{"id":16771,"date":"2020-06-16T20:14:14","date_gmt":"2020-06-16T20:14:14","guid":{"rendered":"https:\/\/pancom.wpenginepowered.com\/?post_type=case_study&p=16771"},"modified":"2024-05-14T14:09:47","modified_gmt":"2024-05-14T19:09:47","slug":"cloudbees","status":"publish","type":"case_study","link":"https:\/\/www.pancommunications.com\/work\/case-studies\/cloudbees\/","title":{"rendered":"Pushing the envelope with creative integrated campaigns"},"content":{"rendered":"
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Solution<\/h2>\n\n\n\n

Driving awareness on an evolution<\/h3>\n\n\n\n

PAN went to work on a long-term plan to establish CloudBees as an industry leader. Tapping the media skills that won PAN national agency-of-the-year awards with PR News and PRovoke, the firm launched successful campaigns to drive awareness for CloudBees\u2019 pivot to a new market\u2014continuous delivery\u2014and its evolution to a full-service supplier of solutions serving the much broader DevOps market.<\/p>\n\n\n\n

PAN integrated with CloudBees\u2019 PR team, positioning co-founder and CEO Sacha Labourey for top-tier media opps and creating a thought-leadership program that delivered a stream of bylines, social media campaigns and digital assets, whitepapers, and blogs.<\/p>\n\n\n\n

During the firm\u2019s engagement, PAN partnered with CloudBees\u2019 marketing team to create high-impact, creative social programs that broadened CloudBees\u2019 engagement with their core audience. These included themed creative campaigns and online content depicting the Jenkins technology community\u2019s well-known \u201cButler\u201d mascot posing as iconic characters from \u201cBreaking Bad,\u201d \u201cGame of Thrones\u201d and \u201cWest World.\u201d These depictions resonated with CloudBees\u2019 developer audience and won multiple industry awards.<\/p>\n\n\n\n

PAN was a driving force in the development of CloudBees\u2019 podcast series, \u201cDevOps Radio,\u201d evolving it into a premier thought leadership vehicle. With PAN providing technical and logistical expertise, the series aired more than 100 episodes featuring industry pillars such as Gene Kim and customers such as Fidelity, Accenture, and CapitalOne.<\/p>\n\n\n\n

PAN\u2019s media and marketing team also helped drive the awareness that built the Jenkins World annual user session into the industry\u2019s best-attended DevOps event\u2014the annual Jenkins World | DevOps World in San Francisco.<\/p>\n\n<\/div><\/div>\n\n

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result<\/h2>\n\n\n\n

Establishing CloudBees as a devops leader<\/h3>\n\n\n\n

Through its partnership with PAN, CloudBees generated record levels of media coverage, raised its social media profile and drove significant interest in DevOps Radio and Jenkins World | DevOps World.<\/p>\n\n\n\n

CloudBees wanted to establish itself as a recognized force in DevOps\u2014and in 2020 both Forrester and Gartner validated its position, naming it a Leader in the DevOps category. The company has grown its business and positioned itself in the forefront of industry conversations about software\u2019s evolution\u2014the value it can generate and the security challenges enterprises face. Now, CloudBees is leading the conversation about the creation of a new holistic concept known as Software Delivery Management (SDM).<\/p>\n\n\n\n

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More work<\/h2>\n\n\n\n

See more<\/h4>\n\n\n\n

good stuff<\/h4>\n\n\n
\n\nView Our Full Portfolio<\/a>\n\n\n\nLet’s Talk<\/span>\n\n<\/path>\n<\/g>\n\n\n<\/rect>\n<\/clipPath>\n<\/defs>\n<\/svg><\/span><\/a>\n\n<\/div>\n<\/div>\n\n
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Launching empowered work with a data-first approach to media relations<\/a><\/p>\n\nB2B Tech<\/span>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div>","protected":false},"featured_media":21879,"template":"","industry":[664],"service":[665,666,140],"class_list":["post-16771","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","industry-cloud-devops"],"acf":[],"yoast_head":"\nDriving Creative Integrated Campaigns with CloudBees | PAN<\/title>\n<meta name=\"description\" content=\"For more than eight years, PAN led a full-service, data-driven integrated marketing program that positioned CloudBees as a DevOps leader.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pancommunications.com\/work\/case-studies\/cloudbees\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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