{"id":19327,"date":"2024-04-17T13:38:01","date_gmt":"2024-04-17T18:38:01","guid":{"rendered":"https:\/\/pancom.wpenginepowered.com\/?post_type=case_study&#038;p=19327"},"modified":"2024-05-14T14:11:46","modified_gmt":"2024-05-14T19:11:46","slug":"lumi","status":"publish","type":"case_study","link":"https:\/\/www.pancommunications.com\/work\/case-studies\/lumi\/","title":{"rendered":"Boosting shareholder democracy"},"content":{"rendered":"<div class=\"gb-container gb-container-42fddb2f o-standard-wrapper alignfull\">\n<div class=\"gb-container gb-container-b2f8fd6e\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d434e5ef c-counter-grid\">\n<div class=\"gb-grid-column gb-grid-column-1fbe42f2\"><div class=\"gb-container gb-container-1fbe42f2\">\n\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-047d1e4 is-style-u-outline-font-teal u-counter-large\" data-block-id=\"047d1e4\"><style>.stk-047d1e4{margin-bottom:0px !important}<\/style><div class=\"stk-block-count-up__text\">100+<\/div><\/div>\n\n\n\n<p class=\"gb-headline gb-headline-84847020 gb-headline-text is-style-default\">pieces of coverage<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-86989885\"><div class=\"gb-container gb-container-86989885\">\n\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-6add382 is-style-u-outline-font-teal u-counter-large\" data-block-id=\"6add382\"><style>.stk-6add382{margin-bottom:0px !important}<\/style><div class=\"stk-block-count-up__text\">25%<\/div><\/div>\n\n\n\n<p class=\"gb-headline gb-headline-8f401907 gb-headline-text is-style-default\">tier-one media<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-10692789\"><div class=\"gb-container gb-container-10692789\">\n\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-26e6134 is-style-u-outline-font-teal u-counter-large\" data-block-id=\"26e6134\"><style>.stk-26e6134{margin-bottom:0px !important}<\/style><div class=\"stk-block-count-up__text\">156M<\/div><\/div>\n\n\n\n<p class=\"gb-headline gb-headline-553ebdb6 gb-headline-text is-style-default\">opportunity to see<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-7ae99a35\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4250da91\">\n<div class=\"gb-grid-column gb-grid-column-cbcf65f7\"><div class=\"gb-container gb-container-cbcf65f7\">\n\n<h2 class=\"gb-headline gb-headline-3e14d1c8 gb-headline-text is-style-u-eyebrow-heading\">Solution<\/h2>\n\n\n\n<h3 class=\"gb-headline gb-headline-1724fed3 gb-headline-text\">Tapping into a key bubbling issue<\/h3>\n\n\n\n<p>The \u2018Shareholder Roadblocks\u2019 campaign tapped into a key bubbling issue\u2014 shareholder democracy.<\/p>\n\n\n\n<p>This aimed to raise awareness of the unfairness of retail investors being cut out of meetings and calling on the industry to simplify the complexity standing between shareholders and the companies they own.<\/p>\n\n\n\n<h4 class=\"gb-headline gb-headline-8e922190 gb-headline-text is-style-u-bold-paragraph-style\">Establishing the Problem Through Research<\/h4>\n\n\n\n<p>PAN gathered the opinions of British shareholders to uncover shocking insights about the number of people currently being cut out of meetings, but also show their desire to attend AGMs and make their voices heard in the shareholder process.<\/p>\n\n\n\n<h4 class=\"gb-headline gb-headline-e214f058 gb-headline-text is-style-u-bold-paragraph-style\">Creating Compelling Content<\/h4>\n\n\n\n<p>PAN used these insights to develop multiple supporting digital assets including a full report, a dedicated campaign landing site with the gated report available for download, video content featuring interviews with retail investor case studies, as well as infographics and thought pieces designed for content marketing and sales rollout.<\/p>\n\n\n\n<h4 class=\"gb-headline gb-headline-7137c94f gb-headline-text is-style-u-bold-paragraph-style\">Integrated Outreach Strategy<\/h4>\n\n\n\n<p>PAN rolled out a targeted media and digital outreach strategy to convince key influential business media of the importance of the shareholder democracy issue and Lumi\u2019s part in creating greater accessibility. This launch was long-tailed by a program of ongoing media activity that included thought leadership pieces, media interviews and lightning-quick newsjack commentary.<\/p>\n\n\n\n<p>Integrated with this, was a coordinated online and social media push across all Lumi\u2019s digital channels, driving further engagement with key audiences.<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-ad8a8ba6\"><div class=\"gb-container gb-container-ad8a8ba6\">\n\n<h2 class=\"gb-headline gb-headline-a51ae2d9 gb-headline-text is-style-u-eyebrow-heading\">result<\/h2>\n\n\n\n<h3 class=\"gb-headline gb-headline-067ecbad gb-headline-text\">Output delivered in spades<\/h3>\n\n\n\n<p>Over 100 pieces of global media coverage were published championing the issue, with 25% of those in tier one titles including <em>The Financial Times<\/em>, <em>Mail Online<\/em>, <em>City AM<\/em>, and <em>Evening Standard<\/em>, as well as a host of investor trade and business publications like <em>Management Today<\/em>, <em>Investment Week<\/em>, and <em>IR Magazine.<\/em><\/p>\n\n\n\n<p>However, the outcomes are more impressive. The world\u2019s biggest companies know who Lumi are and want to work with them. After seeing the media coverage, senior execs at the world\u2019s largest companies have approached Lumi to get involved with the campaign and make their meetings more inclusive. As there has been a sea change in accessibility with a growing number of major intermediary brands, such as <em>Hargreaves Lansdown<\/em>, <em>Blackrock<\/em>, and <em>eToro<\/em>, opening up AGM voting to all retail shareholders.<\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-8583caae\"><img loading=\"lazy\" decoding=\"async\" width=\"942\" height=\"368\" class=\"gb-image gb-image-8583caae\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/07\/Lumi-Coverage-1.jpg\" alt=\"\" title=\"Lumi-Coverage 1\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/07\/Lumi-Coverage-1.jpg 942w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/07\/Lumi-Coverage-1-100x39.jpg 100w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/07\/Lumi-Coverage-1-768x300.jpg 768w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/07\/Lumi-Coverage-1-300x117.jpg 300w\" sizes=\"auto, (max-width: 942px) 100vw, 942px\" \/><\/figure>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-eba9cc52 alignfull\">\n<div class=\"gb-container gb-container-6330e9ab\">\n \r\n\r\n\r\n\r\n<div id=\"c-quoteblock-block_5a45fbd62f2f801b0c7133cdb8587120\" class=\"alignfull c-quoteblock  c-quoteblock-is-logo c-quoteblock-style-five \">\r\n    <div class=\"c-quoteblock__inner\">\r\n        <blockquote class=\"c-quoteblock__quote\">\r\n            <p>Through the creativity and media power of the \u2018Shareholder Roadblocks\u2019 campaign, they have taken us from joining the conversation to shaping it, and finally to leading.<\/p>\r\n            <div class=\"c-quoteblock__attribution\">\r\n            <cite>Kerry Leighton-Bailey, CCO and Director of Shareholder Engagement at Lumi Global<\/cite>\r\n            <\/div>\r\n        <\/blockquote>\r\n        <div class=\"c-quoteblock__img\">\r\n                <svg width=\"248\" height=\"249\" viewBox=\"0 0 248 249\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n<circle id=\"Ellipse 243\" cx=\"124.172\" cy=\"124.506\" r=\"121.268\" stroke=\"white\" stroke-width=\"5\" stroke-linecap=\"round\" stroke-dasharray=\"10 10\"\/>\r\n<\/svg>\r\n<div class=\"c-logo-wrap\"><img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"256\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/02\/lumi-global-logo-1024x285.png\" class=\"attachment-large size-large\" alt=\"Lumi Global client logo, color\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/02\/lumi-global-logo-1024x285.png 1024w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/02\/lumi-global-logo-300x84.png 300w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/02\/lumi-global-logo-768x214.png 768w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/02\/lumi-global-logo-1536x428.png 1536w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/02\/lumi-global-logo-100x28.png 100w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/02\/lumi-global-logo-960x268.png 960w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/02\/lumi-global-logo-414x115.png 414w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/02\/lumi-global-logo-1440x401.png 1440w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/02\/lumi-global-logo.png 1819w\" sizes=\"auto, (max-width: 920px) 100vw, 920px\" \/><\/div>\r\n        \r\n    <\/div>\r\n<\/div>\r\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-ec5f9601 alignfull\">\n<div class=\"gb-container gb-container-d1595e59\">\n<div class=\"gb-container gb-container-3f66eb33\">\n\n<h2 class=\"gb-headline gb-headline-73c7d22e gb-headline-text is-style-u-eyebrow-heading\">More work<\/h2>\n\n\n\n<h4 class=\"gb-headline gb-headline-3048acaa gb-headline-text h1-style\">See more<\/h4>\n\n\n\n<h4 class=\"gb-headline gb-headline-5178928c gb-headline-text is-style-u-outline-font-teal u-move \">good stuff<\/h4>\n\n\n<div class=\"gb-container gb-container-566b7a3a\">\n\n<a class=\"gb-button gb-button-c90b68df gb-button-text gb-button-orange-button\" href=\"https:\/\/www.pancommunications.com\/work\/\">View Our Full Portfolio<\/a>\n\n\n\n<a class=\"gb-button gb-button-30ad2ea9 gb-button-text-only c-arrow-link\" href=\"https:\/\/www.pancommunications.com\/contact\/\"><span class=\"gb-button-text\">Let&#8217;s Talk<\/span><span class=\"gb-icon\"><svg fill=\"\" viewBox=\"0 0 26 26\" height=\"26\" width=\"26\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_678_11332)\">\n<path fill=\"\" d=\"M17.5398 6.16504C18.1746 5.53027 19.2055 5.53027 19.8402 6.16504L25.5277 11.8525C26.1625 12.4873 26.1625 13.5182 25.5277 14.1529L19.8402 19.8404C19.2055 20.4752 18.1746 20.4752 17.5398 19.8404C16.9051 19.2057 16.9051 18.1748 17.5398 17.54L20.4496 14.6252H9.75C8.85117 14.6252 8.125 13.899 8.125 13.0002C8.125 12.1014 8.85117 11.3752 9.75 11.3752H20.4496L17.5348 8.46035C16.9 7.82559 16.9 6.79473 17.5348 6.15996L17.5398 6.16504Z\"><\/path>\n<\/g>\n<defs>\n<clipPath id=\"clip0_678_11332\">\n<rect fill=\"white\" height=\"26\" width=\"26\"><\/rect>\n<\/clipPath>\n<\/defs>\n<\/svg><\/span><\/a>\n\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-0eb11a4e\">\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-01c5fae6 gb-query-loop-wrapper\">\n<div class=\"gb-grid-column gb-grid-column-b80093d8 gb-query-loop-item post-16022 case_study type-case_study status-publish has-post-thumbnail hentry industry-cloud-devops\"><div class=\"gb-container gb-container-b80093d8 c-case-card\"><a class=\"gb-container-link\" href=\"https:\/\/www.pancommunications.com\/work\/case-studies\/flexential\/\"><\/a>\n<figure class=\"gb-block-image gb-block-image-0da69c6d\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"620\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/07\/Flexential-CS.jpg\" class=\"gb-image-0da69c6d\" alt=\"\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/07\/Flexential-CS.jpg 1080w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/07\/Flexential-CS-100x57.jpg 100w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/07\/Flexential-CS-768x441.jpg 768w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/07\/Flexential-CS-960x551.jpg 960w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/07\/Flexential-CS-300x172.jpg 300w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/07\/Flexential-CS-1024x588.jpg 1024w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n<div class=\"gb-container gb-container-72dcc555 c-case-card-overlay\"><\/div>\n\n<div class=\"gb-container gb-container-f963626c c-case-card-content\">\n<img loading=\"lazy\" decoding=\"async\" class=\"c-case-card-logo\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/03\/flexential-logo-1.png\" alt=\"flexential logo, white\" title=\"flexential-logo\" width=\"482\" height=\"106\">\n\n<p class=\"gb-headline gb-headline-9c3de4fa gb-headline-text\"><a href=\"https:\/\/www.pancommunications.com\/work\/case-studies\/flexential\/\">Raising visibility in the first 90 days and beyond with media relations &amp; thought leadership<\/a><\/p>\n\n<span class=\"u-taxonomy-pill\">Cloud \/ DevOps<\/span>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div>","protected":false},"featured_media":21703,"template":"","industry":[664],"service":[666,667,140],"class_list":["post-19327","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","industry-cloud-devops"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lumi: Boosting Shareholder 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