{"id":17874,"date":"2021-08-11T08:21:47","date_gmt":"2021-08-11T13:21:47","guid":{"rendered":"https:\/\/pancom.wpenginepowered.com\/?post_type=case_study&#038;p=17874"},"modified":"2024-04-24T23:03:13","modified_gmt":"2024-04-25T04:03:13","slug":"airslate","status":"publish","type":"case_study","link":"https:\/\/www.pancommunications.com\/work\/case-studies\/airslate\/","title":{"rendered":"Increasing brand awareness &amp; driving momentum behind funding, executive visibility, and partnerships"},"content":{"rendered":"<div class=\"gb-container gb-container-42fddb2f o-standard-wrapper alignfull\">\n<div class=\"gb-container gb-container-b2f8fd6e\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d434e5ef c-counter-grid\">\n<div class=\"gb-grid-column gb-grid-column-1fbe42f2\"><div class=\"gb-container gb-container-1fbe42f2\">\n\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-047d1e4 is-style-u-outline-font-teal u-counter-large\" data-block-id=\"047d1e4\"><style>.stk-047d1e4{margin-bottom:0px !important}<\/style><div class=\"stk-block-count-up__text\">40<\/div><\/div>\n\n\n\n<p class=\"gb-headline gb-headline-84847020 gb-headline-text is-style-default\">pieces of organic coverage in the first quarter of the year<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-86989885\"><div class=\"gb-container gb-container-86989885\">\n\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-6add382 is-style-u-outline-font-teal u-counter-large\" data-block-id=\"6add382\"><style>.stk-6add382{margin-bottom:0px !important}<\/style><div class=\"stk-block-count-up__text\">26B<\/div><\/div>\n\n\n\n<p class=\"gb-headline gb-headline-8f401907 gb-headline-text is-style-default\">impressions<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-10692789\"><div class=\"gb-container gb-container-10692789\">\n\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-26e6134 is-style-u-outline-font-teal u-counter-large\" data-block-id=\"26e6134\"><style>.stk-26e6134{margin-bottom:0px !important}<\/style><div class=\"stk-block-count-up__text\">8<\/div><\/div>\n\n\n\n<p class=\"gb-headline gb-headline-553ebdb6 gb-headline-text is-style-default\">publications for executive thought leadership content opportunities<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-7ae99a35\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4250da91\">\n<div class=\"gb-grid-column gb-grid-column-cbcf65f7\"><div class=\"gb-container gb-container-cbcf65f7\">\n\n<h2 class=\"gb-headline gb-headline-3e14d1c8 gb-headline-text is-style-u-eyebrow-heading\">Solution<\/h2>\n\n\n\n<h3 class=\"gb-headline gb-headline-1724fed3 gb-headline-text\">Breaking through the chatter<\/h3>\n\n\n\n<h4 class=\"gb-headline gb-headline-c876dc62 gb-headline-text is-style-u-bold-paragraph-style\">Strategic Media Relations&nbsp;<\/h4>\n\n\n\n<p>Starting with a major funding announcement, part one of two, and moving into a steady cadence of partner and product news announcements, PAN worked closely with airSlate\u2019s communications team to seamlessly execute targeted media outreach to top business, financial, tech and vertical publications to highlight the success and growing momentum of airSlate and their suite of solutions.&nbsp;<\/p>\n\n\n\n<h4 class=\"gb-headline gb-headline-7080d213 gb-headline-text is-style-u-bold-paragraph-style\">Executive Thought Leadership&nbsp;<\/h4>\n\n\n\n<p>To further elevate airSlate\u2019s industry presence, PAN leveraged CEO Borya Shakhnovich\u2019s unique founder story and entrepreneurial experience, in tandem with the ongoing conversation around remote work solutions, to promote a targeted content campaign that positioned Borya as a reputable influencer in this space.&nbsp;<\/p>\n\n\n\n<h4 class=\"gb-headline gb-headline-6a4b3d7a gb-headline-text is-style-u-bold-paragraph-style\">Rolling Thunder: Funding News&nbsp;<\/h4>\n\n\n\n<p>In preparation for parts 1 and 2 of airSlate\u2019s funding news, PAN lead the charge in press release messaging, identifying key media targets, and developing a phased pitch strategy with heavily vetted embargo contacts to achieve the best quality, and quantity, of news coverage \u2013 thus creating a rolling thunder into the upcoming news announcements of the year, and establishing brand awareness in an otherwise crowded space.&nbsp;<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-ad8a8ba6\"><div class=\"gb-container gb-container-ad8a8ba6\">\n\n<h2 class=\"gb-headline gb-headline-a51ae2d9 gb-headline-text is-style-u-eyebrow-heading\">result<\/h2>\n\n\n\n<h3 class=\"gb-headline gb-headline-067ecbad gb-headline-text\">Organic coverage to impact&nbsp;<\/h3>\n\n\n\n<p>As a result of PAN\u2019s efforts and constant monitoring of industry news and media trends, we secured 40 pieces of organic coverage in the first quarter of the year, with over 26B impressions. The team pitched, drafted and secured executive thought leadership content opportunities for Borya across 8 publications, aligning with airSlate\u2019s core topics and pillars\u2014no-code, workflow automation, and future of work.&nbsp;<\/p>\n\n\n\n<p>Coverage highlights include Venture Beat, Fortune, Reuters, Axios, Business Insider, VMBlog, Security Magazine, and DevOps Digest among others.&nbsp;<\/p>\n\n\n\n<h4 class=\"gb-headline gb-headline-b27464c6 gb-headline-text is-style-u-bold-paragraph-style\">&nbsp;<\/h4>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-ec5f9601 alignfull\">\n<div class=\"gb-container gb-container-d1595e59\">\n<div class=\"gb-container gb-container-3f66eb33\">\n\n<h2 class=\"gb-headline gb-headline-73c7d22e gb-headline-text is-style-u-eyebrow-heading\">More work<\/h2>\n\n\n\n<h4 class=\"gb-headline gb-headline-3048acaa gb-headline-text h1-style\">See more<\/h4>\n\n\n\n<h4 class=\"gb-headline gb-headline-5178928c gb-headline-text is-style-u-outline-font-teal u-move \">good stuff<\/h4>\n\n\n<div class=\"gb-container gb-container-566b7a3a\">\n\n<a class=\"gb-button gb-button-c90b68df gb-button-text gb-button-orange-button\" href=\"https:\/\/www.pancommunications.com\/work\/\">View Our Full Portfolio<\/a>\n\n\n\n<a class=\"gb-button gb-button-30ad2ea9 gb-button-text-only c-arrow-link\" href=\"https:\/\/www.pancommunications.com\/contact\/\"><span class=\"gb-button-text\">Let&#8217;s Talk<\/span><span class=\"gb-icon\"><svg fill=\"\" viewBox=\"0 0 26 26\" height=\"26\" width=\"26\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_678_11332)\">\n<path fill=\"\" d=\"M17.5398 6.16504C18.1746 5.53027 19.2055 5.53027 19.8402 6.16504L25.5277 11.8525C26.1625 12.4873 26.1625 13.5182 25.5277 14.1529L19.8402 19.8404C19.2055 20.4752 18.1746 20.4752 17.5398 19.8404C16.9051 19.2057 16.9051 18.1748 17.5398 17.54L20.4496 14.6252H9.75C8.85117 14.6252 8.125 13.899 8.125 13.0002C8.125 12.1014 8.85117 11.3752 9.75 11.3752H20.4496L17.5348 8.46035C16.9 7.82559 16.9 6.79473 17.5348 6.15996L17.5398 6.16504Z\"><\/path>\n<\/g>\n<defs>\n<clipPath id=\"clip0_678_11332\">\n<rect fill=\"white\" height=\"26\" width=\"26\"><\/rect>\n<\/clipPath>\n<\/defs>\n<\/svg><\/span><\/a>\n\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-0eb11a4e\">\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-01c5fae6 gb-query-loop-wrapper\">\n<div class=\"gb-grid-column gb-grid-column-b80093d8 gb-query-loop-item post-18417 case_study type-case_study status-publish has-post-thumbnail hentry industry-b2b-tech\"><div class=\"gb-container gb-container-b80093d8 c-case-card\"><a class=\"gb-container-link\" href=\"https:\/\/www.pancommunications.com\/work\/case-studies\/ntt-data\/\"><\/a>\n<figure class=\"gb-block-image gb-block-image-0da69c6d\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1819\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-scaled.jpg\" class=\"gb-image-0da69c6d\" alt=\"NTT Data Future of Work Media Relations Case Study for PAN Communications\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-scaled.jpg 2560w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-300x213.jpg 300w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-768x546.jpg 768w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-1024x728.jpg 1024w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-1536x1091.jpg 1536w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-2048x1455.jpg 2048w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-100x71.jpg 100w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-960x682.jpg 960w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-414x294.jpg 414w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-1440x1023.jpg 1440w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n<div class=\"gb-container gb-container-72dcc555 c-case-card-overlay\"><\/div>\n\n<div class=\"gb-container gb-container-f963626c c-case-card-content\">\n<img loading=\"lazy\" decoding=\"async\" class=\"c-case-card-logo\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/06\/NTT-Data-Logo-1.png\" alt=\"ntt data logo, white\" title=\"NTT-Data-Logo (1)\" width=\"800\" height=\"130\">\n\n<p class=\"gb-headline gb-headline-9c3de4fa gb-headline-text\"><a href=\"https:\/\/www.pancommunications.com\/work\/case-studies\/ntt-data\/\">Launching empowered work with a data-first approach to media relations<\/a><\/p>\n\n<span class=\"u-taxonomy-pill\">B2B Tech<\/span>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div>","protected":false},"featured_media":17922,"template":"","industry":[664],"service":[665,666],"class_list":["post-17874","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","industry-cloud-devops"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>airSlate: Driving Momentum Behind Funding | PAN<\/title>\n<meta name=\"description\" content=\"PAN&#039;s partnership with airSlate expanded into a full media relations and thought leadership campaign to support two major company financial announcements.\" \/>\n<meta name=\"robots\" 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