{"id":20030,"date":"2024-03-06T09:47:53","date_gmt":"2024-03-06T14:47:53","guid":{"rendered":"https:\/\/pancom.wpenginepowered.com\/services\/data-analytics\/"},"modified":"2025-01-31T16:15:01","modified_gmt":"2025-01-31T21:15:01","slug":"data-analytics","status":"publish","type":"page","link":"https:\/\/www.pancommunications.com\/services\/data-analytics\/","title":{"rendered":"Data &#038; Analytics"},"content":{"rendered":" \r\n\r\n\r\n\r\n\r\n\r\n<div id=\"c-bannertwo-block_35fc45b9d4747742f23f11c7bba1c81d\" class=\"alignfull c-white-bottom c-bannertwo  \">\r\n<img decoding=\"async\" width=\"2159\" height=\"549\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/data_banner.png\" class=\"c-banner-two-bg\" alt=\"\" fetchpriority=\"high\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/data_banner.png 2159w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/data_banner-100x25.png 100w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/data_banner-768x195.png 768w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/data_banner-960x244.png 960w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/data_banner-300x76.png 300w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/data_banner-1024x260.png 1024w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/data_banner-1536x391.png 1536w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/data_banner-2048x521.png 2048w\" sizes=\"(max-width: 2159px) 100vw, 2159px\" \/>    <div class=\"o-wrapper-wide\">\r\n        <div class=\"c-bannertwo__inner\">\r\n            <div class=\"c-bannertwo__content\">\r\n                <h1 class=\"c-bannertwo__title\">Data &#038; Analytics<\/h1>\r\n                <p class=\"c-bannertwo__text\">Data and analytics that make your marketing and PR work smarter.<\/p>            <\/div>\r\n            <div class=\"c-bannertwo__img\">\r\n<svg width=\"387\" height=\"387\" viewBox=\"0 0 387 387\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n<circle cx=\"193.343\" cy=\"193.241\" r=\"189.741\" stroke=\"#0A6170\" stroke-width=\"7\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-dasharray=\"14 14\"\/>\r\n<\/svg>\r\n                <div class=\"c-bannertwo__img_inner\">\r\n                    <div class=\"c-bannertwo__icon  c-bannertwo__icon--Magenta-Navy-grad\">\r\n                    <img decoding=\"async\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/Data_Analysis-2.svg\" alt=\"Data_Analysis Icon\" title=\"Data_Analysis 2\" style=\"width:91px\" \/>                    <\/div>\r\n                    <img loading=\"lazy\" decoding=\"async\" width=\"508\" height=\"506\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/data_circle.png\" class=\"attachment-crop-square size-crop-square\" alt=\"\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/data_circle.png 508w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/data_circle-100x100.png 100w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/data_circle-150x150.png 150w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/data_circle-300x300.png 300w\" sizes=\"auto, (max-width: 508px) 100vw, 508px\" \/>                <\/div>\r\n        <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\r\n<\/div>\r\n\n\n<div class=\"gb-container gb-container-42fddb2f o-standard-wrapper alignfull\">\n<div class=\"gb-container gb-container-7ae99a35\">\n\n<h2 class=\"gb-headline gb-headline-8b021267 gb-headline-text\">Your data-driven digital marketing and PR agency<\/h2>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4250da91\">\n<div class=\"gb-grid-column gb-grid-column-cbcf65f7\"><div class=\"gb-container gb-container-cbcf65f7\">\n\n<p>At PAN, we\u2019ve mastered the art of merging human ingenuity with cutting-edge technology. Our approach isn\u2019t just about collecting data; it\u2019s about extracting the invaluable insights that drive real transformation.&nbsp;&nbsp;<br>&nbsp;&nbsp;<br>We believe in harnessing the power of data, analytics, and strategic insights to unlock measurable impact and tangible results. Our integrated approach ensures that every campaign is meticulously mined for intelligence from start to finish. It\u2019s how we empower possibility (and maximum ROI) for our clients.<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-ad8a8ba6\"><div class=\"gb-container gb-container-ad8a8ba6\">\n<div class=\"gb-container gb-container-d74e32aa gb-accordion\">\n<div class=\"gb-container gb-container-c042d9f9 gb-accordion__item\" data-transition=\"slide\">\n\n<button class=\"gb-button gb-button-0663a361 gb-accordion__toggle\" id=\"gb-accordion-toggle-0663a361\"><span class=\"gb-button-text\">ROI Dashboards<\/span><span class=\"gb-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" width=\"1em\" height=\"1em\" ariahidden=\"true\" role=\"img\" class=\"gb-accordion__icon\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\" fill=\"currentColor\"><\/path><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" width=\"1em\" height=\"1em\" ariahidden=\"true\" role=\"img\" class=\"gb-accordion__icon-open\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\" fill=\"currentColor\"><\/path><\/svg><\/span><\/button>\n\n\n<div id=\"gb-accordion-content-b70d49b1\" class=\"gb-accordion__content\"><div class=\"gb-container gb-container-b70d49b1\">\n\n<p>Put your data to work! Gauge the real-time performance and ROI of every marketing and PR campaign through intuitive dashboards that highlight optimization opportunities and allow teams to pivot to meet the market.&nbsp;&nbsp;<\/p>\n\n<\/div><\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-507e712d gb-accordion__item\" data-transition=\"slide\">\n\n<button class=\"gb-button gb-button-7dd2284d gb-accordion__toggle\" id=\"gb-accordion-toggle-7dd2284d\"><span class=\"gb-button-text\">Campaign Intelligence &amp; Market Research&nbsp;<\/span><span class=\"gb-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" width=\"1em\" height=\"1em\" ariahidden=\"true\" role=\"img\" class=\"gb-accordion__icon\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\" fill=\"currentColor\"><\/path><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" width=\"1em\" height=\"1em\" ariahidden=\"true\" role=\"img\" class=\"gb-accordion__icon-open\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\" fill=\"currentColor\"><\/path><\/svg><\/span><\/button>\n\n\n<div id=\"gb-accordion-content-b6159c1e\" class=\"gb-accordion__content\"><div class=\"gb-container gb-container-b6159c1e\">\n\n<p>Insights to drive action. Better understand the motivations and behaviors of your target audience to capitalize on market trends and ensure your campaigns hit the mark to achieve desired outcomes.<\/p>\n\n<\/div><\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-904a92f0 gb-accordion__item\" data-transition=\"slide\">\n\n<button class=\"gb-button gb-button-35f960bd gb-accordion__toggle\" id=\"gb-accordion-toggle-35f960bd\"><span class=\"gb-button-text\">Whitespace Identification&nbsp;<\/span><span class=\"gb-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" width=\"1em\" height=\"1em\" ariahidden=\"true\" role=\"img\" class=\"gb-accordion__icon\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\" fill=\"currentColor\"><\/path><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" width=\"1em\" height=\"1em\" ariahidden=\"true\" role=\"img\" class=\"gb-accordion__icon-open\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\" fill=\"currentColor\"><\/path><\/svg><\/span><\/button>\n\n\n<div id=\"gb-accordion-content-191163c1\" class=\"gb-accordion__content\"><div class=\"gb-container gb-container-191163c1\">\n\n<p>Mind the gaps. First, get to know your audience and understand what they care about. Second, compare your brand\u2019s digital presence against your competitors\u2019 to define the space you can own. We leverage smart technology and automation to cull the data that matters most and carve out a niche for your products and services.&nbsp;<\/p>\n\n<\/div><\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-630a4b74 gb-accordion__item\" data-transition=\"slide\">\n\n<button class=\"gb-button gb-button-4dfb9663 gb-accordion__toggle\" id=\"gb-accordion-toggle-4dfb9663\"><span class=\"gb-button-text\">Pipeline Analysis<\/span><span class=\"gb-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" width=\"1em\" height=\"1em\" ariahidden=\"true\" role=\"img\" class=\"gb-accordion__icon\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\" fill=\"currentColor\"><\/path><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" width=\"1em\" height=\"1em\" ariahidden=\"true\" role=\"img\" class=\"gb-accordion__icon-open\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\" fill=\"currentColor\"><\/path><\/svg><\/span><\/button>\n\n\n<div id=\"gb-accordion-content-08a0f788\" class=\"gb-accordion__content\"><div class=\"gb-container gb-container-08a0f788\">\n\n<p>It\u2019s not just about filling the funnel, it\u2019s also about filtering. Analyze and identify leads at every stage of the buyer\u2019s journey and see who is primed for nurturing. Drive those leads home with the campaigns and tactics that convert them into customers.&nbsp;<\/p>\n\n<\/div><\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-6b46bbad gb-accordion__item\" data-transition=\"slide\">\n\n<button class=\"gb-button gb-button-0bda8462 gb-accordion__toggle\" id=\"gb-accordion-toggle-0bda8462\"><span class=\"gb-button-text\">Brand Benchmarking<\/span><span class=\"gb-icon\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" width=\"1em\" height=\"1em\" ariahidden=\"true\" role=\"img\" class=\"gb-accordion__icon\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\" fill=\"currentColor\"><\/path><\/svg><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\" width=\"1em\" height=\"1em\" ariahidden=\"true\" role=\"img\" class=\"gb-accordion__icon-open\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\" fill=\"currentColor\"><\/path><\/svg><\/span><\/button>\n\n\n<div id=\"gb-accordion-content-20363c03\" class=\"gb-accordion__content\"><div class=\"gb-container gb-container-20363c03\">\n\n<p>Are your messages being heard, and heard by the right people? Using our tools and data sets, position your brand to leapfrog the competition\u2014increasing quality of coverage and overall message pull-through.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Get a taste of our data-driven mindset from these suggested <a href=\"https:\/\/www.pancommunications.com\/insights\/brand-awareness-top-metrics-and-key-performance-indicators\/\">brand awareness metrics<\/a>.<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-aa1261b3 o-standard-wrapper alignfull\">\n<div class=\"gb-container gb-container-6bbefb51\">\n\n<h3 class=\"gb-headline gb-headline-300b263d gb-headline-text\">Key Data &amp; Analytics Services<\/h3>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-70123ff6\">\n<div class=\"gb-grid-column gb-grid-column-4e8858ad\"><div class=\"gb-container gb-container-4e8858ad\">\n\n<div class=\"gb-headline gb-headline-81f84644 u-icon-bg u-icon-bg-position-one\"><span class=\"gb-icon\"><svg viewBox=\"0 0 32 32\" height=\"32\" width=\"32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\"> <title>Personas<\/title> <path d=\"M9.031 22.011v0.805c0 0.968 0.786 1.764 1.764 1.764h10.42c0.968 0 1.764-0.786 1.764-1.764v-0.805c0-2.301-1.869-4.16-4.16-4.16h-5.608c-2.301 0-4.16 1.869-4.16 4.16zM10.948 22.011c0-1.237 1.007-2.243 2.243-2.243h5.608c1.237 0 2.243 1.007 2.243 2.243v0.642h-10.104v-0.642z\"><\/path> <path d=\"M20.16 11.59c0-2.301-1.869-4.16-4.16-4.16s-4.16 1.869-4.16 4.16 1.869 4.16 4.16 4.16 4.16-1.869 4.16-4.16zM13.757 11.59c0-1.237 1.007-2.243 2.243-2.243s2.243 1.007 2.243 2.243-1.007 2.243-2.243 2.243-2.243-1.007-2.243-2.243z\"><\/path> <path d=\"M31.041 21.723c-0.527 0-0.959 0.431-0.959 0.959v3.346c0 2.234-1.821 4.055-4.055 4.055h-3.346c-0.527 0-0.959 0.431-0.959 0.959s0.431 0.959 0.959 0.959h3.346c3.288 0 5.972-2.675 5.972-5.972v-3.346c0-0.527-0.431-0.959-0.959-0.959z\"><\/path> <path d=\"M31.999 5.973c0-3.288-2.675-5.972-5.972-5.972h-3.346c-0.527 0-0.959 0.431-0.959 0.959s0.431 0.959 0.959 0.959h3.346c2.234 0 4.055 1.821 4.055 4.055v3.346c0 0.527 0.431 0.959 0.959 0.959s0.959-0.431 0.959-0.959v-3.346z\"><\/path> <path d=\"M0.001 26.027c0 3.288 2.675 5.972 5.972 5.972h3.346c0.527 0 0.959-0.431 0.959-0.959s-0.431-0.959-0.959-0.959h-3.346c-2.234 0-4.055-1.821-4.055-4.055v-3.346c0-0.527-0.431-0.959-0.959-0.959s-0.959 0.431-0.959 0.959v3.346z\"><\/path> <path d=\"M9.318 0.001h-3.346c-3.288 0-5.972 2.675-5.972 5.972v3.346c0 0.527 0.431 0.959 0.959 0.959s0.959-0.431 0.959-0.959v-3.346c0-2.234 1.821-4.055 4.055-4.055h3.346c0.527 0 0.959-0.431 0.959-0.959s-0.431-0.959-0.959-0.959z\"><\/path> <\/svg><\/span><\/div>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:20px\"><strong>Audience Discovery Audits<\/strong><\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-a4e60572\"><div class=\"gb-container gb-container-a4e60572\">\n\n<div class=\"gb-headline gb-headline-2eb48b1a u-icon-bg u-icon-bg-position-two\"><span class=\"gb-icon\"><svg viewBox=\"0 0 32 32\" height=\"32\" width=\"32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\">\n<title>Messaging_Positioning<\/title>\n<path d=\"M8.436 14.353h5.324c0.941 0 1.708-0.767 1.708-1.708v-4.2c0-0.941-0.767-1.708-1.708-1.708h-5.324c-0.941 0-1.708 0.767-1.708 1.708v4.2c0 0.941 0.767 1.708 1.708 1.708zM13.726 8.471l0.035 4.139-5.29 0.035-0.035-4.174h5.29z\"><\/path>\n<path d=\"M19.364 8.471h5.046c0.479 0 0.871-0.392 0.871-0.871s-0.392-0.871-0.871-0.871h-5.046c-0.479 0-0.871 0.392-0.871 0.871s0.392 0.871 0.871 0.871z\"><\/path>\n<path d=\"M19.364 14.074h5.046c0.479 0 0.871-0.392 0.871-0.871s-0.392-0.871-0.871-0.871h-5.046c-0.479 0-0.871 0.392-0.871 0.871s0.392 0.871 0.871 0.871z\"><\/path>\n<path d=\"M7.591 19.669h16.81c0.479 0 0.871-0.392 0.871-0.871s-0.392-0.871-0.871-0.871h-16.81c-0.479 0-0.871 0.392-0.871 0.871s0.392 0.871 0.871 0.871z\"><\/path>\n<path d=\"M7.591 25.281h7.006c0.479 0 0.871-0.392 0.871-0.871s-0.392-0.871-0.871-0.871h-7.006c-0.479 0-0.871 0.392-0.871 0.871s0.392 0.871 0.871 0.871z\"><\/path>\n<path d=\"M0.001 7.591v16.818c0 4.183 3.407 7.59 7.59 7.59h16.818c4.183 0 7.59-3.407 7.59-7.59v-16.818c0-4.183-3.407-7.59-7.59-7.59h-16.818c-4.183 0-7.59 3.407-7.59 7.59zM7.591 1.744h16.818c3.224 0 5.847 2.623 5.847 5.847v16.818c0 3.224-2.623 5.847-5.847 5.847h-16.818c-3.224 0-5.847-2.623-5.847-5.847v-16.818c0-3.224 2.623-5.847 5.847-5.847z\"><\/path>\n<\/svg>\n<\/span><\/div>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:20px\"><strong>Messaging &amp; Positioning Audits<\/strong><\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-4575b3e0\"><div class=\"gb-container gb-container-4575b3e0\">\n\n<div class=\"gb-headline gb-headline-73cb70fa u-icon-bg u-icon-bg-position-three\"><span class=\"gb-icon\"><svg viewBox=\"0 0 32 32\" height=\"32\" width=\"32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\">\n<title>Social<\/title>\n<path d=\"M28.536 0.753c-0.747 0-1.477 0.269-2.059 0.738-1.312-0.99-3.336-0.86-4.509 0.33-1.338 1.373-1.338 3.527 0 4.908l2.719 2.763c0.469 0.478 1.129 0.756 1.798 0.756s1.329-0.278 1.798-0.756l2.719-2.763c1.338-1.373 1.338-3.527-0.052-4.961-0.634-0.652-1.503-0.99-2.424-1.008zM29.778 5.505l-2.719 2.763c-0.295 0.304-0.825 0.304-1.121 0l-2.719-2.754c-0.678-0.695-0.678-1.79 0-2.476 0.313-0.321 0.747-0.504 1.199-0.504s0.886 0.182 1.199 0.504l0.261 0.269c0.165 0.165 0.4 0.252 0.626 0.261 0.235 0 0.46-0.104 0.626-0.269l0.278-0.287c0.295-0.321 0.721-0.504 1.155-0.504 0.426 0 0.86 0.174 1.216 0.539 0.678 0.695 0.678 1.79 0 2.476z\"><\/path>\n<path d=\"M17.989 1.883c-6.411-1.399-13.083 1.668-16.211 7.437-3.127 5.777-2.050 13.031 2.624 17.644 2.841 2.806 6.637 4.266 10.46 4.266 2.476 0 4.961-0.608 7.211-1.868 5.734-3.206 8.705-9.904 7.228-16.306-0.104-0.469-0.573-0.756-1.043-0.652s-0.756 0.573-0.652 1.043c1.303 5.647-1.321 11.572-6.385 14.395s-11.476 1.955-15.603-2.12c-4.127-4.074-5.082-10.477-2.32-15.577s8.644-7.801 14.317-6.568c0.469 0.104 0.93-0.191 1.034-0.66s-0.2-0.93-0.66-1.034z\"><\/path>\n<path d=\"M17.373 8.225l-0.391-0.2c-1.364-0.678-3.041-0.139-3.744 1.216l-1.842 3.527h-2.728c-1.121 0-2.033 0.912-2.033 2.033v6.594c0 1.121 0.912 2.033 2.033 2.033h10.703c1.486 0 2.797-1.051 3.119-2.511l0.93-4.205c0.209-0.947-0.017-1.929-0.626-2.684s-1.52-1.19-2.493-1.19h-1.581v-2.441c0-0.921-0.513-1.755-1.338-2.163zM8.372 21.386v-6.594c0-0.165 0.13-0.295 0.295-0.295h2.389v7.176h-2.389c-0.165 0-0.295-0.13-0.295-0.295zM20.292 14.567c0.443 0 0.86 0.2 1.138 0.547s0.382 0.791 0.287 1.225l-0.93 4.205c-0.148 0.66-0.747 1.147-1.425 1.147h-6.576v-7.836l1.981-3.805c0.269-0.513 0.903-0.721 1.425-0.46l0.391 0.2c0.235 0.113 0.374 0.348 0.374 0.608v3.31c0 0.478 0.391 0.869 0.869 0.869h2.45z\"><\/path>\n<\/svg>\n<\/span><\/div>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:20px\"><strong>Social, Content, &amp; Paid Media Audits<\/strong><\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-9ed38a47\"><div class=\"gb-container gb-container-9ed38a47\">\n\n<div class=\"gb-headline gb-headline-d9bfadfa u-icon-bg u-icon-bg-position-one\"><span class=\"gb-icon\"><svg viewBox=\"0 0 32 32\" height=\"32\" width=\"32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\">\n<title>Whitespace_Identification<\/title>\n<path d=\"M23.434 17.121c0.617 0 1.121-0.504 1.121-1.121s-0.504-1.121-1.121-1.121-1.121 0.504-1.121 1.121 0.504 1.121 1.121 1.121z\"><\/path>\n<path d=\"M8.566 17.121c0.617 0 1.121-0.504 1.121-1.121s-0.504-1.121-1.121-1.121-1.121 0.504-1.121 1.121 0.504 1.121 1.121 1.121z\"><\/path>\n<path d=\"M30.878 9.687c0.617 0 1.121-0.504 1.121-1.121s-0.504-1.121-1.121-1.121-1.121 0.504-1.121 1.121 0.504 1.121 1.121 1.121z\"><\/path>\n<path d=\"M30.878 17.121c0.617 0 1.121-0.504 1.121-1.121s-0.504-1.121-1.121-1.121-1.121 0.504-1.121 1.121 0.504 1.121 1.121 1.121z\"><\/path>\n<path d=\"M30.878 24.555c0.617 0 1.121-0.504 1.121-1.121s-0.504-1.121-1.121-1.121-1.121 0.504-1.121 1.121 0.504 1.121 1.121 1.121z\"><\/path>\n<path d=\"M1.122 9.687c0.617 0 1.121-0.504 1.121-1.121s-0.504-1.121-1.121-1.121-1.121 0.504-1.121 1.121 0.504 1.121 1.121 1.121z\"><\/path>\n<path d=\"M1.122 17.121c0.617 0 1.121-0.504 1.121-1.121s-0.504-1.121-1.121-1.121-1.121 0.504-1.121 1.121 0.504 1.121 1.121 1.121z\"><\/path>\n<path d=\"M1.122 24.555c0.617 0 1.121-0.504 1.121-1.121s-0.504-1.121-1.121-1.121-1.121 0.504-1.121 1.121 0.504 1.121 1.121 1.121z\"><\/path>\n<path d=\"M23.434 2.243c0.617 0 1.121-0.504 1.121-1.121s-0.504-1.121-1.121-1.121-1.121 0.504-1.121 1.121 0.504 1.121 1.121 1.121z\"><\/path>\n<path d=\"M8.566 2.243c0.617 0 1.121-0.504 1.121-1.121s-0.504-1.121-1.121-1.121-1.121 0.504-1.121 1.121 0.504 1.121 1.121 1.121z\"><\/path>\n<path d=\"M30.878 2.243c0.617 0 1.121-0.504 1.121-1.121s-0.504-1.121-1.121-1.121-1.121 0.504-1.121 1.121 0.504 1.121 1.121 1.121z\"><\/path>\n<path d=\"M1.122 2.243c0.617 0 1.121-0.504 1.121-1.121s-0.504-1.121-1.121-1.121-1.121 0.504-1.121 1.121 0.504 1.121 1.121 1.121z\"><\/path>\n<path d=\"M23.434 31.999c0.617 0 1.121-0.504 1.121-1.121s-0.504-1.121-1.121-1.121-1.121 0.504-1.121 1.121 0.504 1.121 1.121 1.121z\"><\/path>\n<path d=\"M8.566 31.999c0.617 0 1.121-0.504 1.121-1.121s-0.504-1.121-1.121-1.121-1.121 0.504-1.121 1.121 0.504 1.121 1.121 1.121z\"><\/path>\n<path d=\"M30.878 31.999c0.617 0 1.121-0.504 1.121-1.121s-0.504-1.121-1.121-1.121-1.121 0.504-1.121 1.121 0.504 1.121 1.121 1.121z\"><\/path>\n<path d=\"M1.122 31.999c0.617 0 1.121-0.504 1.121-1.121s-0.504-1.121-1.121-1.121-1.121 0.504-1.121 1.121 0.504 1.121 1.121 1.121z\"><\/path>\n<path d=\"M17.028 30.878v-29.756c0-0.566-0.463-1.028-1.028-1.028s-1.028 0.463-1.028 1.028v29.756c0 0.566 0.463 1.028 1.028 1.028s1.028-0.463 1.028-1.028z\"><\/path>\n<\/svg><\/span><\/div>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:20px\"><strong>White Space Identification<\/strong><\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-3ce297e1\"><div class=\"gb-container gb-container-3ce297e1\">\n\n<div class=\"gb-headline gb-headline-78a38080 u-icon-bg u-icon-bg-position-one\"><span class=\"gb-icon\"><svg viewBox=\"0 0 32 32\" height=\"32\" width=\"32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\">\n<title>Devices<\/title>\n<path d=\"M28.952 9.219v-3.886c0-2.103-1.707-3.809-3.809-3.809h-19.809c-2.103 0-3.809 1.707-3.809 3.809v16.137c-0.884 0.312-1.524 1.15-1.524 2.149v1.524c0 1.257 1.029 2.286 2.286 2.286h15.885c0.35 1.737 1.889 3.048 3.733 3.048h6.286c2.103 0 3.809-1.707 3.809-3.809v-13.714c0-1.836-1.31-3.375-3.048-3.733zM5.334 3.048h19.809c1.28 0 2.286 1.006 2.286 2.286v3.809h-5.524c-2.103 0-3.809 1.707-3.809 3.809v8.381h-15.047v-16c0-1.28 1.006-2.286 2.286-2.286zM1.524 25.143v-1.524c0-0.427 0.335-0.762 0.762-0.762h15.809v3.048h-15.809c-0.427 0-0.762-0.335-0.762-0.762zM30.476 26.666c0 1.28-1.006 2.286-2.286 2.286h-6.286c-1.28 0-2.286-1.006-2.286-2.286v-13.714c0-1.28 1.006-2.286 2.286-2.286h6.286c1.28 0 2.286 1.006 2.286 2.286v13.714z\"><\/path>\n<path d=\"M26.377 25.539h-2.667c-0.419 0-0.762 0.343-0.762 0.762s0.343 0.762 0.762 0.762h2.667c0.419 0 0.762-0.343 0.762-0.762s-0.343-0.762-0.762-0.762z\"><\/path>\n<\/svg>\n<\/span><\/div>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:20px\"><strong>Social Listening &amp; Market Intelligence<\/strong><\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-bac6453b\"><div class=\"gb-container gb-container-bac6453b\">\n\n<div class=\"gb-headline gb-headline-0a4058b4 u-icon-bg u-icon-bg-position-one\"><span class=\"gb-icon\"><svg viewBox=\"0 0 32 32\" height=\"32\" width=\"32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\">\n<title>Audits<\/title>\n<path d=\"M17.677 31.995h6.718c2.332 0 4.237-1.896 4.237-4.237v-18.773c0-1.118-0.454-2.201-1.241-2.996l-4.752-4.752c-0.786-0.786-1.878-1.24-2.996-1.24h-12.055c-2.332 0-4.237 1.896-4.237 4.237v13.444c0 0.48 0.393 0.874 0.874 0.874s0.874-0.393 0.874-0.874v-13.444c0-1.372 1.118-2.49 2.49-2.49h10.893v5.844c0 1.406 1.144 2.551 2.551 2.551h5.844v17.611c0 1.372-1.118 2.49-2.49 2.49h-6.718c-0.48 0-0.874 0.393-0.874 0.874s0.393 0.874 0.874 0.874zM20.237 7.596v-5.766c0.437 0.105 0.847 0.323 1.171 0.646l4.752 4.752c0.323 0.323 0.542 0.734 0.646 1.171h-5.766c-0.446 0-0.804-0.358-0.804-0.804z\"><\/path>\n<path d=\"M21.914 14.323c0-0.48-0.393-0.874-0.874-0.874h-10.081c-0.48 0-0.874 0.393-0.874 0.874s0.393 0.874 0.874 0.874h10.081c0.48 0 0.874-0.393 0.874-0.874z\"><\/path>\n<path d=\"M21.041 18.49h-3.363c-0.48 0-0.874 0.393-0.874 0.874s0.393 0.874 0.874 0.874h3.363c0.48 0 0.874-0.393 0.874-0.874s-0.393-0.874-0.874-0.874z\"><\/path>\n<path d=\"M3.621 31.742c0.175 0.175 0.393 0.253 0.62 0.253s0.446-0.087 0.62-0.253l2.149-2.149c0.891 0.638 1.939 0.961 2.996 0.961 1.328 0 2.664-0.507 3.678-1.52v0c2.027-2.027 2.027-5.32 0-7.347s-5.32-2.027-7.347 0c-0.978 0.978-1.52 2.289-1.52 3.678 0 1.092 0.341 2.131 0.961 3.005l-2.14 2.14c-0.341 0.341-0.341 0.891 0 1.232zM7.561 22.919c0.673-0.673 1.555-1.005 2.437-1.005s1.765 0.332 2.437 1.005c1.345 1.345 1.345 3.538 0 4.875v0c-1.345 1.345-3.529 1.345-4.875 0s-1.345-3.529 0-4.875z\"><\/path>\n<\/svg>\n<\/span><\/div>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:20px\"><strong>Demand Gen Audits<\/strong><\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-d17ec735\"><div class=\"gb-container gb-container-d17ec735\">\n\n<div class=\"gb-headline gb-headline-5312e6bb u-icon-bg u-icon-bg-position-one\"><span class=\"gb-icon\"><svg viewBox=\"0 0 32 32\" height=\"32\" width=\"32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\">\n<title>Data_Migration<\/title>\n<path d=\"M8.441 11.846c1.879 0 3.404-1.526 3.404-3.404v-5.036c0-1.879-1.526-3.404-3.404-3.404h-5.036c-1.879 0-3.404 1.526-3.404 3.404v5.036c0 1.879 1.526 3.404 3.404 3.404h5.036zM1.765 8.441v-5.036c0-0.9 0.732-1.641 1.64-1.641h5.036c0.9 0 1.64 0.732 1.64 1.641v5.036c0 0.9-0.732 1.64-1.64 1.64h-5.036c-0.9 0-1.641-0.732-1.641-1.64z\"><\/path>\n<path d=\"M31.999 3.405c0-1.879-1.526-3.404-3.404-3.404h-10.081c-1.87 0-3.404 1.526-3.404 3.404v5.036c0 1.879 1.526 3.404 3.404 3.404h10.081c1.879 0 3.404-1.526 3.404-3.404v-5.036zM30.235 8.441c0 0.9-0.732 1.64-1.64 1.64h-10.081c-0.9 0-1.64-0.732-1.64-1.64v-5.036c0-0.9 0.732-1.641 1.64-1.641h10.081c0.9 0 1.64 0.732 1.64 1.641v5.036z\"><\/path>\n<path d=\"M31.999 23.559v-5.036c0-1.879-1.526-3.404-3.404-3.404h-5.036c-1.879 0-3.404 1.526-3.404 3.404v5.036c0 1.879 1.526 3.404 3.404 3.404h5.036c1.879 0 3.404-1.526 3.404-3.404zM30.235 23.559c0 0.9-0.732 1.64-1.64 1.64h-5.036c-0.9 0-1.64-0.732-1.64-1.64v-5.036c0-0.9 0.732-1.64 1.64-1.64h5.036c0.9 0 1.64 0.732 1.64 1.64v5.036z\"><\/path>\n<path d=\"M0.001 27.757c0 1.138 0.441 2.196 1.244 2.999s1.87 1.244 2.999 1.244h8.396c1.129 0 2.196-0.441 2.999-1.244s1.244-1.87 1.244-2.999v-7.682c0-1.129-0.441-2.196-1.244-2.999s-1.87-1.244-2.999-1.244h-8.396c-1.138 0-2.196 0.441-2.999 1.244s-1.244 1.87-1.244 2.999v7.673zM1.765 20.075c0-0.653 0.265-1.288 0.723-1.755 0.467-0.467 1.094-0.723 1.755-0.723h8.396c0.662 0 1.288 0.256 1.755 0.723 0.459 0.459 0.723 1.102 0.723 1.755v7.682c0 0.653-0.265 1.288-0.723 1.755-0.467 0.467-1.094 0.723-1.755 0.723h-8.396c-0.662 0-1.288-0.256-1.755-0.723-0.459-0.459-0.723-1.102-0.723-1.755v-7.682z\"><\/path>\n<path d=\"M7.215 25.861c-0.485 0-0.882 0.397-0.882 0.882s0.397 0.882 0.882 0.882h3.343c0.485 0 0.882-0.397 0.882-0.882s-0.397-0.882-0.882-0.882h-0.794v-4.974c0-0.485-0.397-0.882-0.882-0.882h-1.676c-0.485 0-0.882 0.397-0.882 0.882s0.397 0.882 0.882 0.882h0.794v4.092h-0.794z\"><\/path>\n<\/svg>\n<\/span><\/div>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:20px\"><strong>Data-Driven Campaign &amp; Performance Dashboards<\/strong><\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-1de658f4\"><div class=\"gb-container gb-container-1de658f4\">\n\n<div class=\"gb-headline gb-headline-82964099 u-icon-bg u-icon-bg-position-one\"><span class=\"gb-icon\"><svg viewBox=\"0 0 32 32\" height=\"32\" width=\"32\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" version=\"1.1\">\n<title>PANtelligence<\/title>\n<path d=\"M27.721 11.721c-2.363 0-4.279 1.916-4.279 4.279 0 0.846 0.251 1.628 0.679 2.288l-5.832 5.832c-0.66-0.419-1.442-0.679-2.288-0.679-2.363 0-4.279 1.916-4.279 4.279s1.916 4.279 4.279 4.279 4.279-1.916 4.279-4.279c0-0.846-0.251-1.628-0.679-2.288l5.832-5.832c0.66 0.419 1.442 0.679 2.288 0.679 2.363 0 4.279-1.916 4.279-4.279s-1.916-4.279-4.279-4.279zM16 30.139c-1.33 0-2.419-1.088-2.419-2.419s1.088-2.419 2.419-2.419c0.66 0 1.246 0.26 1.684 0.688 0 0 0 0.019 0.019 0.028s0.019 0 0.028 0.019c0.428 0.437 0.688 1.033 0.688 1.684 0 1.33-1.088 2.419-2.419 2.419zM27.721 18.419c-0.66 0-1.246-0.26-1.684-0.688 0 0 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4.279-4.279s-1.916-4.279-4.279-4.279zM4.279 30.139c-1.33 0-2.419-1.088-2.419-2.419s1.088-2.419 2.419-2.419c0.66 0 1.246 0.26 1.684 0.688 0 0 0 0.019 0.019 0.028s0.019 0.009 0.028 0.019c0.428 0.437 0.688 1.033 0.688 1.684 0 1.33-1.088 2.419-2.419 2.419zM16 18.419c-0.66 0-1.246-0.26-1.684-0.688 0 0 0-0.019-0.019-0.028s-0.019 0-0.028-0.019c-0.428-0.437-0.688-1.033-0.688-1.684 0-1.33 1.088-2.419 2.419-2.419 0.66 0 1.246 0.26 1.684 0.688 0 0 0 0.019 0.019 0.028s0.019 0 0.028 0.019c0.428 0.437 0.688 1.033 0.688 1.684 0 1.33-1.088 2.419-2.419 2.419zM27.721 6.698c-0.66 0-1.246-0.26-1.684-0.688 0 0 0-0.019-0.019-0.028s-0.019-0.009-0.028-0.019c-0.428-0.437-0.688-1.033-0.688-1.684 0-1.33 1.088-2.419 2.419-2.419s2.419 1.088 2.419 2.419-1.088 2.419-2.419 2.419z\"><\/path>\n<path d=\"M4.279 20.279c2.363 0 4.279-1.916 4.279-4.279 0-0.847-0.251-1.628-0.679-2.288l5.832-5.832c0.66 0.419 1.442 0.679 2.288 0.679 2.363 0 4.279-1.916 4.279-4.279s-1.916-4.279-4.279-4.279-4.279 1.916-4.279 4.279c0 0.846 0.251 1.628 0.679 2.288l-5.832 5.832c-0.66-0.419-1.442-0.679-2.288-0.679-2.363 0-4.279 1.916-4.279 4.279s1.916 4.279 4.279 4.279zM16 1.861c1.33 0 2.419 1.088 2.419 2.419s-1.088 2.419-2.419 2.419c-0.66 0-1.246-0.26-1.684-0.688 0 0 0-0.019-0.019-0.028s-0.019 0-0.028-0.019c-0.428-0.437-0.688-1.033-0.688-1.684 0-1.33 1.088-2.419 2.419-2.419zM4.279 13.581c0.66 0 1.246 0.26 1.684 0.688 0 0 0 0.019 0.019 0.028s0.019 0.009 0.028 0.019c0.428 0.437 0.688 1.033 0.688 1.684 0 1.33-1.088 2.419-2.419 2.419s-2.419-1.088-2.419-2.419 1.088-2.419 2.419-2.419z\"><\/path>\n<path d=\"M4.279 8.558c2.363 0 4.279-1.916 4.279-4.279s-1.916-4.279-4.279-4.279-4.279 1.916-4.279 4.279 1.916 4.279 4.279 4.279zM4.279 1.861c1.33 0 2.419 1.088 2.419 2.419s-1.088 2.419-2.419 2.419-2.419-1.088-2.419-2.419 1.088-2.419 2.419-2.419z\"><\/path>\n<\/svg>\n<\/span><\/div>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:20px\"><strong><strong>PANoptic Reporting<\/strong><\/strong><\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-9f876b00 alignfull\">\n<div class=\"gb-container gb-container-dd368a4c\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-a8b96231\">\n<div class=\"gb-grid-column gb-grid-column-41f06324\"><div class=\"gb-container gb-container-41f06324\">\n\n<figure class=\"wp-block-image size-full u-video-flourish\"><img loading=\"lazy\" decoding=\"async\" width=\"243\" height=\"250\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/flourish_two.svg\" alt=\"\" class=\"wp-image-21281\"\/><\/figure>\n\n\n\n<div class=\"wp-block-stackable-video-popup stk-block-video-popup stk-block stk-ba20b22\" data-video=\"https:\/\/www.youtube.com\/watch?v=Atlm8528Mkc\" data-block-id=\"ba20b22\"><div class=\"stk-block-video-popup__overlay stk-row stk-inner-blocks stk-block-content stk-hover-parent\" aria-label=\"Play Video\" tabindex=\"0\" role=\"button\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-center stk-block stk-cb86169\" data-block-id=\"cb86169\"><style>.stk-cb86169 .stk--svg-wrapper .stk--inner-svg svg:last-child{height:100px !important;width:100px !important;}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-cb86169\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-cb-86169-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-cb-86169-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg class=\"ugb-custom-icon\" width=\"32\" height=\"32\" viewBox=\"0 0 125 125\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\">\n<g id=\"Group 603\">\n<g id=\"Group 123\">\n<g id=\"Group 122\">\n<circle id=\"Ellipse 239\" opacity=\"0.95\" cx=\"62.3042\" cy=\"62.8301\" r=\"62\" fill=\"#EC5700\"><\/circle>\n<path id=\"Polygon 1\" d=\"M88.8042 60.232C90.8042 61.3867 90.8042 64.2735 88.8042 65.4282L51.3042 87.0788C49.3042 88.2335 46.8042 86.7901 46.8042 84.4807L46.8042 41.1794C46.8042 38.87 49.3042 37.4267 51.3042 38.5814L88.8042 60.232Z\" fill=\"white\"><\/path>\n<\/g>\n<\/g>\n<\/g>\n<\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-212e905\" data-block-id=\"212e905\"><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-22278\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/LaurenK_Still.png\" width=\"813\" height=\"576\" alt=\"Megan Kessler, Chief of Integrated Marketing and Strategy at PAN Communications, headshot\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/LaurenK_Still.png 813w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/LaurenK_Still-100x71.png 100w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/LaurenK_Still-768x544.png 768w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/LaurenK_Still-300x213.png 300w\" sizes=\"auto, (max-width: 813px) 100vw, 813px\" \/><\/span><\/figure><\/div>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-e516ccdf\"><div class=\"gb-container gb-container-e516ccdf\">\n\n<blockquote class=\"wp-block-quote u-fullwidth-quote is-style-full-width-quote has-maw-white-color has-text-color has-link-color wp-elements-b45128d0b7939c7c43096510577f6364 is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"u-fullwidth-quote has-color-grey-lightest-color has-text-color has-link-color wp-elements-bc8e2772bca729b6a676522e1c4ff02a\">We integrate data into every component of the PAN way, from strategy and planning through to ongoing optimization and measurement and analytics. We are arming our clients with the data that they need to drive optimal results.\u201d<\/p>\n<cite>Lauren Hill, Vice President and Head of Data &amp; Analytics at PAN<\/cite><\/blockquote>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-06acb606 o-standard-wrapper alignfull\">\n<div class=\"gb-container gb-container-adcb0cad\">\n<div class=\"gb-container gb-container-128dcaef\">\n<div class=\"gb-container gb-container-8dd5cc95\">\n<div class=\"gb-container gb-container-cd253401\">\n\n<figure class=\"gb-block-image gb-block-image-0ce76f94\"><img loading=\"lazy\" decoding=\"async\" width=\"454\" height=\"660\" class=\"gb-image gb-image-0ce76f94\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/ClimateTech_Data.jpg\" alt=\"\" title=\"ClimateTech_Data\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/ClimateTech_Data.jpg 454w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/ClimateTech_Data-100x145.jpg 100w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/ClimateTech_Data-206x300.jpg 206w\" sizes=\"auto, (max-width: 454px) 100vw, 454px\" \/><\/figure>\n\n<\/div>\n\n<div class=\"gb-container gb-container-08fa6c14\">\n<div class=\"gb-container gb-container-d0b8f57d u-image-cover \">\n\n<figure class=\"gb-block-image gb-block-image-7adfec16\"><img loading=\"lazy\" decoding=\"async\" width=\"606\" height=\"417\" class=\"gb-image gb-image-7adfec16\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/samson-ZGjbiukp_-A-unsplash-6.jpg\" alt=\"\" title=\"samson-ZGjbiukp_-A-unsplash 6\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/samson-ZGjbiukp_-A-unsplash-6.jpg 606w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/samson-ZGjbiukp_-A-unsplash-6-100x69.jpg 100w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/samson-ZGjbiukp_-A-unsplash-6-300x206.jpg 300w\" sizes=\"auto, (max-width: 606px) 100vw, 606px\" \/><\/figure>\n\n<\/div>\n\n<div class=\"gb-container gb-container-6c0ed08d u-image-cover\">\n\n<div class=\"wp-block-stackable-video-popup stk-block-video-popup stk-block stk-c3ca84b u-play-icon\" data-video=\"https:\/\/www.youtube.com\/watch?v=omW0fDlo8to&amp;list=PLGjJs32dVaUFNxvELh3DuOPO6HrSoMl50&amp;index=14\" data-block-id=\"c3ca84b\"><style>.stk-c3ca84b {border-top-left-radius:15px !important;border-top-right-radius:15px !important;border-bottom-right-radius:15px !important;border-bottom-left-radius:15px !important;overflow:hidden !important;margin-bottom:0px !important;}<\/style><div class=\"stk-block-video-popup__overlay stk-row stk-inner-blocks stk-block-content stk-hover-parent\" aria-label=\"Play Video\" tabindex=\"0\" role=\"button\">\n<div class=\"wp-block-stackable-icon stk-block-icon has-text-align-center stk-block stk-1fd854c\" data-block-id=\"1fd854c\"><style>.stk-1fd854c .stk--svg-wrapper .stk--inner-svg svg:last-child{height:61px !important;width:61px !important;opacity:1 !important;}.stk-1fd854c .stk--svg-wrapper .stk--inner-svg svg:last-child, .stk-1fd854c .stk--svg-wrapper .stk--inner-svg svg:last-child :is(g, path, rect, polygon, ellipse){fill:#ffffff !important;}@media screen and (max-width: 767px){.stk-1fd854c .stk--svg-wrapper .stk--inner-svg svg:last-child{height:40px !important;width:40px !important;}}<\/style><span class=\"stk--svg-wrapper\"><div class=\"stk--inner-svg\"><svg style=\"height:0;width:0\"><defs><linearGradient id=\"linear-gradient-1fd854c\" x1=\"0\" x2=\"100%\" y1=\"0\" y2=\"0\"><stop offset=\"0%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-1-fd-854-c-color-1)\"><\/stop><stop offset=\"100%\" style=\"stop-opacity:1;stop-color:var(--linear-gradient-1-fd-854-c-color-2)\"><\/stop><\/linearGradient><\/defs><\/svg><svg class=\"ugb-custom-icon\" width=\"32\" height=\"32\" viewBox=\"0 0 91 91\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\">\n<circle opacity=\"0.95\" cx=\"45.6421\" cy=\"45.9785\" r=\"45\" fill=\"#EC5700\"><\/circle>\n<path d=\"M63.6422 43.3804C65.6422 44.5351 65.6422 47.4219 63.6422 48.5766L38.8922 62.866C36.8922 64.0207 34.3922 62.5773 34.3922 60.2679L34.3922 31.6891C34.3922 29.3797 36.8922 27.9363 38.8922 29.091L63.6422 43.3804Z\" fill=\"white\"><\/path>\n<\/svg><\/div><\/span><\/div>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-cca8b51\" data-block-id=\"cca8b51\"><style>.stk-cca8b51 {margin-bottom:0px !important;}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-21249\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/samson-ZGjbiukp_-A-unsplash-8.png\" width=\"606\" height=\"417\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/samson-ZGjbiukp_-A-unsplash-8.png 606w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/samson-ZGjbiukp_-A-unsplash-8-100x69.png 100w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/samson-ZGjbiukp_-A-unsplash-8-300x206.png 300w\" sizes=\"auto, (max-width: 606px) 100vw, 606px\" \/><\/span><\/figure><\/div>\n<\/div><\/div>\n\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-303cb45c\">\n\n<figure class=\"gb-block-image gb-block-image-5eeb504b\"><img loading=\"lazy\" decoding=\"async\" width=\"943\" height=\"661\" class=\"gb-image gb-image-5eeb504b\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/athenahealth_infographic.png\" alt=\"\" title=\"athenahealth_infographic\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/athenahealth_infographic.png 943w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/athenahealth_infographic-100x70.png 100w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/athenahealth_infographic-768x538.png 768w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/athenahealth_infographic-300x210.png 300w\" sizes=\"auto, (max-width: 943px) 100vw, 943px\" \/><\/figure>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-b468713b o-standard-wrapper alignfull\">\n<div class=\"gb-container gb-container-baa0ce5c\">\n<div class=\"gb-container gb-container-8c8cb429\">\n\n<h3 class=\"gb-headline gb-headline-52e7067b gb-headline-text\">Success stories, insights, and resources: Data &amp; Analytics<\/h3>\n\n\n\n<p>Dive into our client success stories, insight reports, and topical blog posts to see how we think, work, and create.<\/p>\n\n\n\n<a class=\"gb-button gb-button-73bbaca1 gb-button-text gb-button-orange-button\" href=\"https:\/\/www.pancommunications.com\/insights\/\">View More<\/a>\n\n<\/div>\n\n<div class=\"gb-container gb-container-4e182902\">\n\r\n \r\n<div id=\"c-swiper-block_9be655695b85d73fbcb81bbe9ec3a183\" class=\"c-swiper-posts \">\r\n\r\n<div class=\"swiper post-swiper\">\r\n      <div class=\"swiper-wrapper\">\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n      <div class=\"swiper-slide c-swiper-slide-post \">\r\n        <div class=\"swiper-slide-inner slide-type-insight\">\r\n          <div class=\"c-post-slider-image\">\r\n          <div class=\"c-swiper-cat swiper-cat-insight\"><span>Blog<\/span><\/div>\r\n            <img decoding=\"async\" class=\"swiper-slide-bg-image swiper-slide-bg-image-c61b swiper-carousel-animate-opacity\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/07\/nasa-Q1p7bh3SHj8-unsplash-1024x681.jpg\"\/>\r\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1200 211.2\" preserveAspectRatio=\"none\"><path d=\"M600 188.4C321.1 188.4 84.3 109.5 0 0v211.2h1200V0c-84.3 109.5-321.1 188.4-600 188.4z\"><\/path><\/svg>\r\n          <\/div>\r\n          <div class=\"swiper-slide-content swiper-carousel-animate-opacity swiper-slide-content-64d1\">\r\n            <div class=\"swiper-slide-text\">\r\n              <span class=\"c-slide-industry\">Integrated Marketing<\/span> \r\n              <p>Leveraging Data Strategically: A Q&amp;A with Lauren Hill, PAN VP, Head of Data &amp;&#8230;<\/p>\r\n              <a class=\"u-more-link\" href=\"https:\/\/www.pancommunications.com\/insights\/leveraging-data-strategically-with-pan-vp-of-integrated-marketing-analytics\/\">Read More<\/a>\r\n\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n    \r\n      <div class=\"swiper-slide c-swiper-slide-post \">\r\n        <div class=\"swiper-slide-inner slide-type-insight\">\r\n          <div class=\"c-post-slider-image\">\r\n          <div class=\"c-swiper-cat swiper-cat-insight\"><span>Blog<\/span><\/div>\r\n            <img decoding=\"async\" class=\"swiper-slide-bg-image swiper-slide-bg-image-c61b swiper-carousel-animate-opacity\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/how-to-use-ga4-scaled-1-1024x647.jpg\"\/>\r\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1200 211.2\" preserveAspectRatio=\"none\"><path d=\"M600 188.4C321.1 188.4 84.3 109.5 0 0v211.2h1200V0c-84.3 109.5-321.1 188.4-600 188.4z\"><\/path><\/svg>\r\n          <\/div>\r\n          <div class=\"swiper-slide-content swiper-carousel-animate-opacity swiper-slide-content-64d1\">\r\n            <div class=\"swiper-slide-text\">\r\n              <span class=\"c-slide-industry\">Integrated Marketing<\/span> \r\n              <p>Navigating GA4 in 2024: A B2B Marketer&#8217;s Guide to Metrics and Reporting<\/p>\r\n              <a class=\"u-more-link\" href=\"https:\/\/www.pancommunications.com\/insights\/how-to-use-ga4\/\">Read More<\/a>\r\n\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n    \r\n      <div class=\"swiper-slide c-swiper-slide-post \">\r\n        <div class=\"swiper-slide-inner slide-type-insight\">\r\n          <div class=\"c-post-slider-image\">\r\n          <div class=\"c-swiper-cat swiper-cat-insight\"><span>Blog<\/span><\/div>\r\n            <img decoding=\"async\" class=\"swiper-slide-bg-image swiper-slide-bg-image-c61b swiper-carousel-animate-opacity\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/08\/Cover-1024x748.jpg\"\/>\r\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1200 211.2\" preserveAspectRatio=\"none\"><path d=\"M600 188.4C321.1 188.4 84.3 109.5 0 0v211.2h1200V0c-84.3 109.5-321.1 188.4-600 188.4z\"><\/path><\/svg>\r\n          <\/div>\r\n          <div class=\"swiper-slide-content swiper-carousel-animate-opacity 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src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/05\/Header-1024x889.png\"\/>\r\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1200 211.2\" preserveAspectRatio=\"none\"><path d=\"M600 188.4C321.1 188.4 84.3 109.5 0 0v211.2h1200V0c-84.3 109.5-321.1 188.4-600 188.4z\"><\/path><\/svg>\r\n          <\/div>\r\n          <div class=\"swiper-slide-content swiper-carousel-animate-opacity swiper-slide-content-64d1\">\r\n            <div class=\"swiper-slide-text\">\r\n              <span class=\"c-slide-industry\">Public Relations<\/span> \r\n              <p>Top 12 Integrated Marketing &amp; PR Metrics<\/p>\r\n              <a class=\"u-more-link\" href=\"https:\/\/www.pancommunications.com\/insights\/top-12-integrated-marketing-pr-metrics\/\">Read More<\/a>\r\n\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n    \r\n      <div class=\"swiper-slide c-swiper-slide-post \">\r\n        <div 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class=\"u-more-link\" href=\"https:\/\/www.pancommunications.com\/insights\/content-marketing-metrics-that-matter\/\">Read More<\/a>\r\n\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n    \r\n      <div class=\"swiper-slide c-swiper-slide-post \">\r\n        <div class=\"swiper-slide-inner slide-type-insight\">\r\n          <div class=\"c-post-slider-image\">\r\n          <div class=\"c-swiper-cat swiper-cat-insight\"><span>Press Release<\/span><\/div>\r\n            <img decoding=\"async\" class=\"swiper-slide-bg-image swiper-slide-bg-image-c61b swiper-carousel-animate-opacity\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/data-driven-agency-of-the-year-1-1024x654.jpg\"\/>\r\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1200 211.2\" preserveAspectRatio=\"none\"><path d=\"M600 188.4C321.1 188.4 84.3 109.5 0 0v211.2h1200V0c-84.3 109.5-321.1 188.4-600 188.4z\"><\/path><\/svg>\r\n          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src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2019\/12\/Data-Driven-Marketing-and-PR.png\"\/>\r\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1200 211.2\" preserveAspectRatio=\"none\"><path d=\"M600 188.4C321.1 188.4 84.3 109.5 0 0v211.2h1200V0c-84.3 109.5-321.1 188.4-600 188.4z\"><\/path><\/svg>\r\n          <\/div>\r\n          <div class=\"swiper-slide-content swiper-carousel-animate-opacity swiper-slide-content-64d1\">\r\n            <div class=\"swiper-slide-text\">\r\n              <span class=\"c-slide-industry\">Integrated Marketing<\/span> \r\n              <p>Why Being a DiVA with Your Marketing Strategy Can Help You Punch Through the Noise<\/p>\r\n              <a class=\"u-more-link\" href=\"https:\/\/www.pancommunications.com\/insights\/why-being-a-diva-with-your-marketing-strategy-can-help-you-punch-through-the-noise\/\">Read More<\/a>\r\n\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n    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