{"id":19471,"date":"2024-04-17T13:08:59","date_gmt":"2024-04-17T18:08:59","guid":{"rendered":"https:\/\/pancom.wpenginepowered.com\/?post_type=case_study&#038;p=19471"},"modified":"2024-04-27T18:19:20","modified_gmt":"2024-04-27T23:19:20","slug":"artec-3d","status":"publish","type":"case_study","link":"https:\/\/www.pancommunications.com\/work\/case-studies\/artec-3d\/","title":{"rendered":"Demonstrating brand values and increasing brand awareness with meaningful action"},"content":{"rendered":"<div class=\"gb-container gb-container-42fddb2f o-standard-wrapper alignfull\">\n<div class=\"gb-container gb-container-b2f8fd6e\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d434e5ef c-counter-grid\">\n<div class=\"gb-grid-column gb-grid-column-1fbe42f2\"><div class=\"gb-container gb-container-1fbe42f2\">\n\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-047d1e4 is-style-u-outline-font-teal u-counter-large\" data-block-id=\"047d1e4\"><style>.stk-047d1e4{margin-bottom:0px !important}<\/style><div class=\"stk-block-count-up__text\">2<\/div><\/div>\n\n\n\n<p class=\"gb-headline gb-headline-84847020 gb-headline-text is-style-default\">Billion Readership<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-86989885\"><div class=\"gb-container gb-container-86989885\">\n\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-6add382 is-style-u-outline-font-teal u-counter-large\" data-block-id=\"6add382\"><style>.stk-6add382{margin-bottom:0px !important}<\/style><div class=\"stk-block-count-up__text\">5<\/div><\/div>\n\n\n\n<p class=\"gb-headline gb-headline-8f401907 gb-headline-text is-style-default\">key media interviews<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-10692789\"><div class=\"gb-container gb-container-10692789\">\n\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-26e6134 is-style-u-outline-font-teal u-counter-large\" data-block-id=\"26e6134\"><style>.stk-26e6134{margin-bottom:0px !important}<\/style><div class=\"stk-block-count-up__text\">11<\/div><\/div>\n\n\n\n<p class=\"gb-headline gb-headline-553ebdb6 gb-headline-text is-style-default\">syndicated articles<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-7ae99a35\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4250da91\">\n<div class=\"gb-grid-column gb-grid-column-cbcf65f7\"><div class=\"gb-container gb-container-cbcf65f7\">\n\n<h2 class=\"gb-headline gb-headline-3e14d1c8 gb-headline-text is-style-u-eyebrow-heading\">Solution<\/h2>\n\n\n\n<h3 class=\"gb-headline gb-headline-1724fed3 gb-headline-text\">An unprecedented situation<\/h3>\n\n\n\n<p>PAN developed a specific PR program which included journalists working within Ukraine, battling power-cuts and shelling who recorded the scanners being used in action, to raise awareness of solutions being used on the ground to support the cause. In addition, due to the numbers of partners involved in the project, the team facilitated joint interviews for journalists to provide different perspectives on the project.&nbsp;<br>&nbsp;<br>PAN was able to offer comment from Artec\u2019s CEO on the technical elements of the product, as well as specialists from the Kyiv Scientific Research Institute of Forensics on how the scanners would be used on the ground, and the deputy prime minister of Luxembourg, Minister Francois Bausch on why it was supporting the donation of the scanners.<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-ad8a8ba6\"><div class=\"gb-container gb-container-ad8a8ba6\">\n\n<h2 class=\"gb-headline gb-headline-a51ae2d9 gb-headline-text is-style-u-eyebrow-heading\">result<\/h2>\n\n\n\n<h3 class=\"gb-headline gb-headline-067ecbad gb-headline-text\">A resounding impact&nbsp;<\/h3>\n\n\n\n<p>Through this strategy and execution, PAN and Artec 3D saw critical coverage.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>5 interviews with key media \u2013 <em>Daily Express, The i, Sky News, The Guardian, and The Evening Standard&nbsp;<\/em><\/li>\n\n\n\n<li>Coverage secured in BBC Click, BBC World Service Radio, and BBC national channels online, in print and on YouTube<\/li>\n\n\n\n<li>Coverage on <em>Sky News<\/em> and on YouTube&nbsp;<\/li>\n\n\n\n<li>2 billion readership<\/li>\n\n\n\n<li>Articles syndicated 11 times<\/li>\n<\/ul>\n\n\n\n<p>And the impact of the campaign has been resounding:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Digital twins of evidence are now being used in International Criminal Court to hold Russia accountable for its crimes.&nbsp;<\/li>\n\n\n\n<li>Artec raised awareness of impact of Ukraine war and importance of preserving key cultural heritage sites.&nbsp;<\/li>\n\n\n\n<li>The campaign highlights the power of technology for social good.&nbsp;<\/li>\n<\/ul>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-9b77c775 alignfull\">\n<div class=\"gb-container gb-container-9bb3832f\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-0137ea0b\">\n<div class=\"gb-grid-column gb-grid-column-e65f1721\"><div class=\"gb-container gb-container-e65f1721\">\n\n<figure class=\"gb-block-image gb-block-image-bd4f9a79\"><img loading=\"lazy\" decoding=\"async\" width=\"618\" height=\"390\" class=\"gb-image gb-image-bd4f9a79\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/10\/i-news-1.jpg\" alt=\"\" title=\"i-news 1\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/10\/i-news-1.jpg 618w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/10\/i-news-1-100x63.jpg 100w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/10\/i-news-1-300x189.jpg 300w\" sizes=\"auto, (max-width: 618px) 100vw, 618px\" \/><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-6aa93fe6\"><div class=\"gb-container gb-container-6aa93fe6\">\n\n<figure class=\"gb-block-image gb-block-image-a0d38e92\"><img loading=\"lazy\" decoding=\"async\" width=\"619\" height=\"391\" class=\"gb-image gb-image-a0d38e92\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/10\/Screenshot-2024-02-14-at-2.22-1.jpg\" alt=\"\" title=\"Screenshot 2024-02-14 at 2.22 1\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/10\/Screenshot-2024-02-14-at-2.22-1.jpg 619w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/10\/Screenshot-2024-02-14-at-2.22-1-100x63.jpg 100w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/10\/Screenshot-2024-02-14-at-2.22-1-300x189.jpg 300w\" sizes=\"auto, (max-width: 619px) 100vw, 619px\" \/><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-59e992ef\"><div class=\"gb-container gb-container-59e992ef\">\n\n<figure class=\"gb-block-image gb-block-image-f66c1fa0\"><img loading=\"lazy\" decoding=\"async\" width=\"619\" height=\"391\" class=\"gb-image gb-image-f66c1fa0\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/10\/Screenshot-2024-02-14-at-2.29-1.jpg\" alt=\"\" title=\"Screenshot 2024-02-14 at 2.29 1\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/10\/Screenshot-2024-02-14-at-2.29-1.jpg 619w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/10\/Screenshot-2024-02-14-at-2.29-1-100x63.jpg 100w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/10\/Screenshot-2024-02-14-at-2.29-1-300x189.jpg 300w\" sizes=\"auto, (max-width: 619px) 100vw, 619px\" \/><\/figure>\n\n<\/div><\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-f24a1bdf\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-eba9cc52 alignfull\">\n<div class=\"gb-container gb-container-6330e9ab\">\n \r\n\r\n\r\n\r\n<div id=\"c-quoteblock-block_9da542634a386d3e08fdd7a552402a4f\" class=\"alignfull c-quoteblock  c-quoteblock-is-logo c-quoteblock-style-five \">\r\n    <div class=\"c-quoteblock__inner\">\r\n        <blockquote class=\"c-quoteblock__quote\">\r\n            <p>Artec 3D has always advocated for using technology for social good. PAN has provided its expertise to speak to the right journalists and at the right time. This was all about Ukraine and demonstrating our support and how technology can help across many challenges.\u201d<\/p>\r\n            <div class=\"c-quoteblock__attribution\">\r\n            <cite>Daniela Carr, Chief Marketing Officer at Artec 3D<\/cite>\r\n            <\/div>\r\n        <\/blockquote>\r\n        <div class=\"c-quoteblock__img\">\r\n                <svg width=\"248\" height=\"249\" viewBox=\"0 0 248 249\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n<circle id=\"Ellipse 243\" cx=\"124.172\" cy=\"124.506\" r=\"121.268\" stroke=\"white\" stroke-width=\"5\" stroke-linecap=\"round\" stroke-dasharray=\"10 10\"\/>\r\n<\/svg>\r\n<div class=\"c-logo-wrap\"><img loading=\"lazy\" decoding=\"async\" width=\"414\" height=\"106\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/03\/artec3d-logo.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/03\/artec3d-logo.png 414w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/03\/artec3d-logo-100x26.png 100w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/03\/artec3d-logo-300x77.png 300w\" sizes=\"auto, (max-width: 414px) 100vw, 414px\" \/><\/div>\r\n        \r\n    <\/div>\r\n<\/div>\r\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-ec5f9601 alignfull\">\n<div class=\"gb-container gb-container-d1595e59\">\n<div class=\"gb-container gb-container-3f66eb33\">\n\n<h2 class=\"gb-headline gb-headline-73c7d22e gb-headline-text is-style-u-eyebrow-heading\">More work<\/h2>\n\n\n\n<h4 class=\"gb-headline gb-headline-3048acaa gb-headline-text h1-style\">See more<\/h4>\n\n\n\n<h4 class=\"gb-headline gb-headline-5178928c gb-headline-text is-style-u-outline-font-teal u-move \">good stuff<\/h4>\n\n\n<div class=\"gb-container gb-container-566b7a3a\">\n\n<a class=\"gb-button gb-button-c90b68df gb-button-text gb-button-orange-button\" href=\"https:\/\/www.pancommunications.com\/work\/\">View Our Full Portfolio<\/a>\n\n\n\n<a class=\"gb-button gb-button-30ad2ea9 gb-button-text-only c-arrow-link\" href=\"https:\/\/www.pancommunications.com\/contact\/\"><span class=\"gb-button-text\">Let&#8217;s Talk<\/span><span class=\"gb-icon\"><svg fill=\"\" viewBox=\"0 0 26 26\" height=\"26\" width=\"26\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_678_11332)\">\n<path fill=\"\" d=\"M17.5398 6.16504C18.1746 5.53027 19.2055 5.53027 19.8402 6.16504L25.5277 11.8525C26.1625 12.4873 26.1625 13.5182 25.5277 14.1529L19.8402 19.8404C19.2055 20.4752 18.1746 20.4752 17.5398 19.8404C16.9051 19.2057 16.9051 18.1748 17.5398 17.54L20.4496 14.6252H9.75C8.85117 14.6252 8.125 13.899 8.125 13.0002C8.125 12.1014 8.85117 11.3752 9.75 11.3752H20.4496L17.5348 8.46035C16.9 7.82559 16.9 6.79473 17.5348 6.15996L17.5398 6.16504Z\"><\/path>\n<\/g>\n<defs>\n<clipPath id=\"clip0_678_11332\">\n<rect fill=\"white\" height=\"26\" width=\"26\"><\/rect>\n<\/clipPath>\n<\/defs>\n<\/svg><\/span><\/a>\n\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-0eb11a4e\">\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-01c5fae6 gb-query-loop-wrapper\">\n<div class=\"gb-grid-column gb-grid-column-b80093d8 gb-query-loop-item post-15942 case_study type-case_study status-publish has-post-thumbnail hentry industry-commerce-cx\"><div class=\"gb-container gb-container-b80093d8 c-case-card\"><a class=\"gb-container-link\" href=\"https:\/\/www.pancommunications.com\/work\/case-studies\/radial\/\"><\/a>\n<figure class=\"gb-block-image gb-block-image-0da69c6d\"><img loading=\"lazy\" decoding=\"async\" width=\"2336\" height=\"1706\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/05\/radial-cropped.jpg\" class=\"gb-image-0da69c6d\" alt=\"radial technology case study\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/05\/radial-cropped.jpg 2336w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/05\/radial-cropped-300x219.jpg 300w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/05\/radial-cropped-768x561.jpg 768w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/05\/radial-cropped-1024x748.jpg 1024w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/05\/radial-cropped-1536x1122.jpg 1536w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/05\/radial-cropped-2048x1496.jpg 2048w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/05\/radial-cropped-100x73.jpg 100w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/05\/radial-cropped-960x701.jpg 960w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/05\/radial-cropped-414x302.jpg 414w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/05\/radial-cropped-1440x1052.jpg 1440w\" sizes=\"auto, (max-width: 2336px) 100vw, 2336px\" \/><\/figure>\n\n<div class=\"gb-container gb-container-72dcc555 c-case-card-overlay\"><\/div>\n\n<div class=\"gb-container gb-container-f963626c c-case-card-content\">\n<img loading=\"lazy\" decoding=\"async\" class=\"c-case-card-logo\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/03\/radial-logo-1.png\" alt=\"radial logo, white\" title=\"radial-logo\" width=\"404\" height=\"125\">\n\n<p class=\"gb-headline gb-headline-9c3de4fa gb-headline-text\"><a href=\"https:\/\/www.pancommunications.com\/work\/case-studies\/radial\/\">Activating social media for candidate acquisition<\/a><\/p>\n\n<span class=\"u-taxonomy-pill\">Commerce &amp; CX<\/span>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div>","protected":false},"featured_media":21689,"template":"","industry":[673,672],"service":[665,666],"class_list":["post-19471","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","industry-b2b-tech","industry-biometrics"],"acf":[],"yoast_head":"<!-- This site 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