{"id":19018,"date":"2023-03-17T13:25:56","date_gmt":"2023-03-17T18:25:56","guid":{"rendered":"https:\/\/pancom.wpenginepowered.com\/?post_type=case_study&p=19018"},"modified":"2025-06-23T13:54:41","modified_gmt":"2025-06-23T18:54:41","slug":"clarify-health-cedar","status":"publish","type":"case_study","link":"https:\/\/www.pancommunications.com\/work\/case-studies\/clarify-health-cedar\/","title":{"rendered":"Inserting executives into the national conversation on price transparency\u00a0"},"content":{"rendered":"
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Solution<\/h2>\n\n\n\n

Leading with credibility and transparency <\/h3>\n\n\n\n

Strategic Media Relations<\/h4>\n\n\n\n

PAN worked with spokespeople from Clarify Health<\/strong> and Cedar <\/strong>to offer more candid insights into what they believed lies ahead for price transparency as it relates to all stakeholders. PAN worked with each brand to create perspectives that built credibility, and advanced corporate-level messaging to secure media opportunities. <\/p>\n\n\n\n

Trendjacking<\/h4>\n\n\n\n

Ahead of the July 1 rule implementation for health plans, PAN leveraged recent studies highlighting low compliance among hospitals\u2014despite more than a year since the rule was implemented\u2014to introduce its expert as someone who could provide actionable insight into adoption trends and compliance. A consumer-level survey on patient perceptions around billing and price transparency helped supplement and inform outreach for Cedar<\/strong>. <\/p>\n\n\n\n

Rapid Response<\/h4>\n\n\n\n

For Cedar<\/strong>, which had existing campaigns in market on price transparency prior to the July 1 deadline, PAN monitored for newsworthy developments related to the rule, offering Florian to speak on the implications of the price transparency fines CMS released in June, and comment more widely on issues such as surprise billing (and the corresponding No Surprises Act). <\/p>\n\n\n\n

Once the July 1 deadline for health plans arrived, PAN proactively offered spokespeople from both Clarify Health<\/strong> and Cedar <\/strong>to provide immediate commentary about compliance rates, share opinions on the policy\u2019s goal of rolling back egregious billing practices, and how transparency could help employers understand when they were getting a \u201craw deal\u201d from insurers.<\/p>\n\n<\/div><\/div>\n\n

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result<\/h2>\n\n\n\n

A steady cadence of interviews with top tier outlets and healthcare media<\/h3>\n\n\n\n

Clarify Health <\/h4>\n\n\n\n

Despite a quick news cycle with a broad range of voices for the July 1 rule\u2014federal agencies, health plans, hospitals, employers, academics, advocacy groups, and vendors, among others\u2014PAN successfully built a steady cadence of earned media coverage in key business publications and trade outlets. PAN continues to monitor for price transparency news to identify opportunities for its Clarify spokespeople to connect with media, and has secured a steady cadence of interviews with top tier and healthcare media around the topic throughout the remainder of the year. Our team was able to secure coverage in The Washington Post<\/a>, Fierce Healthcare<\/a>, MedCity News<\/a>, and Becker\u2019s Hospital Review<\/a>, while also placing bylines among Healthcare Dive<\/a> and MedPage Today<\/a>. <\/p>\n\n\n\n

Cedar<\/h4>\n\n\n\n

Since the beginning of the program, PAN has crystalized Florian\u2019s thought leadership platform on price transparency, securing earned media and speaking opportunities surrounding the topic throughout the year, with goals to continue growing his association with the topic over time. Our team secured coverage in MedCity News<\/a>, HealthLeaders<\/a>, and Healthcare IT Today<\/a>, while also securing bylines in Forbes <\/a>and MedCity News<\/a>. <\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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More work<\/h2>\n\n\n\n

See more<\/h4>\n\n\n\n

good stuff<\/h4>\n\n\n
\n\nView Our Full Portfolio<\/a>\n\n\n\nLet’s Talk<\/span>\n\n<\/path>\n<\/g>\n\n\n<\/rect>\n<\/clipPath>\n<\/defs>\n<\/svg><\/span><\/a>\n\n<\/div>\n<\/div>\n\n
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Launching empowered work with a data-first approach to media relations<\/a><\/p>\n\nB2B Tech<\/span>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div>","protected":false},"featured_media":19036,"template":"","industry":[709],"service":[666],"class_list":["post-19018","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","industry-life-sciences-research-biotech"],"acf":[],"yoast_head":"\nClarify Health and Cedar: Executive Conversations | PAN<\/title>\n<meta name=\"description\" content=\"PAN worked with Clarify Health and Cedar to position their executive leaders into national conversations around price transparency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pancommunications.com\/work\/case-studies\/clarify-health-cedar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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