{"id":17600,"date":"2021-03-31T10:56:12","date_gmt":"2021-03-31T15:56:12","guid":{"rendered":"https:\/\/pancom.wpenginepowered.com\/?post_type=case_study&#038;p=17600"},"modified":"2024-04-24T23:03:17","modified_gmt":"2024-04-25T04:03:17","slug":"hiro","status":"publish","type":"case_study","link":"https:\/\/www.pancommunications.com\/work\/case-studies\/hiro\/","title":{"rendered":"Supporting the UK\u2019s fastest ever insurtech crowdfund with a pandemic pivot"},"content":{"rendered":"<div class=\"gb-container gb-container-42fddb2f o-standard-wrapper alignfull\">\n<div class=\"gb-container gb-container-b2f8fd6e\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d434e5ef c-counter-grid\">\n<div class=\"gb-grid-column gb-grid-column-1fbe42f2\"><div class=\"gb-container gb-container-1fbe42f2\">\n\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-047d1e4 is-style-u-outline-font-teal u-counter-large\" data-block-id=\"047d1e4\"><style>.stk-047d1e4{margin-bottom:0px !important}<\/style><div class=\"stk-block-count-up__text\">14<\/div><\/div>\n\n\n\n<p class=\"gb-headline gb-headline-84847020 gb-headline-text is-style-default\">minutes to smash Seedrs crowdfund target<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-86989885\"><div class=\"gb-container gb-container-86989885\">\n\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-6add382 is-style-u-outline-font-teal u-counter-large\" data-block-id=\"6add382\"><style>.stk-6add382{margin-bottom:0px !important}<\/style><div class=\"stk-block-count-up__text\">30+<\/div><\/div>\n\n\n\n<p class=\"gb-headline gb-headline-8f401907 gb-headline-text is-style-default\">pieces of coverage across business, trade &amp; personal finance media<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-10692789\"><div class=\"gb-container gb-container-10692789\">\n\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-26e6134 is-style-u-outline-font-teal u-counter-large\" data-block-id=\"26e6134\"><style>.stk-26e6134{margin-bottom:0px !important}<\/style><div class=\"stk-block-count-up__text\">1.2B<\/div><\/div>\n\n\n\n<p class=\"gb-headline gb-headline-553ebdb6 gb-headline-text is-style-default\">opportunity to see<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-7ae99a35\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4250da91\">\n<div class=\"gb-grid-column gb-grid-column-cbcf65f7\"><div class=\"gb-container gb-container-cbcf65f7\">\n\n<h2 class=\"gb-headline gb-headline-3e14d1c8 gb-headline-text is-style-u-eyebrow-heading\">Solution<\/h2>\n\n\n\n<h3 class=\"gb-headline gb-headline-1724fed3 gb-headline-text\">A solution requiring expert storytelling&nbsp;<\/h3>\n\n\n\n<h4 class=\"gb-headline gb-headline-8e922190 gb-headline-text is-style-u-bold-paragraph-style\">Messaging &amp; Positioning&nbsp;<\/h4>\n\n\n\n<p>We began with strategic media relations to highlight how traditional home insurance was broken, failing to reward millions of homeowners for steps they\u2019d already taken to protect their homes. To support our narrative, we commissioned an independent study of 3,000 British households, which showed people would switch to an insurance provider (like Hiro) that discounted their insurance based on their use of protective smart home tech.&nbsp;<\/p>\n\n\n\n<h4 class=\"gb-headline gb-headline-e214f058 gb-headline-text is-style-u-bold-paragraph-style\">Funding Visibility &amp; New Market Brand Awareness&nbsp;<\/h4>\n\n\n\n<p>We worked with Hiro to launch a crowdfunding drive through Seedrs, with the aim of raising capital, whilst simultaneously also creating a community of Hiro advocates.&nbsp;&nbsp;<\/p>\n\n\n\n<p>With the fundraise complete, we then switched our attention to building the case for Hiro in respected personal finance media. We created a story warning of a potential \u2018Post-pandemic Burglary Bounceback\u2019. This allowed us to share advice on how to secure your home using smart tech\u2014for example by simulating occupancy with smart lighting\u2014whilst also benefiting from cheaper home insurance premiums with Hiro.&nbsp;<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-ad8a8ba6\"><div class=\"gb-container gb-container-ad8a8ba6\">\n\n<h2 class=\"gb-headline gb-headline-a51ae2d9 gb-headline-text is-style-u-eyebrow-heading\">result<\/h2>\n\n\n\n<h3 class=\"gb-headline gb-headline-067ecbad gb-headline-text\">A credible challenger on a mission&nbsp;<\/h3>\n\n\n\n<p>The four-month campaign has established Hiro as a credible challenger on a mission to bring innovation to the outdated insurance sector and fairer premiums to homeowners.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Coverage included stand\u2013out stories featured in high circulation new sites, such as <em>MailOnline<\/em>, <em>Forbes<\/em>, and <em>UKTN<\/em>. Interviews were completed with multiple media, including <em>Forbes<\/em>, <em>TechRadar<\/em>, <em>Verdict<\/em>, and <em>Insurance Age<\/em>.<\/p>\n\n\n\n<p>The Seedrs crowdfund raise was the fastest UK insurtech raise ever, with the target hit in 14 minutes, and it closed with more than \u00a32m raised (150% of target). More than 700 investors backed Hiro.&nbsp;<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-eba9cc52 alignfull\">\n<div class=\"gb-container gb-container-6330e9ab\">\n \r\n\r\n\r\n\r\n<div id=\"c-quoteblock-block_6ed61b09e214c4efb06ca82d2c43942e\" class=\"alignfull c-quoteblock  c-quoteblock-is-logo c-quoteblock-style-five \">\r\n    <div class=\"c-quoteblock__inner\">\r\n        <blockquote class=\"c-quoteblock__quote\">\r\n            <p>The PAN team has helped us put Hiro on the map in a short space of time. Their creativity and media relations work has helped fast track our credibility with investors and homeowners and contributed to our hugely successful crowdfund.\u201d\u00a0\u00a0<\/p>\r\n            <div class=\"c-quoteblock__attribution\">\r\n            <cite>Krystian Zajac, CEO and Founder at Hiro\u00a0<\/cite>\r\n            <\/div>\r\n        <\/blockquote>\r\n        <div class=\"c-quoteblock__img\">\r\n                <svg width=\"248\" height=\"249\" viewBox=\"0 0 248 249\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n<circle id=\"Ellipse 243\" cx=\"124.172\" cy=\"124.506\" r=\"121.268\" stroke=\"white\" stroke-width=\"5\" stroke-linecap=\"round\" stroke-dasharray=\"10 10\"\/>\r\n<\/svg>\r\n<div class=\"c-logo-wrap\"><img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"396\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/03\/Hiro_logo-hiro-black-1024x441.png\" class=\"attachment-large size-large\" alt=\"hiro logo, color\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/03\/Hiro_logo-hiro-black-1024x441.png 1024w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/03\/Hiro_logo-hiro-black-300x129.png 300w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/03\/Hiro_logo-hiro-black-768x331.png 768w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/03\/Hiro_logo-hiro-black-1536x661.png 1536w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/03\/Hiro_logo-hiro-black-2048x882.png 2048w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/03\/Hiro_logo-hiro-black-100x43.png 100w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/03\/Hiro_logo-hiro-black-960x413.png 960w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/03\/Hiro_logo-hiro-black-414x178.png 414w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/03\/Hiro_logo-hiro-black-1440x620.png 1440w\" sizes=\"auto, (max-width: 920px) 100vw, 920px\" \/><\/div>\r\n        \r\n    <\/div>\r\n<\/div>\r\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-ec5f9601 alignfull\">\n<div class=\"gb-container gb-container-d1595e59\">\n<div class=\"gb-container gb-container-3f66eb33\">\n\n<h2 class=\"gb-headline gb-headline-73c7d22e gb-headline-text is-style-u-eyebrow-heading\">More work<\/h2>\n\n\n\n<h4 class=\"gb-headline gb-headline-3048acaa gb-headline-text h1-style\">See more<\/h4>\n\n\n\n<h4 class=\"gb-headline gb-headline-5178928c gb-headline-text is-style-u-outline-font-teal u-move \">good stuff<\/h4>\n\n\n<div class=\"gb-container gb-container-566b7a3a\">\n\n<a class=\"gb-button gb-button-c90b68df gb-button-text gb-button-orange-button\" href=\"https:\/\/www.pancommunications.com\/work\/\">View Our Full Portfolio<\/a>\n\n\n\n<a class=\"gb-button gb-button-30ad2ea9 gb-button-text-only c-arrow-link\" href=\"https:\/\/www.pancommunications.com\/contact\/\"><span class=\"gb-button-text\">Let&#8217;s Talk<\/span><span class=\"gb-icon\"><svg fill=\"\" viewBox=\"0 0 26 26\" height=\"26\" width=\"26\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_678_11332)\">\n<path fill=\"\" d=\"M17.5398 6.16504C18.1746 5.53027 19.2055 5.53027 19.8402 6.16504L25.5277 11.8525C26.1625 12.4873 26.1625 13.5182 25.5277 14.1529L19.8402 19.8404C19.2055 20.4752 18.1746 20.4752 17.5398 19.8404C16.9051 19.2057 16.9051 18.1748 17.5398 17.54L20.4496 14.6252H9.75C8.85117 14.6252 8.125 13.899 8.125 13.0002C8.125 12.1014 8.85117 11.3752 9.75 11.3752H20.4496L17.5348 8.46035C16.9 7.82559 16.9 6.79473 17.5348 6.15996L17.5398 6.16504Z\"><\/path>\n<\/g>\n<defs>\n<clipPath id=\"clip0_678_11332\">\n<rect fill=\"white\" height=\"26\" width=\"26\"><\/rect>\n<\/clipPath>\n<\/defs>\n<\/svg><\/span><\/a>\n\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-0eb11a4e\">\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-01c5fae6 gb-query-loop-wrapper\">\n<div class=\"gb-grid-column gb-grid-column-b80093d8 gb-query-loop-item post-18417 case_study type-case_study status-publish has-post-thumbnail hentry industry-b2b-tech\"><div class=\"gb-container gb-container-b80093d8 c-case-card\"><a class=\"gb-container-link\" href=\"https:\/\/www.pancommunications.com\/work\/case-studies\/ntt-data\/\"><\/a>\n<figure class=\"gb-block-image gb-block-image-0da69c6d\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1819\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-scaled.jpg\" class=\"gb-image-0da69c6d\" alt=\"NTT Data Future of Work Media Relations Case Study for PAN Communications\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-scaled.jpg 2560w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-300x213.jpg 300w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-768x546.jpg 768w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-1024x728.jpg 1024w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-1536x1091.jpg 1536w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-2048x1455.jpg 2048w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-100x71.jpg 100w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-960x682.jpg 960w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-414x294.jpg 414w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-1440x1023.jpg 1440w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n<div class=\"gb-container gb-container-72dcc555 c-case-card-overlay\"><\/div>\n\n<div class=\"gb-container gb-container-f963626c c-case-card-content\">\n<img loading=\"lazy\" decoding=\"async\" class=\"c-case-card-logo\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/06\/NTT-Data-Logo-1.png\" alt=\"ntt data logo, white\" title=\"NTT-Data-Logo (1)\" width=\"800\" height=\"130\">\n\n<p class=\"gb-headline gb-headline-9c3de4fa gb-headline-text\"><a href=\"https:\/\/www.pancommunications.com\/work\/case-studies\/ntt-data\/\">Launching empowered work with a data-first approach to media relations<\/a><\/p>\n\n<span class=\"u-taxonomy-pill\">B2B Tech<\/span>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div>","protected":false},"featured_media":17693,"template":"","industry":[673],"service":[665,666],"class_list":["post-17600","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","industry-b2b-tech"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Supporting the UK\u2019s fastest ever insurtech crowdfund with a pandemic pivot - PAN<\/title>\n<meta name=\"description\" content=\"PAN&#039;s NXT Stage approach helped newly formed insurtech start-up Hiro build credibility and relevance to support a fundraise ahead of its UK launch.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pancommunications.com\/work\/case-studies\/hiro\/\" \/>\n<meta property=\"og:locale\" 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