\r\n<\/svg>\r\n<span class=\"c-green-ring\"><\/span>\r\n<span class=\"u-orange-ball\"><\/span>\r\n<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/03\/DanMartin_PAN_Communications_03-1000x1000.jpg\" class=\"attachment-crop-square size-crop-square\" alt=\"Kari Hulley, Vice President, Healthcare at PAN Communications\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/03\/DanMartin_PAN_Communications_03-1000x1000.jpg 1000w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/03\/DanMartin_PAN_Communications_03-150x150.jpg 150w, 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https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/03\/DanMartin_PAN_Communications_03-414x414.jpg 414w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/03\/DanMartin_PAN_Communications_03-1440x1442.jpg 1440w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n        \r\n    <\/div>\r\n<\/div>\r\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-ec5f9601 alignfull\">\n<div class=\"gb-container gb-container-d1595e59\">\n<div class=\"gb-container gb-container-3f66eb33\">\n\n<h2 class=\"gb-headline gb-headline-73c7d22e gb-headline-text is-style-u-eyebrow-heading\">More work<\/h2>\n\n\n\n<h4 class=\"gb-headline gb-headline-3048acaa gb-headline-text h1-style\">See more<\/h4>\n\n\n\n<h4 class=\"gb-headline gb-headline-5178928c gb-headline-text is-style-u-outline-font-teal u-move \">good stuff<\/h4>\n\n\n<div class=\"gb-container gb-container-566b7a3a\">\n\n<a class=\"gb-button gb-button-c90b68df gb-button-text gb-button-orange-button\" href=\"https:\/\/www.pancommunications.com\/work\/\">View Our Full Portfolio<\/a>\n\n\n\n<a class=\"gb-button gb-button-30ad2ea9 gb-button-text-only c-arrow-link\" href=\"https:\/\/www.pancommunications.com\/contact\/\"><span class=\"gb-button-text\">Let&#8217;s Talk<\/span><span class=\"gb-icon\"><svg fill=\"\" viewBox=\"0 0 26 26\" height=\"26\" width=\"26\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_678_11332)\">\n<path fill=\"\" d=\"M17.5398 6.16504C18.1746 5.53027 19.2055 5.53027 19.8402 6.16504L25.5277 11.8525C26.1625 12.4873 26.1625 13.5182 25.5277 14.1529L19.8402 19.8404C19.2055 20.4752 18.1746 20.4752 17.5398 19.8404C16.9051 19.2057 16.9051 18.1748 17.5398 17.54L20.4496 14.6252H9.75C8.85117 14.6252 8.125 13.899 8.125 13.0002C8.125 12.1014 8.85117 11.3752 9.75 11.3752H20.4496L17.5348 8.46035C16.9 7.82559 16.9 6.79473 17.5348 6.15996L17.5398 6.16504Z\"><\/path>\n<\/g>\n<defs>\n<clipPath id=\"clip0_678_11332\">\n<rect fill=\"white\" height=\"26\" 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