{"id":18422,"date":"2022-04-28T11:51:43","date_gmt":"2022-04-28T16:51:43","guid":{"rendered":"https:\/\/pancom.wpenginepowered.com\/?post_type=insight&#038;p=18422"},"modified":"2022-11-28T23:13:38","modified_gmt":"2022-11-29T04:13:38","slug":"how-strategic-storytelling-supports-your-employer-brand","status":"publish","type":"insight","link":"https:\/\/www.pancommunications.com\/insights\/how-strategic-storytelling-supports-your-employer-brand\/","title":{"rendered":"How Strategic Storytelling Supports Your Employer Brand"},"content":{"rendered":"","protected":false},"featured_media":18440,"template":"","categories":[159],"insight_type":[164],"insight_author":[473],"class_list":["post-18422","insight","type-insight","status-publish","has-post-thumbnail","hentry","category-integrated-marketing","insight_type-blog","insight_author-pan-communications"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Strategic Storytelling Supports Your Employer Brand - PAN<\/title>\n<meta name=\"description\" content=\"A core challenge of employer branding is that the brand takes shape with or without the help of the business. 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