{"id":19802,"date":"2024-02-19T00:33:21","date_gmt":"2024-02-19T05:33:21","guid":{"rendered":"https:\/\/pancom.wpenginepowered.com\/expertise\/b2b-healthcare\/"},"modified":"2025-07-29T12:39:54","modified_gmt":"2025-07-29T17:39:54","slug":"healthcare","status":"publish","type":"page","link":"https:\/\/www.pancommunications.com\/expertise\/healthcare\/","title":{"rendered":"B2B Healthcare"},"content":{"rendered":" \r\n\r\n \r\n<div id=\"c-bannerone-block_e164ca7ce91b7fc857caf208fa641b04\" class=\"alignfull c-bannerone-Fireworks c-bannerone  \">\r\n<div class=\"c-bannerone-top\">\r\n    <div class=\"c-bannerone-bg\">\r\n    <svg width=\"100%\" height=\"100%\" viewBox=\"0 0 1429 608\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xml:space=\"preserve\" xmlns:serif=\"http:\/\/www.serif.com\/\" style=\"fill-rule:evenodd;clip-rule:evenodd;stroke-linejoin:round;stroke-miterlimit:2;\">\r\n    <g transform=\"matrix(0.995119,-0.098678,0.098678,0.995119,38.4595,68.1493)\">\r\n        <circle cx=\"708.167\" cy=\"-354.722\" r=\"919.222\" style=\"fill:url(#_Linear1);\"\/>\r\n    <\/g>\r\n    <g transform=\"matrix(1.02614,-0.101754,0.101754,1.02614,17.9246,82.016)\">\r\n        <path class=\"follow-me\" d=\"M708.167,-1275.88C1216.57,-1275.88 1629.33,-863.125 1629.33,-354.722C1629.33,153.681 1216.57,566.44 708.167,566.44C199.764,566.44 -212.995,153.681 -212.995,-354.722C-212.995,-863.125 199.764,-1275.88 708.167,-1275.88ZM708.167,-1272C201.905,-1272 -209.115,-860.984 -209.115,-354.722C-209.115,151.54 201.905,562.56 708.167,562.56C1214.43,562.56 1625.45,151.54 1625.45,-354.722C1625.45,-860.984 1214.43,-1272 708.167,-1272Z\" style=\"fill:rgb(173,192,215);\"\/>\r\n    <\/g>\r\n    <defs>\r\n        <linearGradient id=\"_Linear1\" x1=\"0\" y1=\"0\" x2=\"1\" y2=\"0\" gradientUnits=\"userSpaceOnUse\" gradientTransform=\"matrix(-51.92,508.406,-508.406,-51.92,633.839,55.8706)\"><stop offset=\"0\" style=\"stop-color:rgb(36,53,80);stop-opacity:1\"\/><stop offset=\"1\" style=\"stop-color:rgb(10,97,112);stop-opacity:1\"\/><\/linearGradient>\r\n    <\/defs>\r\n<\/svg>\r\n\r\n\r\n\r\n    <!-- <svg width=\"1440\" height=\"565\" viewBox=\"0 0 1440 565\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n    <circle cx=\"708.167\" cy=\"-354.722\" r=\"919.222\" transform=\"rotate(-5.66305 708.167 -354.722)\" fill=\"url(#paint0_linear_676_2061)\"\/>\r\n    <defs>\r\n    <linearGradient id=\"paint0_linear_676_2061\" x1=\"633.839\" y1=\"55.8706\" x2=\"581.919\" y2=\"564.277\" gradientUnits=\"userSpaceOnUse\">\r\n    <stop stop-color=\"#243550\"\/>\r\n    <stop offset=\"1\" stop-color=\"#0A6170\"\/>\r\n    <\/linearGradient>\r\n    <\/defs>\r\n    <\/svg> -->\r\n    \r\n    \r\n    <!-- <svg class=\"c-bannerone-path\" width=\"100%\" height=\"100%\" viewBox=\"0 0 1441 609\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" xml:space=\"preserve\" xmlns:serif=\"http:\/\/www.serif.com\/\" style=\"fill-rule:evenodd;clip-rule:evenodd;stroke-linecap:round;stroke-linejoin:round;\">\r\n    <g transform=\"matrix(0.995119,-0.098678,0.098678,0.995119,38.4594,62.1493)\">\r\n        <path d=\"M-251.536,-354.721C-251.536,-884.396 178.492,-1314.42 708.167,-1314.42C1237.84,-1314.42 1667.87,-884.396 1667.87,-354.721C1667.87,174.954 1237.84,604.982 708.167,604.982C178.492,604.982 -251.536,174.954 -251.536,-354.721\" style=\"fill:none;stroke:rgb(173,192,215);stroke-width:7px;\"\/>\r\n    <\/g>\r\n    <\/svg> -->\r\n    \r\n    <div class=\"c-path-circle-banner c-path-circle\"><\/div>\r\n        <\/div>\r\n    \r\n    \r\n    <div class=\"o-wrapper-wide\">\r\n    \r\n        <div class=\"c-bannerone-inner\">\r\n            \r\n            <h1>B2B Healthcare<\/h1>\r\n        <\/div>\r\n    <\/div>\r\n    \r\n    \r\n<\/div>\r\n\r\n<div class=\"c-bannerone-lower\">\r\n<div class=\"o-wrapper-wide\">\r\n        <div class=\"c-bannerone-lower-content\">\r\n            <h2>The B2B healthcare marketing and PR agency helping brands thrive<\/h2>            <p>The healthcare industry is at a critical crossroads of challenge and potential. Breakthroughs in AI are reshaping everything from diagnostics to patient communications. For leading healthcare brands, it\u2019s not only about staying visible but also staying relevant. PAN is the global B2B agency partner healthcare brands trust to grow their reach, revenue, and industry impact through data-driven marketing and\u00a0PR strategies.<\/p>        <\/div>\r\n        \r\n        <div class=\"c-bannerone-lower-img\">\r\n                    <img loading=\"lazy\" decoding=\"async\" width=\"1921\" height=\"448\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/b2bhealth_banner-1.png\" class=\"no-lazy\" alt=\"\" \/>                <\/div>\r\n    <\/div>\r\n<\/div>\r\n<\/div>\n\n<div class=\"gb-container gb-container-42fddb2f o-standard-wrapper alignfull\">\n<div class=\"gb-container gb-container-7ae99a35\">\n<div class=\"gb-container gb-container-ca4df18e alignfull\">\n<div class=\"gb-container gb-container-33aedcf8\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-2aa752e3 c-logo-grid\">\n<div class=\"gb-grid-column gb-grid-column-1fa6b055\"><div class=\"gb-container gb-container-1fa6b055\">\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-f3b29c5\" data-block-id=\"f3b29c5\"><style>.stk-f3b29c5 .stk-img-wrapper img{filter:grayscale(1) opacity(0.45) !important;}.stk-f3b29c5 .stk-img-wrapper:hover img{filter:grayscale(0) opacity(1) !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-17118\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/09\/908-devices-logo.png\" width=\"500\" height=\"144\" alt=\"Duos client logo, color\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/09\/908-devices-logo.png 500w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/09\/908-devices-logo-300x86.png 300w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/09\/908-devices-logo-100x29.png 100w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/09\/908-devices-logo-414x119.png 414w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/span><\/figure><\/div>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-f3ea66fe\"><div class=\"gb-container gb-container-f3ea66fe\">\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-32090d0\" data-block-id=\"32090d0\"><style>.stk-32090d0 .stk-img-wrapper img{filter:grayscale(1) opacity(0.45) !important;}.stk-32090d0 .stk-img-wrapper:hover img{filter:grayscale(0) opacity(1) !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-18773\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/11\/BrightsideHealth-clientlogo-color.png\" width=\"563\" height=\"138\" alt=\"Duos client logo, color\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/11\/BrightsideHealth-clientlogo-color.png 563w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/11\/BrightsideHealth-clientlogo-color-300x74.png 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height=\"297\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/Certara_Logo_Color.png 1273w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/Certara_Logo_Color-100x23.png 100w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/Certara_Logo_Color-768x179.png 768w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/Certara_Logo_Color-960x224.png 960w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/Certara_Logo_Color-300x70.png 300w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/Certara_Logo_Color-1024x239.png 1024w\" sizes=\"auto, (max-width: 1273px) 100vw, 1273px\" \/><\/span><\/figure><\/div>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-5f716d71\"><div class=\"gb-container gb-container-5f716d71\">\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-e3e3730\" data-block-id=\"e3e3730\"><style>.stk-e3e3730 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\/><\/span><\/figure><\/div>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-6152af92\"><div class=\"gb-container gb-container-6152af92\">\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-1587d3c\" data-block-id=\"1587d3c\"><style>.stk-1587d3c {padding-top:24px !important;}.stk-1587d3c .stk-img-wrapper img{filter:grayscale(1) opacity(0.45) !important;}.stk-1587d3c .stk-img-wrapper:hover img{filter:grayscale(0) opacity(1) !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-18249\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/01\/eclinical-solutions-logo-color.png\" width=\"1176\" height=\"463\" alt=\"eClinical Solutions client logo, color\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/01\/eclinical-solutions-logo-color.png 1176w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/01\/eclinical-solutions-logo-color-300x118.png 300w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/01\/eclinical-solutions-logo-color-768x302.png 768w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/01\/eclinical-solutions-logo-color-1024x403.png 1024w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/01\/eclinical-solutions-logo-color-100x39.png 100w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/01\/eclinical-solutions-logo-color-960x378.png 960w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/01\/eclinical-solutions-logo-color-414x163.png 414w\" sizes=\"auto, (max-width: 1176px) 100vw, 1176px\" \/><\/span><\/figure><\/div>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-6e60f8b5\"><div class=\"gb-container gb-container-6e60f8b5\">\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-002669e\" data-block-id=\"002669e\"><style>.stk-002669e .stk-img-wrapper{width:90% !important;}.stk-002669e .stk-img-wrapper img{filter:grayscale(1) opacity(0.45) !important;}.stk-002669e .stk-img-wrapper:hover img{filter:grayscale(0) opacity(1) !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-29144\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2025\/07\/mpulse-1.png\" width=\"2195\" height=\"499\" alt=\"Duos client logo, color\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2025\/07\/mpulse-1.png 2195w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2025\/07\/mpulse-1-300x68.png 300w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2025\/07\/mpulse-1-1024x233.png 1024w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2025\/07\/mpulse-1-768x175.png 768w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2025\/07\/mpulse-1-1536x349.png 1536w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2025\/07\/mpulse-1-2048x466.png 2048w\" sizes=\"auto, (max-width: 2195px) 100vw, 2195px\" \/><\/span><\/figure><\/div>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-44f925bf\"><div class=\"gb-container gb-container-44f925bf\">\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-d410f63\" data-block-id=\"d410f63\"><style>.stk-d410f63 .stk-img-wrapper img{filter:grayscale(1) opacity(0.45) !important;}.stk-d410f63 .stk-img-wrapper:hover img{filter:grayscale(0) opacity(1) !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-18425\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/07\/LeanTaaS-logo-color.png\" width=\"617\" height=\"129\" alt=\"LeanTaas client logo, color\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/07\/LeanTaaS-logo-color.png 617w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/07\/LeanTaaS-logo-color-300x63.png 300w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/07\/LeanTaaS-logo-color-100x21.png 100w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/07\/LeanTaaS-logo-color-414x87.png 414w\" sizes=\"auto, (max-width: 617px) 100vw, 617px\" \/><\/span><\/figure><\/div>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-87a9213b\"><div class=\"gb-container gb-container-87a9213b\">\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-c7de558\" data-block-id=\"c7de558\"><style>.stk-c7de558 .stk-img-wrapper{width:85% !important;}.stk-c7de558 .stk-img-wrapper img{filter:grayscale(1) opacity(0.45) !important;}.stk-c7de558 .stk-img-wrapper:hover img{filter:grayscale(0) opacity(1) !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-19031\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/03\/loyal-health-logo-color.png\" width=\"341\" height=\"148\" alt=\"Duos client logo, color\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/03\/loyal-health-logo-color.png 341w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/03\/loyal-health-logo-color-300x130.png 300w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/03\/loyal-health-logo-color-100x43.png 100w\" sizes=\"auto, (max-width: 341px) 100vw, 341px\" \/><\/span><\/figure><\/div>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-301c348d\"><div class=\"gb-container gb-container-301c348d\">\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-6702ba2\" data-block-id=\"6702ba2\"><style>.stk-6702ba2 {padding-top:27px !important;}.stk-6702ba2 .stk-img-wrapper img{filter:grayscale(1) opacity(0.45) !important;}.stk-6702ba2 .stk-img-wrapper:hover img{filter:grayscale(0) opacity(1) !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-14115\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/03\/PointClickCare-logo.png\" width=\"424\" height=\"52\" alt=\"pointclickcare logo, black\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/03\/PointClickCare-logo.png 424w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/03\/PointClickCare-logo-300x37.png 300w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/03\/PointClickCare-logo-100x12.png 100w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/03\/PointClickCare-logo-414x51.png 414w\" sizes=\"auto, (max-width: 424px) 100vw, 424px\" \/><\/span><\/figure><\/div>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-93301c14\"><div class=\"gb-container gb-container-93301c14\">\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-fa39158\" data-block-id=\"fa39158\"><style>.stk-fa39158 .stk-img-wrapper img{filter:grayscale(1) opacity(0.45) !important;}.stk-fa39158 .stk-img-wrapper:hover img{filter:grayscale(0) opacity(1) !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-19593\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/12\/unlearn-ai-logo.png\" width=\"2280\" height=\"365\" alt=\"Unlearn.AI client logo, color\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/12\/unlearn-ai-logo.png 2280w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/12\/unlearn-ai-logo-300x48.png 300w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/12\/unlearn-ai-logo-768x123.png 768w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/12\/unlearn-ai-logo-1024x164.png 1024w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/12\/unlearn-ai-logo-1536x246.png 1536w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/12\/unlearn-ai-logo-2048x328.png 2048w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/12\/unlearn-ai-logo-100x16.png 100w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/12\/unlearn-ai-logo-960x154.png 960w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/12\/unlearn-ai-logo-414x66.png 414w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/12\/unlearn-ai-logo-1440x231.png 1440w\" sizes=\"auto, (max-width: 2280px) 100vw, 2280px\" \/><\/span><\/figure><\/div>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-5ecf2428\"><div class=\"gb-container gb-container-5ecf2428\">\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-b9ad0d2\" data-block-id=\"b9ad0d2\"><style>.stk-b9ad0d2 .stk-img-wrapper img{filter:grayscale(1) opacity(0.45) !important;}.stk-b9ad0d2 .stk-img-wrapper:hover img{filter:grayscale(0) opacity(1) !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-23254\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/12\/Veradigm-color-logo.png\" width=\"440\" height=\"180\" alt=\"athenahealth logo, color\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/12\/Veradigm-color-logo.png 440w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/12\/Veradigm-color-logo-300x123.png 300w\" sizes=\"auto, (max-width: 440px) 100vw, 440px\" \/><\/span><\/figure><\/div>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-e9acc88f\"><div class=\"gb-container gb-container-e9acc88f\">\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-b81854e\" data-block-id=\"b81854e\"><style>.stk-b81854e .stk-img-wrapper img{filter:grayscale(1) opacity(0.45) !important;}.stk-b81854e .stk-img-wrapper:hover img{filter:grayscale(0) opacity(1) !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-23256\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/12\/virtusense-color-logo.webp\" width=\"768\" height=\"127\" alt=\"Duos client logo, color\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/12\/virtusense-color-logo.webp 768w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/12\/virtusense-color-logo-300x50.webp 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/span><\/figure><\/div>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-f32ad9bc o-standard-wrapper alignfull\">\n<div class=\"gb-container gb-container-d7a3522c\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-a6c00576\">\n<div class=\"gb-grid-column gb-grid-column-be77e066\"><div class=\"gb-container gb-container-be77e066\">\n\n<h2 class=\"gb-headline gb-headline-a6a2b6d8 gb-headline-text\">B2B healthcare areas of expertise<\/h2>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-c4d9c5e9\"><div class=\"gb-container gb-container-c4d9c5e9\">\n\n<p>Differentiating brands from the sea of sameness means knowing what your audience cares about and having a voice in the evolving healthcare conversation. As experts in healthcare and technology marketing and PR, we help health information technology (HIT), digital health, and AI-powered healthcare brands stand out. <\/p>\n\n\n\n<p><br><strong>Our track record speaks for itself<\/strong>. We\u2019ve boosted visibility, driven demand, and fueled growth for brands advancing care through data and automation. From predictive diagnostics to patient engagement tools that use AI and machine learning, we understand how to position innovation with purpose.<\/p>\n\n\n\n<a class=\"gb-button gb-button-6f965b1d gb-button-text-only\" href=\"https:\/\/www.pancommunications.com\/contact\/\"><span class=\"gb-button-text\">Here&#8217;s a sampling of our expertise areas. Don&#8217;t see yours here, let&#8217;s talk<\/span><span class=\"gb-icon\"><svg fill=\"\" viewBox=\"0 0 26 26\" height=\"26\" width=\"26\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_678_11332)\">\n<path fill=\"\" d=\"M17.5398 6.16504C18.1746 5.53027 19.2055 5.53027 19.8402 6.16504L25.5277 11.8525C26.1625 12.4873 26.1625 13.5182 25.5277 14.1529L19.8402 19.8404C19.2055 20.4752 18.1746 20.4752 17.5398 19.8404C16.9051 19.2057 16.9051 18.1748 17.5398 17.54L20.4496 14.6252H9.75C8.85117 14.6252 8.125 13.899 8.125 13.0002C8.125 12.1014 8.85117 11.3752 9.75 11.3752H20.4496L17.5348 8.46035C16.9 7.82559 16.9 6.79473 17.5348 6.15996L17.5398 6.16504Z\"><\/path>\n<\/g>\n<defs>\n<clipPath id=\"clip0_678_11332\">\n<rect fill=\"white\" height=\"26\" width=\"26\"><\/rect>\n<\/clipPath>\n<\/defs>\n<\/svg><\/span><\/a>\n\n<\/div><\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-1c571c93\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d9fc45f6 c-magenta-cards\">\n<div class=\"gb-grid-column gb-grid-column-214ccb55\"><div class=\"gb-container gb-container-214ccb55 c-magenta-card c-seethrough-card\"><a class=\"gb-container-link\" href=\"https:\/\/www.pancommunications.com\/expertise\/healthcare\/artificial-intelligence\/\"><\/a>\n\n<p class=\"gb-headline gb-headline-79b2391d gb-headline-text c-arrow-link c-arrow-link-temp\"><a href=\"https:\/\/www.pancommunications.com\/expertise\/technology\/artificial-intelligence\/\">Artificial Intelligence<\/a><\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-e511946a\"><div class=\"gb-container gb-container-e511946a c-magenta-card c-seethrough-card\"><a class=\"gb-container-link\" href=\"https:\/\/www.pancommunications.com\/expertise\/healthcare\/patient-experience\/\"><\/a>\n\n<p class=\"gb-headline gb-headline-e1e02824 gb-headline-text c-arrow-link c-arrow-link-temp\"><a href=\"https:\/\/www.pancommunications.com\/expertise\/healthcare\/patient-experience\/\">Patient Experience<\/a><\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-965c52ab\"><div class=\"gb-container gb-container-965c52ab c-magenta-card c-seethrough-card\"><a class=\"gb-container-link\" href=\"https:\/\/www.pancommunications.com\/expertise\/healthcare\/payers-employer-benefits\/\"><\/a>\n\n<p class=\"gb-headline gb-headline-d0ad509e gb-headline-text c-arrow-link c-arrow-link-temp\"><a href=\"https:\/\/www.pancommunications.com\/expertise\/healthcare\/payers-employer-benefits\/\">Payers &amp; Employer Benefits<\/a><\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-f599b1a2\"><div class=\"gb-container gb-container-f599b1a2 c-magenta-card c-seethrough-card\"><a class=\"gb-container-link\" href=\"https:\/\/www.pancommunications.com\/expertise\/healthcare\/tech-automation\/\"><\/a>\n\n<p class=\"gb-headline gb-headline-1efde761 gb-headline-text c-arrow-link c-arrow-link-temp\"><a href=\"https:\/\/www.pancommunications.com\/expertise\/healthcare\/tech-automation\/\">Workforce Management &amp; Automations<\/a><\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-2a15ac0d\"><div class=\"gb-container gb-container-2a15ac0d c-magenta-card c-seethrough-card\"><a class=\"gb-container-link\" href=\"https:\/\/www.pancommunications.com\/expertise\/healthcare\/life-science-pharma-biotech\/\"><\/a>\n\n<p class=\"gb-headline gb-headline-6322892f gb-headline-text c-arrow-link c-arrow-link-temp\"><a href=\"https:\/\/www.pancommunications.com\/expertise\/healthcare\/life-sciences-research-biotech\/\">Life Sciences, Research\u2028 &amp; Biotech<\/a><\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-67a14a04\"><div class=\"gb-container gb-container-67a14a04 c-magenta-card c-seethrough-card\"><a class=\"gb-container-link\" href=\"https:\/\/www.pancommunications.com\/expertise\/healthcare\/telehealth-virtual\/\"><\/a>\n\n<p class=\"gb-headline gb-headline-4e7f52c5 gb-headline-text c-arrow-link c-arrow-link-temp\"><a href=\"https:\/\/www.pancommunications.com\/expertise\/healthcare\/telehealth-virtual\/\">Telehealth &amp; Virtual Care<\/a><\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-534542bb\">\n\n<h2 class=\"gb-headline gb-headline-9882aa18 gb-headline-text is-style-u-eyebrow-heading\">Healthcare Work<\/h2>\n\n\n<div class=\"gb-container gb-container-e47ee99f\">\n\n<h3 class=\"gb-headline gb-headline-9b1bdfd7 gb-headline-text\">See how our brand-to-demand approach empowers possibility for our healthcare clients<\/h3>\n\n<\/div>\n\n<div class=\"gb-container gb-container-cc32b66a\">\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-01c5fae6 gb-query-loop-wrapper\">\n<div class=\"gb-grid-column gb-grid-column-b80093d8 gb-query-loop-item post-19018 case_study type-case_study status-publish has-post-thumbnail hentry industry-life-sciences-research-biotech\"><div class=\"gb-container gb-container-b80093d8 c-case-card\"><a class=\"gb-container-link\" href=\"https:\/\/www.pancommunications.com\/work\/case-studies\/clarify-health-cedar\/\"><\/a>\n<figure class=\"gb-block-image gb-block-image-0da69c6d\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/03\/shutterstock_437204287-scaled.jpg\" class=\"gb-image-0da69c6d\" alt=\"\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/03\/shutterstock_437204287-scaled.jpg 2560w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/03\/shutterstock_437204287-300x200.jpg 300w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/03\/shutterstock_437204287-768x512.jpg 768w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/03\/shutterstock_437204287-1024x683.jpg 1024w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/03\/shutterstock_437204287-1536x1024.jpg 1536w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/03\/shutterstock_437204287-2048x1366.jpg 2048w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/03\/shutterstock_437204287-100x67.jpg 100w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/03\/shutterstock_437204287-960x640.jpg 960w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/03\/shutterstock_437204287-414x276.jpg 414w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/03\/shutterstock_437204287-1440x960.jpg 1440w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n<div class=\"gb-container gb-container-72dcc555 c-case-card-overlay\"><\/div>\n\n<div class=\"gb-container gb-container-f963626c c-case-card-content\">\n<img loading=\"lazy\" decoding=\"async\" class=\"c-case-card-logo\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/03\/clarify-health-cedar-white.png\" alt=\"\" title=\"clarify-health-cedar-white\" width=\"413\" height=\"83\">\n\n<p class=\"gb-headline gb-headline-9c3de4fa gb-headline-text\"><a href=\"https:\/\/www.pancommunications.com\/work\/case-studies\/clarify-health-cedar\/\">Inserting executives into the national conversation on price transparency\u00a0<\/a><\/p>\n\n<span class=\"u-taxonomy-pill\">Life Sciences, Research, &amp; BioTech<\/span>\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-b80093d8 gb-query-loop-item post-15944 case_study type-case_study status-publish has-post-thumbnail hentry industry-patient-experience\"><div class=\"gb-container gb-container-b80093d8 c-case-card\"><a class=\"gb-container-link\" href=\"https:\/\/www.pancommunications.com\/work\/case-studies\/pointclickcare\/\"><\/a>\n<figure class=\"gb-block-image gb-block-image-0da69c6d\"><img loading=\"lazy\" decoding=\"async\" width=\"2336\" height=\"1424\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/05\/pointclickcare-cropped-e1661451031723.jpg\" class=\"gb-image-0da69c6d\" alt=\"pointclickcare healthcare case study\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/05\/pointclickcare-cropped-e1661451031723.jpg 2336w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/05\/pointclickcare-cropped-e1661451031723-300x183.jpg 300w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/05\/pointclickcare-cropped-e1661451031723-768x468.jpg 768w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/05\/pointclickcare-cropped-e1661451031723-1024x624.jpg 1024w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/05\/pointclickcare-cropped-e1661451031723-1536x936.jpg 1536w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/05\/pointclickcare-cropped-e1661451031723-2048x1248.jpg 2048w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/05\/pointclickcare-cropped-e1661451031723-100x61.jpg 100w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/05\/pointclickcare-cropped-e1661451031723-960x585.jpg 960w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/05\/pointclickcare-cropped-e1661451031723-414x252.jpg 414w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/05\/pointclickcare-cropped-e1661451031723-1440x878.jpg 1440w\" sizes=\"auto, (max-width: 2336px) 100vw, 2336px\" \/><\/figure>\n\n<div class=\"gb-container gb-container-72dcc555 c-case-card-overlay\"><\/div>\n\n<div class=\"gb-container gb-container-f963626c c-case-card-content\">\n<img loading=\"lazy\" decoding=\"async\" class=\"c-case-card-logo\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/03\/PointClickCare-logo-1.png\" alt=\"pointclickcare logo, white\" title=\"PointClickCare-logo\" width=\"424\" height=\"52\">\n\n<p class=\"gb-headline gb-headline-9c3de4fa gb-headline-text\"><a href=\"https:\/\/www.pancommunications.com\/work\/case-studies\/pointclickcare\/\">Changing the conversation for next level awareness\u00a0<\/a><\/p>\n\n<span class=\"u-taxonomy-pill\">Patient Experience<\/span>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-9f876b00 alignfull\">\n<div class=\"gb-container gb-container-dd368a4c\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-a8b96231\">\n<div class=\"gb-grid-column gb-grid-column-41f06324\"><div class=\"gb-container gb-container-41f06324\">\n\n<figure class=\"wp-block-image size-full u-video-flourish\"><img loading=\"lazy\" decoding=\"async\" width=\"243\" height=\"250\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/flourish_one.svg\" alt=\"\" class=\"wp-image-21276\"\/><\/figure>\n\n\n\n<div class=\"wp-block-stackable-video-popup stk-block-video-popup stk-block stk-ba20b22\" data-video=\"https:\/\/www.youtube.com\/watch?v=55Xn744VvJg\" data-block-id=\"ba20b22\"><div class=\"stk-block-video-popup__overlay stk-row stk-inner-blocks stk-block-content stk-hover-parent\" aria-label=\"Play Video\" tabindex=\"0\" role=\"button\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-center stk-block stk-cb86169\" data-block-id=\"cb86169\"><style>.stk-cb86169 .stk--svg-wrapper .stk--inner-svg svg:last-child{height:100px !important;width:100px !important;}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-cb86169\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-cb-86169-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-cb-86169-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg class=\"ugb-custom-icon\" width=\"32\" height=\"32\" viewBox=\"0 0 125 125\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\">\n<g id=\"Group 603\">\n<g id=\"Group 123\">\n<g id=\"Group 122\">\n<circle id=\"Ellipse 239\" opacity=\"0.95\" cx=\"62.3042\" cy=\"62.8301\" r=\"62\" fill=\"#EC5700\"><\/circle>\n<path id=\"Polygon 1\" d=\"M88.8042 60.232C90.8042 61.3867 90.8042 64.2735 88.8042 65.4282L51.3042 87.0788C49.3042 88.2335 46.8042 86.7901 46.8042 84.4807L46.8042 41.1794C46.8042 38.87 49.3042 37.4267 51.3042 38.5814L88.8042 60.232Z\" fill=\"white\"><\/path>\n<\/g>\n<\/g>\n<\/g>\n<\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-212e905\" data-block-id=\"212e905\"><style>.stk-212e905 .stk-img-wrapper{aspect-ratio:3\/2 !important;height:auto !important;}@media screen and (max-width: 1023px){.stk-212e905 .stk-img-wrapper{height:auto !important;}}@media screen and (max-width: 767px){.stk-212e905 .stk-img-wrapper{height:auto !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-23645\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-18-at-5.17.21\u202fPM.png\" width=\"1293\" height=\"719\" alt=\"click play to learn more from Matthew Briggs on the state of healthcare technology\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-18-at-5.17.21\u202fPM.png 1293w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-18-at-5.17.21\u202fPM-300x167.png 300w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-18-at-5.17.21\u202fPM-1024x569.png 1024w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-18-at-5.17.21\u202fPM-768x427.png 768w\" sizes=\"auto, (max-width: 1293px) 100vw, 1293px\" \/><\/span><\/figure><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-e516ccdf\"><div class=\"gb-container gb-container-e516ccdf\">\n\n<blockquote class=\"wp-block-quote is-style-full-width-quote has-maw-white-color has-text-color has-link-color wp-elements-f5dfeef3f2f9271b9d1156587db2599f is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-color-grey-lightest-color has-text-color has-link-color wp-elements-6ab5f1c53b00f79ab507b774da108618\">PAN\u2019s approach to client relations is really rooted in partnership. The tenacity of collaboration, transparency, and trust have always been in the DNA of the agency. That\u2019s continued throughout the course of our 30-year history.<\/p>\n<cite>Matthew Briggs, Senior Vice President, Healthcare at PAN<\/cite><\/blockquote>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-22311aa7 alignfull\">\n<div class=\"gb-container gb-container-554cec92\">\n<div class=\"gb-container gb-container-8c8cb429\">\n\n<h3 class=\"gb-headline gb-headline-52e7067b gb-headline-text\">B2B healthcare insights and resources<\/h3>\n\n\n\n<p>As healthcare transforms, unique marketing and PR opportunities continue to emerge. The experts at PAN help you stay ahead of the curve.&nbsp;&nbsp;<\/p>\n\n\n\n<a class=\"gb-button gb-button-e408d275 gb-button-text gb-button-orange-button\" href=\"https:\/\/www.pancommunications.com\/insights\/\">View More<\/a>\n\n<\/div>\n\n<div class=\"gb-container gb-container-4e182902\">\n\r\n \r\n<div id=\"c-swiper-block_24eb16164b38178da667ac5e7015f2c4\" class=\"c-swiper-posts \">\r\n\r\n<div class=\"swiper post-swiper\">\r\n      <div class=\"swiper-wrapper\">\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n      <div class=\"swiper-slide c-swiper-slide-post \">\r\n        <div class=\"swiper-slide-inner slide-type-insight\">\r\n          <div class=\"c-post-slider-image\">\r\n          <div class=\"c-swiper-cat swiper-cat-insight\"><span>Blog<\/span><\/div>\r\n            <img decoding=\"async\" class=\"swiper-slide-bg-image swiper-slide-bg-image-c61b swiper-carousel-animate-opacity\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/08\/shutterstock_2254980501-1024x621.jpg\"\/>\r\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1200 211.2\" preserveAspectRatio=\"none\"><path d=\"M600 188.4C321.1 188.4 84.3 109.5 0 0v211.2h1200V0c-84.3 109.5-321.1 188.4-600 188.4z\"><\/path><\/svg>\r\n          <\/div>\r\n          <div class=\"swiper-slide-content swiper-carousel-animate-opacity swiper-slide-content-64d1\">\r\n            <div class=\"swiper-slide-text\">\r\n              <span class=\"c-slide-industry\">Healthcare<\/span> \r\n              <p>Looking Past the Hype: Two Ways Artificial Intelligence is Disrupting the Healthcare &#8230;<\/p>\r\n              <a class=\"u-more-link\" href=\"https:\/\/www.pancommunications.com\/insights\/two-examples-of-ai-in-healthcare\/\">Read More<\/a>\r\n\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n    \r\n      <div class=\"swiper-slide c-swiper-slide-post \">\r\n        <div class=\"swiper-slide-inner slide-type-insight\">\r\n          <div class=\"c-post-slider-image\">\r\n          <div class=\"c-swiper-cat swiper-cat-resource\"><span>eBook<\/span><\/div>\r\n            <img decoding=\"async\" class=\"swiper-slide-bg-image swiper-slide-bg-image-c61b swiper-carousel-animate-opacity\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/10\/Background-1024x768.png\"\/>\r\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1200 211.2\" preserveAspectRatio=\"none\"><path d=\"M600 188.4C321.1 188.4 84.3 109.5 0 0v211.2h1200V0c-84.3 109.5-321.1 188.4-600 188.4z\"><\/path><\/svg>\r\n          <\/div>\r\n          <div class=\"swiper-slide-content swiper-carousel-animate-opacity swiper-slide-content-64d1\">\r\n            <div class=\"swiper-slide-text\">\r\n              <span class=\"c-slide-industry\"><\/span> \r\n              <p>PAN HealthPulse: Election Edition<\/p>\r\n           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