{"id":21260,"date":"2024-04-05T22:51:28","date_gmt":"2024-04-06T03:51:28","guid":{"rendered":"https:\/\/pancom.wpenginepowered.com\/?page_id=21260"},"modified":"2024-09-23T10:53:39","modified_gmt":"2024-09-23T15:53:39","slug":"gpa","status":"publish","type":"page","link":"https:\/\/www.pancommunications.com\/gpa\/","title":{"rendered":"GPA"},"content":{"rendered":" \r\n\r\n\r\n \r\n<div style=\"background-image: url('https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/gpa_banner.png');\" id=\"c-bannerfive-block_e91eeb300595d1d81a149a295b45c25b\" class=\"alignfull c-white-bottom c-bannerfive  \">\r\n    <div class=\"o-wrapper-wide\">\r\n        <div class=\"c-bannertwo__inner\">\r\n            <div class=\"c-bannertwo__content\">\r\n                <h1 class=\"c-bannertwo__title\">Growth Phase Assessment<\/h1>\r\n                <p class=\"c-bannertwo__text\">Your next step towards growth.<\/p>            <\/div>\r\n            <div class=\"c-bannertwo__img\">\r\n            <svg width=\"386\" height=\"386\" viewBox=\"0 0 386 386\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n<circle cx=\"193.014\" cy=\"192.929\" r=\"189.741\" stroke=\"#FF9F00\" stroke-width=\"5\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-dasharray=\"14 14\"\/>\r\n<circle cx=\"101.162\" cy=\"27.4258\" r=\"11.5\" fill=\"#EC5700\"\/>\r\n<\/svg>\r\n\r\n                <div class=\"c-bannertwo__img_inner\">\r\n                  \r\n                    <img loading=\"lazy\" decoding=\"async\" width=\"677\" height=\"675\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/09\/GPA_Logo_BlueCircle.png\" class=\"attachment-crop-square size-crop-square\" alt=\"PAN&#039;s Growth Phase Assessment\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/09\/GPA_Logo_BlueCircle.png 677w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/09\/GPA_Logo_BlueCircle-300x300.png 300w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/09\/GPA_Logo_BlueCircle-150x150.png 150w\" sizes=\"auto, (max-width: 677px) 100vw, 677px\" \/>                <\/div>\r\n        <\/div>\r\n        <\/div>\r\n    <\/div>\r\n\r\n<\/div>\r\n\n\n<div class=\"gb-container gb-container-f32ad9bc o-standard-wrapper alignfull\">\n<div class=\"gb-container gb-container-d7a3522c\">\n\n<h2 class=\"gb-headline gb-headline-997bdfa1 gb-headline-text\">Find Your Phase<\/h2>\n\n\n\n<p>Regardless of size or industry or what product or service is sold, every brand has growth in mind. Growth may not be constant, and when it is happening, it\u2019s not always at the same pace or with the same next step in mind. The&nbsp;PAN Growth Phase Assessment&nbsp;helps determine which pace you\u2019re moving at now, and how strategic integrated marketing and PR capabilities can help you reach your next milestone.<\/p>\n\n\n<div class=\"gb-container gb-container-3d83c940\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-a6c00576\">\n<div class=\"gb-grid-column gb-grid-column-be77e066\"><div class=\"gb-container gb-container-be77e066\">\n\n<h4 class=\"gb-headline gb-headline-c6a880f9 gb-headline-text\">Momentum Phase<\/h4>\n\n\n\n<p>You&#8217;re moving into a new phase of organic growth. Driving increased revenue will require tight alignment between sales and marketing teams to ensure prospects are engaged at each stage of their journey and converting into customers.&nbsp;<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-8c9df38a\"><div class=\"gb-container gb-container-8c9df38a\">\n\n<h4 class=\"gb-headline gb-headline-c04c8f84 gb-headline-text\">Accelerator Phase<\/h4>\n\n\n\n<p>You&#8217;re ready to expedite brand growth and shift into the next phase of business progress. The priority to driving brand equity to help with your next round of funding. To get there, you&#8217;ll need airtight messaging and purpose.&nbsp;<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-c4d9c5e9\"><div class=\"gb-container gb-container-c4d9c5e9\">\n\n<h4 class=\"gb-headline gb-headline-2baa0e37 gb-headline-text\">Transformation Phase<\/h4>\n\n\n\n<p>It&#8217;s time for your brand to become the next version of itself. Performing on a bigger stage means rock solid plans for a high-visibility or global presence, and an effective multi-tiered communications strategy.<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-2163cf08 o-whitetop alignfull\" id=\"is-quiz-wrapper\">\n<div class=\"gb-container gb-container-8dfc5066\">\n<div class=\"gb-container gb-container-95a0ea43\">\n \r\n\r\n \r\n<div id=\"c-quiz-block_4e16e4fdc3db86f08673ef471db08cbb\" class=\"alignfull c-quiz  \">\r\n\r\n\r\n\r\n            <div class=\"col-lg-6 nxt-column-right px-lg-7 py-7 d-flex align-items-center u-relative\">\r\n                \r\n                <div class=\"quiz-screen text-center active text-align-center cms\" data-quiz-screen=\"start\">\r\n                    <div class=\"c-quiz-intro\">\r\n\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t<h2>Think you know which phase? Click to get started!<\/h2>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t<\/div>\r\n                    <div class=\"row justify-content-center mt-4\">\r\n                        <div class=\"quiz-btn-wrap col-6 col-lg-4 px-2\">\r\n                            <input type=\"radio\" id=\"quiz-results-start\" \/>\r\n\t\t\t\t\t\t\t                            <label for=\"quiz-results-start\" data-quiz-screen-to=\"1\">Get Started<\/label>\r\n\t\t\t\t\t\t\t                        <\/div>\r\n                    <\/div>\r\n                <\/div>\r\n                                        <div class=\"quiz-screen text-center\" data-quiz-screen=\"1\">\r\n                            <div class=\"c-quiz-question-bar\">\r\n                                <h6 class=\"mb-2\">1\/10<\/h6>\r\n                                <h3>What is the biggest challenge facing your team?<\/h3>\r\n                            <\/div>\r\n                            <div class=\"mt-4 c-quiz-question-wrap\">\r\n                                                                        <div class=\"quiz-btn-wrap col-6 col-lg-4 px-2 mb-3\">\r\n                                            <input type=\"radio\" name=\"quiz-results-1\" id=\"quiz-results-1-0\" data-quiz-btn data-quiz-bucket-1=\"0\" data-quiz-bucket-2=\"0\" data-quiz-bucket-3=\"0\" \/>\r\n                                            <label for=\"quiz-results-1-0\" data-quiz-screen-to=\"2\">Alignment with and balance between internal team efforts<\/label>\r\n                                        <\/div>\r\n                                                                            <div class=\"quiz-btn-wrap col-6 col-lg-4 px-2 mb-3\">\r\n                                            <input type=\"radio\" name=\"quiz-results-1\" id=\"quiz-results-1-1\" data-quiz-btn data-quiz-bucket-1=\"0\" data-quiz-bucket-2=\"0\" data-quiz-bucket-3=\"0\" \/>\r\n                                            <label for=\"quiz-results-1-1\" data-quiz-screen-to=\"2\">Resources or bandwidth to execute campaigns<\/label>\r\n                                        <\/div>\r\n                                                                            <div class=\"quiz-btn-wrap col-6 col-lg-4 px-2 mb-3\">\r\n                                            <input type=\"radio\" name=\"quiz-results-1\" id=\"quiz-results-1-2\" data-quiz-btn data-quiz-bucket-1=\"0\" data-quiz-bucket-2=\"0\" data-quiz-bucket-3=\"0\" \/>\r\n                                            <label for=\"quiz-results-1-2\" data-quiz-screen-to=\"2\">Data\u2013driven insights to guide strategy adjustments<\/label>\r\n                                        <\/div>\r\n                                                                            <div class=\"quiz-btn-wrap col-6 col-lg-4 px-2 mb-3\">\r\n                                            <input type=\"radio\" name=\"quiz-results-1\" id=\"quiz-results-1-3\" data-quiz-btn data-quiz-bucket-1=\"0\" data-quiz-bucket-2=\"0\" data-quiz-bucket-3=\"0\" \/>\r\n                                            <label for=\"quiz-results-1-3\" data-quiz-screen-to=\"2\">Team changes and knowledge gaps<\/label>\r\n                                        <\/div>\r\n                                                                     <a class=\"c-prev-link\" href=\"#\" data-quiz-previous>&larr; Previous Question<\/a> \r\n                            <\/div>\r\n                                                    <\/div>\r\n                                            <div class=\"quiz-screen text-center\" data-quiz-screen=\"2\">\r\n                            <div class=\"c-quiz-question-bar\">\r\n                                <h6 class=\"mb-2\">2\/10<\/h6>\r\n                                <h3>How much of your marketing and comms work is handled externally?<\/h3>\r\n                            <\/div>\r\n                            <div class=\"mt-4 c-quiz-question-wrap\">\r\n                                                                        <div class=\"quiz-btn-wrap col-6 col-lg-4 px-2 mb-3\">\r\n                                            <input type=\"radio\" name=\"quiz-results-2\" id=\"quiz-results-2-0\" data-quiz-btn data-quiz-bucket-1=\"0\" data-quiz-bucket-2=\"0\" data-quiz-bucket-3=\"0\" \/>\r\n                                            <label for=\"quiz-results-2-0\" data-quiz-screen-to=\"3\">Less than 25%<\/label>\r\n                                        <\/div>\r\n                                                                            <div class=\"quiz-btn-wrap col-6 col-lg-4 px-2 mb-3\">\r\n                                            <input type=\"radio\" name=\"quiz-results-2\" id=\"quiz-results-2-1\" data-quiz-btn data-quiz-bucket-1=\"0\" data-quiz-bucket-2=\"0\" data-quiz-bucket-3=\"0\" \/>\r\n                                            <label for=\"quiz-results-2-1\" data-quiz-screen-to=\"3\">26% to 50%<\/label>\r\n                                        <\/div>\r\n                                                                            <div class=\"quiz-btn-wrap col-6 col-lg-4 px-2 mb-3\">\r\n                                            <input type=\"radio\" name=\"quiz-results-2\" id=\"quiz-results-2-2\" data-quiz-btn data-quiz-bucket-1=\"0\" data-quiz-bucket-2=\"0\" data-quiz-bucket-3=\"0\" \/>\r\n                                            <label for=\"quiz-results-2-2\" data-quiz-screen-to=\"3\">51% to 75%<\/label>\r\n                                        <\/div>\r\n                                                                            <div class=\"quiz-btn-wrap col-6 col-lg-4 px-2 mb-3\">\r\n                                            <input type=\"radio\" name=\"quiz-results-2\" id=\"quiz-results-2-3\" data-quiz-btn data-quiz-bucket-1=\"0\" data-quiz-bucket-2=\"0\" data-quiz-bucket-3=\"0\" \/>\r\n                                            <label for=\"quiz-results-2-3\" data-quiz-screen-to=\"3\">More than 75%<\/label>\r\n                                        <\/div>\r\n                                                                     <a class=\"c-prev-link\" href=\"#\" data-quiz-previous>&larr; Previous Question<\/a> \r\n                            <\/div>\r\n                                                    <\/div>\r\n                                            <div class=\"quiz-screen text-center\" data-quiz-screen=\"3\">\r\n                            <div class=\"c-quiz-question-bar\">\r\n                                <h6 class=\"mb-2\">3\/10<\/h6>\r\n                                <h3>Which of the following best describes your growth goals for the year?<\/h3>\r\n                            <\/div>\r\n                            <div class=\"mt-4 c-quiz-question-wrap\">\r\n                                                                        <div class=\"quiz-btn-wrap col-6 col-lg-4 px-2 mb-3\">\r\n                                            <input type=\"radio\" name=\"quiz-results-3\" id=\"quiz-results-3-0\" data-quiz-btn data-quiz-bucket-1=\"5\" data-quiz-bucket-2=\"0\" data-quiz-bucket-3=\"0\" \/>\r\n                                            <label for=\"quiz-results-3-0\" data-quiz-screen-to=\"4\">Drive increased revenue via a full-funnel approach<\/label>\r\n                                        <\/div>\r\n                                                                            <div class=\"quiz-btn-wrap col-6 col-lg-4 px-2 mb-3\">\r\n                                            <input type=\"radio\" name=\"quiz-results-3\" id=\"quiz-results-3-1\" data-quiz-btn data-quiz-bucket-1=\"0\" data-quiz-bucket-2=\"5\" data-quiz-bucket-3=\"0\" \/>\r\n                                            <label for=\"quiz-results-3-1\" data-quiz-screen-to=\"4\">Secure a new round of financing<\/label>\r\n                                        <\/div>\r\n                                                                            <div class=\"quiz-btn-wrap col-6 col-lg-4 px-2 mb-3\">\r\n                                            <input type=\"radio\" name=\"quiz-results-3\" id=\"quiz-results-3-2\" data-quiz-btn data-quiz-bucket-1=\"0\" data-quiz-bucket-2=\"0\" data-quiz-bucket-3=\"5\" \/>\r\n                                            <label for=\"quiz-results-3-2\" data-quiz-screen-to=\"4\">Significant liquidity event such as IPO, merger or acquisition<\/label>\r\n                                        <\/div>\r\n                                                                     <a class=\"c-prev-link\" href=\"#\" data-quiz-previous>&larr; Previous Question<\/a> \r\n                            <\/div>\r\n                                                    <\/div>\r\n                                            <div class=\"quiz-screen text-center\" data-quiz-screen=\"4\">\r\n                            <div class=\"c-quiz-question-bar\">\r\n                                <h6 class=\"mb-2\">4\/10<\/h6>\r\n                                <h3>How robust is your marketing data measurement and analysis?<\/h3>\r\n                            <\/div>\r\n                            <div class=\"mt-4 c-quiz-question-wrap\">\r\n                                                                        <div class=\"quiz-btn-wrap col-6 col-lg-4 px-2 mb-3\">\r\n                                            <input type=\"radio\" name=\"quiz-results-4\" id=\"quiz-results-4-0\" data-quiz-btn data-quiz-bucket-1=\"0\" data-quiz-bucket-2=\"0\" data-quiz-bucket-3=\"0\" \/>\r\n                                            <label for=\"quiz-results-4-0\" data-quiz-screen-to=\"5\">Very thorough and accurate<\/label>\r\n                                        <\/div>\r\n                                                                            <div class=\"quiz-btn-wrap col-6 col-lg-4 px-2 mb-3\">\r\n                                            <input type=\"radio\" name=\"quiz-results-4\" id=\"quiz-results-4-1\" data-quiz-btn data-quiz-bucket-1=\"0\" data-quiz-bucket-2=\"0\" data-quiz-bucket-3=\"0\" \/>\r\n                                            <label for=\"quiz-results-4-1\" data-quiz-screen-to=\"5\">Good but not great<\/label>\r\n                                        <\/div>\r\n                                                                            <div class=\"quiz-btn-wrap col-6 col-lg-4 px-2 mb-3\">\r\n                                            <input type=\"radio\" name=\"quiz-results-4\" id=\"quiz-results-4-2\" data-quiz-btn data-quiz-bucket-1=\"0\" data-quiz-bucket-2=\"0\" data-quiz-bucket-3=\"0\" \/>\r\n                                            <label for=\"quiz-results-4-2\" data-quiz-screen-to=\"5\">Useful but with some gaps<\/label>\r\n                                        <\/div>\r\n                                                                            <div class=\"quiz-btn-wrap col-6 col-lg-4 px-2 mb-3\">\r\n                                            <input type=\"radio\" name=\"quiz-results-4\" id=\"quiz-results-4-3\" data-quiz-btn data-quiz-bucket-1=\"0\" data-quiz-bucket-2=\"0\" data-quiz-bucket-3=\"0\" \/>\r\n                                            <label for=\"quiz-results-4-3\" data-quiz-screen-to=\"5\">Lacking and needs improvement<\/label>\r\n                                        <\/div>\r\n                                                                     <a class=\"c-prev-link\" href=\"#\" data-quiz-previous>&larr; Previous Question<\/a> \r\n                            <\/div>\r\n                                                    <\/div>\r\n                                            <div class=\"quiz-screen text-center\" data-quiz-screen=\"5\">\r\n                            <div class=\"c-quiz-question-bar\">\r\n                                <h6 class=\"mb-2\">5\/10<\/h6>\r\n                                <h3>Which of the following specialist skills are you missing most on your current team?<\/h3>\r\n                            <\/div>\r\n                            <div class=\"mt-4 c-quiz-question-wrap\">\r\n                                                                        <div class=\"quiz-btn-wrap col-6 col-lg-4 px-2 mb-3\">\r\n                                            <input type=\"radio\" name=\"quiz-results-5\" id=\"quiz-results-5-0\" data-quiz-btn data-quiz-bucket-1=\"0\" data-quiz-bucket-2=\"0\" data-quiz-bucket-3=\"0\" \/>\r\n                                            <label for=\"quiz-results-5-0\" data-quiz-screen-to=\"6\">Content marketing<\/label>\r\n                                        <\/div>\r\n                                                                            <div class=\"quiz-btn-wrap col-6 col-lg-4 px-2 mb-3\">\r\n                                            <input type=\"radio\" name=\"quiz-results-5\" id=\"quiz-results-5-1\" data-quiz-btn data-quiz-bucket-1=\"0\" data-quiz-bucket-2=\"0\" data-quiz-bucket-3=\"0\" \/>\r\n                                            <label for=\"quiz-results-5-1\" data-quiz-screen-to=\"6\">Media relations<\/label>\r\n                                        <\/div>\r\n                                                                            <div class=\"quiz-btn-wrap col-6 col-lg-4 px-2 mb-3\">\r\n                                            <input type=\"radio\" name=\"quiz-results-5\" id=\"quiz-results-5-2\" data-quiz-btn data-quiz-bucket-1=\"0\" data-quiz-bucket-2=\"0\" data-quiz-bucket-3=\"0\" \/>\r\n                                            <label for=\"quiz-results-5-2\" data-quiz-screen-to=\"6\">Data and analytics<\/label>\r\n                                        <\/div>\r\n                                                                            <div class=\"quiz-btn-wrap col-6 col-lg-4 px-2 mb-3\">\r\n                                            <input type=\"radio\" name=\"quiz-results-5\" id=\"quiz-results-5-3\" data-quiz-btn data-quiz-bucket-1=\"0\" data-quiz-bucket-2=\"0\" data-quiz-bucket-3=\"0\" \/>\r\n                                            <label for=\"quiz-results-5-3\" data-quiz-screen-to=\"6\">Integrated marketing<\/label>\r\n                                        <\/div>\r\n                                                                            <div class=\"quiz-btn-wrap col-6 col-lg-4 px-2 mb-3\">\r\n                                            <input type=\"radio\" name=\"quiz-results-5\" id=\"quiz-results-5-4\" data-quiz-btn data-quiz-bucket-1=\"0\" data-quiz-bucket-2=\"0\" data-quiz-bucket-3=\"0\" \/>\r\n                                            <label for=\"quiz-results-5-4\" data-quiz-screen-to=\"6\">Social media<\/label>\r\n                                        <\/div>\r\n                                                                     <a class=\"c-prev-link\" href=\"#\" data-quiz-previous>&larr; Previous Question<\/a> \r\n                            <\/div>\r\n                                                    <\/div>\r\n                                            <div class=\"quiz-screen text-center\" data-quiz-screen=\"6\">\r\n                            <div class=\"c-quiz-question-bar\">\r\n                                <h6 class=\"mb-2\">6\/10<\/h6>\r\n                                <h3>How often do you reevaluate brand messaging and positioning?<\/h3>\r\n                            <\/div>\r\n                            <div class=\"mt-4 c-quiz-question-wrap\">\r\n                                                                        <div class=\"quiz-btn-wrap col-6 col-lg-4 px-2 mb-3\">\r\n                                            <input type=\"radio\" name=\"quiz-results-6\" id=\"quiz-results-6-0\" data-quiz-btn data-quiz-bucket-1=\"0\" data-quiz-bucket-2=\"0\" data-quiz-bucket-3=\"0\" \/>\r\n                                            <label for=\"quiz-results-6-0\" data-quiz-screen-to=\"7\">Constantly as we encounter new conversations<\/label>\r\n                                        <\/div>\r\n                                                                            <div class=\"quiz-btn-wrap col-6 col-lg-4 px-2 mb-3\">\r\n                                            <input type=\"radio\" name=\"quiz-results-6\" id=\"quiz-results-6-1\" data-quiz-btn data-quiz-bucket-1=\"0\" data-quiz-bucket-2=\"0\" data-quiz-bucket-3=\"0\" \/>\r\n                                            <label for=\"quiz-results-6-1\" data-quiz-screen-to=\"7\">At least once per quarter<\/label>\r\n                                        <\/div>\r\n                                                                            <div class=\"quiz-btn-wrap col-6 col-lg-4 px-2 mb-3\">\r\n                                            <input type=\"radio\" name=\"quiz-results-6\" id=\"quiz-results-6-2\" data-quiz-btn data-quiz-bucket-1=\"0\" data-quiz-bucket-2=\"0\" data-quiz-bucket-3=\"0\" \/>\r\n                                            <label for=\"quiz-results-6-2\" data-quiz-screen-to=\"7\">At least once per year<\/label>\r\n                                        <\/div>\r\n                                                                            <div class=\"quiz-btn-wrap col-6 col-lg-4 px-2 mb-3\">\r\n                                            <input type=\"radio\" name=\"quiz-results-6\" id=\"quiz-results-6-3\" data-quiz-btn data-quiz-bucket-1=\"0\" data-quiz-bucket-2=\"0\" data-quiz-bucket-3=\"0\" \/>\r\n                                            <label for=\"quiz-results-6-3\" data-quiz-screen-to=\"7\">We don\u2019t regularly reevaluate messaging and positioning<\/label>\r\n                                        <\/div>\r\n                                                                     <a class=\"c-prev-link\" href=\"#\" data-quiz-previous>&larr; Previous Question<\/a> \r\n                            <\/div>\r\n                                                    <\/div>\r\n                                            <div class=\"quiz-screen text-center\" data-quiz-screen=\"7\">\r\n                            <div class=\"c-quiz-question-bar\">\r\n                                <h6 class=\"mb-2\">7\/10<\/h6>\r\n                                <h3>How many channels are you utilizing across your marketing and communications ecosystem?<\/h3>\r\n                            <\/div>\r\n                            <div class=\"mt-4 c-quiz-question-wrap\">\r\n                                                                        <div class=\"quiz-btn-wrap col-6 col-lg-4 px-2 mb-3\">\r\n                                            <input type=\"radio\" name=\"quiz-results-7\" id=\"quiz-results-7-0\" data-quiz-btn data-quiz-bucket-1=\"0\" data-quiz-bucket-2=\"0\" data-quiz-bucket-3=\"0\" \/>\r\n                                            <label for=\"quiz-results-7-0\" data-quiz-screen-to=\"8\">1-2<\/label>\r\n                                        <\/div>\r\n                                                                            <div class=\"quiz-btn-wrap col-6 col-lg-4 px-2 mb-3\">\r\n                                            <input type=\"radio\" name=\"quiz-results-7\" id=\"quiz-results-7-1\" data-quiz-btn data-quiz-bucket-1=\"0\" data-quiz-bucket-2=\"0\" data-quiz-bucket-3=\"0\" \/>\r\n                                            <label for=\"quiz-results-7-1\" data-quiz-screen-to=\"8\">3-4<\/label>\r\n                                        <\/div>\r\n                                                                            <div class=\"quiz-btn-wrap col-6 col-lg-4 px-2 mb-3\">\r\n                                            <input type=\"radio\" name=\"quiz-results-7\" id=\"quiz-results-7-2\" data-quiz-btn data-quiz-bucket-1=\"0\" data-quiz-bucket-2=\"0\" data-quiz-bucket-3=\"0\" \/>\r\n                                            <label for=\"quiz-results-7-2\" data-quiz-screen-to=\"8\">5-6<\/label>\r\n                                        <\/div>\r\n                                                                            <div class=\"quiz-btn-wrap col-6 col-lg-4 px-2 mb-3\">\r\n                                            <input type=\"radio\" name=\"quiz-results-7\" id=\"quiz-results-7-3\" data-quiz-btn data-quiz-bucket-1=\"0\" data-quiz-bucket-2=\"0\" data-quiz-bucket-3=\"0\" \/>\r\n                                            <label for=\"quiz-results-7-3\" data-quiz-screen-to=\"8\">7+<\/label>\r\n                                        <\/div>\r\n                                                                     <a class=\"c-prev-link\" href=\"#\" data-quiz-previous>&larr; Previous Question<\/a> \r\n                            <\/div>\r\n                                                    <\/div>\r\n                                            <div class=\"quiz-screen text-center\" data-quiz-screen=\"8\">\r\n                            <div class=\"c-quiz-question-bar\">\r\n                                <h6 class=\"mb-2\">8\/10<\/h6>\r\n                                <h3>How recently have you redefined your ICP and buyer personas?<\/h3>\r\n                            <\/div>\r\n                            <div class=\"mt-4 c-quiz-question-wrap\">\r\n                                                                        <div class=\"quiz-btn-wrap col-6 col-lg-4 px-2 mb-3\">\r\n                                            <input type=\"radio\" name=\"quiz-results-8\" id=\"quiz-results-8-0\" data-quiz-btn data-quiz-bucket-1=\"0\" data-quiz-bucket-2=\"0\" data-quiz-bucket-3=\"0\" \/>\r\n                                            <label for=\"quiz-results-8-0\" data-quiz-screen-to=\"9\">We are constantly evaluating<\/label>\r\n                                        <\/div>\r\n                                                                            <div class=\"quiz-btn-wrap col-6 col-lg-4 px-2 mb-3\">\r\n                                            <input type=\"radio\" name=\"quiz-results-8\" id=\"quiz-results-8-1\" data-quiz-btn data-quiz-bucket-1=\"0\" data-quiz-bucket-2=\"0\" data-quiz-bucket-3=\"0\" \/>\r\n                                            <label for=\"quiz-results-8-1\" data-quiz-screen-to=\"9\">Within the last quarter<\/label>\r\n                                        <\/div>\r\n                                                                            <div class=\"quiz-btn-wrap col-6 col-lg-4 px-2 mb-3\">\r\n                                            <input type=\"radio\" name=\"quiz-results-8\" id=\"quiz-results-8-2\" data-quiz-btn data-quiz-bucket-1=\"0\" data-quiz-bucket-2=\"0\" data-quiz-bucket-3=\"0\" \/>\r\n                                            <label for=\"quiz-results-8-2\" data-quiz-screen-to=\"9\">In the last six months<\/label>\r\n                                        <\/div>\r\n                                                                            <div class=\"quiz-btn-wrap col-6 col-lg-4 px-2 mb-3\">\r\n                                            <input type=\"radio\" name=\"quiz-results-8\" id=\"quiz-results-8-3\" data-quiz-btn data-quiz-bucket-1=\"0\" data-quiz-bucket-2=\"0\" data-quiz-bucket-3=\"0\" \/>\r\n                                            <label for=\"quiz-results-8-3\" data-quiz-screen-to=\"9\">Within the last year<\/label>\r\n                                        <\/div>\r\n                                                                            <div class=\"quiz-btn-wrap col-6 col-lg-4 px-2 mb-3\">\r\n                                            <input type=\"radio\" name=\"quiz-results-8\" id=\"quiz-results-8-4\" data-quiz-btn data-quiz-bucket-1=\"0\" data-quiz-bucket-2=\"0\" data-quiz-bucket-3=\"0\" \/>\r\n                                            <label for=\"quiz-results-8-4\" data-quiz-screen-to=\"9\">More than a year ago<\/label>\r\n                                        <\/div>\r\n                                                                     <a class=\"c-prev-link\" href=\"#\" data-quiz-previous>&larr; Previous Question<\/a> \r\n                            <\/div>\r\n                                                    <\/div>\r\n                                            <div class=\"quiz-screen text-center\" data-quiz-screen=\"9\">\r\n                            <div class=\"c-quiz-question-bar\">\r\n                                <h6 class=\"mb-2\">9\/10<\/h6>\r\n                                <h3>What is the state of your marketing budget?<\/h3>\r\n                            <\/div>\r\n                            <div class=\"mt-4 c-quiz-question-wrap\">\r\n                                                                        <div class=\"quiz-btn-wrap col-6 col-lg-4 px-2 mb-3\">\r\n                                            <input type=\"radio\" name=\"quiz-results-9\" id=\"quiz-results-9-0\" data-quiz-btn data-quiz-bucket-1=\"0\" data-quiz-bucket-2=\"0\" data-quiz-bucket-3=\"0\" \/>\r\n                                            <label for=\"quiz-results-9-0\" data-quiz-screen-to=\"10\">5% or more increase from last year<\/label>\r\n                                        <\/div>\r\n                                                                            <div class=\"quiz-btn-wrap col-6 col-lg-4 px-2 mb-3\">\r\n                                            <input type=\"radio\" name=\"quiz-results-9\" id=\"quiz-results-9-1\" data-quiz-btn data-quiz-bucket-1=\"0\" data-quiz-bucket-2=\"0\" data-quiz-bucket-3=\"0\" \/>\r\n                                            <label for=\"quiz-results-9-1\" data-quiz-screen-to=\"10\">0% to 4% more than last year<\/label>\r\n                                        <\/div>\r\n                                                                            <div class=\"quiz-btn-wrap col-6 col-lg-4 px-2 mb-3\">\r\n                                            <input type=\"radio\" name=\"quiz-results-9\" id=\"quiz-results-9-2\" data-quiz-btn data-quiz-bucket-1=\"0\" data-quiz-bucket-2=\"0\" data-quiz-bucket-3=\"0\" \/>\r\n                                            <label for=\"quiz-results-9-2\" data-quiz-screen-to=\"10\">No change<\/label>\r\n                                        <\/div>\r\n                                                                            <div class=\"quiz-btn-wrap col-6 col-lg-4 px-2 mb-3\">\r\n                                            <input type=\"radio\" name=\"quiz-results-9\" id=\"quiz-results-9-3\" data-quiz-btn data-quiz-bucket-1=\"0\" data-quiz-bucket-2=\"0\" data-quiz-bucket-3=\"0\" \/>\r\n                                            <label for=\"quiz-results-9-3\" data-quiz-screen-to=\"10\">0% to 4% less than last year<\/label>\r\n                                        <\/div>\r\n                                                                            <div class=\"quiz-btn-wrap col-6 col-lg-4 px-2 mb-3\">\r\n                                            <input type=\"radio\" name=\"quiz-results-9\" id=\"quiz-results-9-4\" data-quiz-btn data-quiz-bucket-1=\"0\" data-quiz-bucket-2=\"0\" data-quiz-bucket-3=\"0\" \/>\r\n                                            <label for=\"quiz-results-9-4\" data-quiz-screen-to=\"10\">5% or more decrease from last year<\/label>\r\n                                        <\/div>\r\n                                                                     <a class=\"c-prev-link\" href=\"#\" data-quiz-previous>&larr; Previous Question<\/a> \r\n                            <\/div>\r\n                                                    <\/div>\r\n                                            <div class=\"quiz-screen text-center\" data-quiz-screen=\"10\">\r\n                            <div class=\"c-quiz-question-bar\">\r\n                                <h6 class=\"mb-2\">10\/10<\/h6>\r\n                                <h3>Are you currently able to tie marketing spend to business growth?<\/h3>\r\n                            <\/div>\r\n                            <div class=\"mt-4 c-quiz-question-wrap\">\r\n                                                                        <div class=\"quiz-btn-wrap col-6 col-lg-4 px-2 mb-3\">\r\n                                            <input type=\"radio\" name=\"quiz-results-10\" id=\"quiz-results-10-0\" data-quiz-btn data-quiz-bucket-1=\"0\" data-quiz-bucket-2=\"0\" data-quiz-bucket-3=\"0\" \/>\r\n                                            <label for=\"quiz-results-10-0\" data-quiz-screen-to=\"results\">Yes, with confidence<\/label>\r\n                                        <\/div>\r\n                                                                            <div class=\"quiz-btn-wrap col-6 col-lg-4 px-2 mb-3\">\r\n                                            <input type=\"radio\" name=\"quiz-results-10\" id=\"quiz-results-10-1\" data-quiz-btn data-quiz-bucket-1=\"0\" data-quiz-bucket-2=\"0\" data-quiz-bucket-3=\"0\" \/>\r\n                                            <label for=\"quiz-results-10-1\" data-quiz-screen-to=\"results\">Sometimes<\/label>\r\n                                        <\/div>\r\n                                                                            <div class=\"quiz-btn-wrap col-6 col-lg-4 px-2 mb-3\">\r\n                                            <input type=\"radio\" name=\"quiz-results-10\" id=\"quiz-results-10-2\" data-quiz-btn data-quiz-bucket-1=\"0\" data-quiz-bucket-2=\"0\" data-quiz-bucket-3=\"0\" \/>\r\n                                            <label for=\"quiz-results-10-2\" data-quiz-screen-to=\"results\">Rarely<\/label>\r\n                                        <\/div>\r\n                                                                            <div class=\"quiz-btn-wrap col-6 col-lg-4 px-2 mb-3\">\r\n                                            <input type=\"radio\" name=\"quiz-results-10\" id=\"quiz-results-10-3\" data-quiz-btn data-quiz-bucket-1=\"0\" data-quiz-bucket-2=\"0\" data-quiz-bucket-3=\"0\" \/>\r\n                                            <label for=\"quiz-results-10-3\" data-quiz-screen-to=\"results\">Almost never<\/label>\r\n                                        <\/div>\r\n                                                                     <a class=\"c-prev-link\" href=\"#\" data-quiz-previous>&larr; Previous Question<\/a> \r\n                            <\/div>\r\n                                                    <\/div>\r\n                                    <div class=\"quiz-screen text-center\" data-quiz-screen=\"results\">\r\n                                                <div data-show-div=\"One\" class=\"results-winner-content\" data-quiz-results-winner=\"1\">\r\n                                \r\n                            <\/div>\r\n                                                                                <div data-show-div=\"Two\" class=\"results-winner-content\" data-quiz-results-winner=\"2\">\r\n                                \r\n                            <\/div>\r\n                                                                                <div data-show-div=\"Three\" class=\"results-winner-content\" data-quiz-results-winner=\"3\">\r\n                                \r\n                            <\/div>\r\n                                                                    <\/div>\r\n               \r\n            <\/div>\r\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-78f19378 c-quiz-answer o-whitetop alignfull\" id=\"One\">\n<div class=\"gb-container gb-container-e364b3d0\">\n<div class=\"gb-container gb-container-98a639d8\">\n\n<p class=\"has-text-align-center mb-0 has-maw-white-color has-text-color has-link-color wp-elements-8c04738a7a36b3e6427b96f94ac25b26\"><strong>RESULTS<\/strong><\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-2caa44b9 gb-headline-text\">You are in the Momentum Phase!<\/h2>\n\n<\/div>\n\n\n<div class=\"c-oval-dividers\" style=\"top: 243px; opacity: 0.2;z-index: -1;\">\n<div class=\"c-oval c-oval-one\"><\/div>\n<div class=\"c-oval c-oval-two\"><\/div>\n<div class=\"c-oval c-oval-three\"><\/div>\n<div class=\"c-oval c-oval-four\"><\/div>\n<\/div>\n\n\n<div class=\"gb-container gb-container-d1114564\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-c59b1a45\">\n<div class=\"gb-grid-column gb-grid-column-d2d95c99\"><div class=\"gb-container gb-container-d2d95c99\">\n\n<h2 class=\"gb-headline gb-headline-e753898f gb-headline-text\">Momentum Phase<\/h2>\n\n\n\n<h3 class=\"gb-headline gb-headline-2fca02c2 gb-headline-text\">Last year is done. Survival mode is over.<\/h3>\n\n\n\n<p class=\"has-maw-white-color has-text-color has-link-color wp-elements-848aa9c90c26c31359534660a6014bbc\">You\u2019re moving past recovery and maintenance and into a new phase of organic growth. Driving increased revenue will require tight alignment between sales and marketing teams to ensure that prospects are engaged at every stage of their journey and that the correct touchpoints are in place to turn them into customers.<\/p>\n\n\n\n<p class=\"has-maw-white-color has-text-color has-link-color wp-elements-34cfe84ebbfc7b8994263ea5c5c320c1\">In our nearly 30 years of experience, the capabilities here are critical to success at this stage. Specifics are subject to change by company.<\/p>\n\n\n<div class=\"gb-container gb-container-c10fd771\">\n\n<a class=\"gb-button gb-button-debe972c gb-button-text gb-button-orange-button\" href=\"https:\/\/www.pancommunications.com\/contact\/\">Contact Our Strategic Planning Team<\/a>\n\n\n\n<a class=\"gb-button gb-button-20b8b69c gb-button-text-only\" href=\"https:\/\/www.pancommunications.com\/work\/\"><span class=\"gb-button-text\">See Our Success Stories<\/span><span class=\"gb-icon\"><svg fill=\"\" viewBox=\"0 0 26 26\" height=\"26\" width=\"26\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_678_11332)\">\n<path fill=\"\" d=\"M17.5398 6.16504C18.1746 5.53027 19.2055 5.53027 19.8402 6.16504L25.5277 11.8525C26.1625 12.4873 26.1625 13.5182 25.5277 14.1529L19.8402 19.8404C19.2055 20.4752 18.1746 20.4752 17.5398 19.8404C16.9051 19.2057 16.9051 18.1748 17.5398 17.54L20.4496 14.6252H9.75C8.85117 14.6252 8.125 13.899 8.125 13.0002C8.125 12.1014 8.85117 11.3752 9.75 11.3752H20.4496L17.5348 8.46035C16.9 7.82559 16.9 6.79473 17.5348 6.15996L17.5398 6.16504Z\"><\/path>\n<\/g>\n<defs>\n<clipPath id=\"clip0_678_11332\">\n<rect fill=\"white\" height=\"26\" width=\"26\"><\/rect>\n<\/clipPath>\n<\/defs>\n<\/svg><\/span><\/a>\n\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-491d0a02\"><div class=\"gb-container gb-container-491d0a02\">\n<div class=\"gb-container gb-container-a6f7a905 gb-container-7d38e08b gb-accordion\">\n<div class=\"gb-container gb-container-45a19e3c gb-container-1a20d66e gb-accordion__item gb-accordion__item-open\" data-transition=\"slide\">\n\n<button class=\"gb-button gb-button-b2b54b19 gb-accordion__toggle gb-block-is-current\" id=\"gb-accordion-toggle-b2b54b19\"><span class=\"gb-button-text\">Audit and Assess<\/span><span class=\"gb-icon\"><svg class=\"gb-accordion__icon\" height=\"1em\" width=\"1em\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><svg class=\"gb-accordion__icon-open\" height=\"1em\" width=\"1em\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><\/button>\n\n\n<div id=\"gb-accordion-content-ff3c3dab\" class=\"gb-accordion__content\"><div class=\"gb-container gb-container-ff3c3dab\">\n\n<p class=\"has-maw-white-color has-text-color has-link-color wp-elements-eff24ae1a53fe8fb2cad07ed90134ba4\">Even at the highest level of execution, foundations are essential to continued growth. From foundational audits of your competitive landscape, digital ecosystem, and persona alignment to lifecycle and funnel assessments to align intent and journey, auditing is a critical top- and mid-funnel effort.<\/p>\n\n<\/div><\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-84494b1a gb-container-1a20d66e gb-accordion__item\" data-transition=\"slide\">\n\n<button class=\"gb-button gb-button-2d93d7b9 gb-accordion__toggle\" id=\"gb-accordion-toggle-2d93d7b9\"><span class=\"gb-button-text\">Strategic Planning<\/span><span class=\"gb-icon\"><svg class=\"gb-accordion__icon\" height=\"1em\" width=\"1em\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><svg class=\"gb-accordion__icon-open\" height=\"1em\" width=\"1em\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><\/button>\n\n\n<div id=\"gb-accordion-content-e61877b1\" class=\"gb-accordion__content\"><div class=\"gb-container gb-container-e61877b1\">\n\n<p class=\"has-maw-white-color has-text-color has-link-color wp-elements-64498d4958d61c7bd05df2e9518dbbb3\">Chart your course. Prepare for what\u2019s ahead and ensure your brand\u2019s marketing and PR roadmap aligns with long-term business goals and positions your brand to respond to the unexpected.<\/p>\n\n<\/div><\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-53e3ce0e gb-container-1a20d66e gb-accordion__item\" data-transition=\"slide\">\n\n<button class=\"gb-button gb-button-8939cafc gb-accordion__toggle\" id=\"gb-accordion-toggle-8939cafc\"><span class=\"gb-button-text\">Messaging &amp; Positioning Development<\/span><span class=\"gb-icon\"><svg class=\"gb-accordion__icon\" height=\"1em\" width=\"1em\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><svg class=\"gb-accordion__icon-open\" height=\"1em\" width=\"1em\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><\/button>\n\n\n<div id=\"gb-accordion-content-e2bfe044\" class=\"gb-accordion__content\"><div class=\"gb-container gb-container-e2bfe044\">\n\n<p class=\"has-maw-white-color has-text-color has-link-color wp-elements-d62c4a2e0c63cc89c5163ba4f8ec7518\">Own your positioning. As the market moves and competition changes, you\u2019ll need to continue carving out your place and differentiating from legacy players and new upstarts alike with consistent and powerful brand messaging and positioning.<\/p>\n\n<\/div><\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-94e4d9b7 gb-container-1a20d66e gb-accordion__item\" data-transition=\"slide\">\n\n<button class=\"gb-button gb-button-59914ed3 gb-accordion__toggle\" id=\"gb-accordion-toggle-59914ed3\"><span class=\"gb-button-text\">Lead Generation &amp; Pipeline Support<\/span><span class=\"gb-icon\"><svg class=\"gb-accordion__icon\" height=\"1em\" width=\"1em\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><svg class=\"gb-accordion__icon-open\" height=\"1em\" width=\"1em\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><\/button>\n\n\n<div id=\"gb-accordion-content-bd05e1c6\" class=\"gb-accordion__content\"><div class=\"gb-container gb-container-bd05e1c6\">\n\n<p class=\"has-maw-white-color has-text-color has-link-color wp-elements-0ecb8ff500849bda8b3c5a5914b85129\">Drive sales, drive leads. Contributing to the bottom line takes creative storytelling, personalized content, and a true understanding of what matters most to the engaged customer. We can help you develop a proven strategy to convert your existing pipeline and drive new leads.<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-35cfc40f\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-1b5a2bfa\">\n<div class=\"gb-grid-column gb-grid-column-7fc86d92\"><div class=\"gb-container gb-container-7fc86d92\">\n\n<h3 class=\"gb-headline gb-headline-575d0e03 gb-headline-text\">Momentum Insights<\/h3>\n\n\n\n<a class=\"gb-button gb-button-785890a4 gb-button-text gb-button-orange-button\" href=\"https:\/\/www.pancommunications.com\/insights\/\">All Insights<\/a>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-ceb24ba7\"><div class=\"gb-container gb-container-ceb24ba7\">\n\r\n \r\n<div id=\"c-swiper-block_9a999b2c3bcb4a0239c31e49c302a9a4\" class=\"c-swiper-posts \">\r\n\r\n<div class=\"swiper post-swiper\">\r\n      <div class=\"swiper-wrapper\">\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n 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<p>Repackage, Repurpose, Reoptimize: 3 Rs of Content Marketing for B2B Brands<\/p>\r\n              <a class=\"u-more-link\" href=\"https:\/\/www.pancommunications.com\/insights\/content-marketing-b2b-repackage-repurpose-reoptimize\/\">Read More<\/a>\r\n\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n    \r\n      <div class=\"swiper-slide c-swiper-slide-post \">\r\n        <div class=\"swiper-slide-inner slide-type-insight\">\r\n          <div class=\"c-post-slider-image\">\r\n          <div class=\"c-swiper-cat swiper-cat-insight\"><span>Blog<\/span><\/div>\r\n            <img decoding=\"async\" class=\"swiper-slide-bg-image swiper-slide-bg-image-c61b swiper-carousel-animate-opacity\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/03\/strategic_storytelling_blog1_032122_M3_marquee_image-e1698946658415-849x1024.jpg\"\/>\r\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1200 211.2\" preserveAspectRatio=\"none\"><path d=\"M600 188.4C321.1 188.4 84.3 109.5 0 0v211.2h1200V0c-84.3 109.5-321.1 188.4-600 188.4z\"><\/path><\/svg>\r\n          <\/div>\r\n          <div class=\"swiper-slide-content swiper-carousel-animate-opacity swiper-slide-content-64d1\">\r\n            <div class=\"swiper-slide-text\">\r\n              <span class=\"c-slide-industry\">Public Relations<\/span> \r\n              <p>Strategic Storytelling: What It Is and Why It&#8217;s Critical to Your Brand<\/p>\r\n              <a class=\"u-more-link\" href=\"https:\/\/www.pancommunications.com\/insights\/strategic-storytelling-what-it-is-and-why-its-critical-to-your-brand\/\">Read More<\/a>\r\n\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n    \r\n      <div class=\"swiper-slide c-swiper-slide-post \">\r\n        <div class=\"swiper-slide-inner slide-type-insight\">\r\n          <div class=\"c-post-slider-image\">\r\n          <div class=\"c-swiper-cat swiper-cat-resource\"><span>eBook<\/span><\/div>\r\n            <img decoding=\"async\" class=\"swiper-slide-bg-image swiper-slide-bg-image-c61b swiper-carousel-animate-opacity\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/10\/lead-generation-strategy-1024x595.png\"\/>\r\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1200 211.2\" preserveAspectRatio=\"none\"><path d=\"M600 188.4C321.1 188.4 84.3 109.5 0 0v211.2h1200V0c-84.3 109.5-321.1 188.4-600 188.4z\"><\/path><\/svg>\r\n          <\/div>\r\n          <div class=\"swiper-slide-content swiper-carousel-animate-opacity swiper-slide-content-64d1\">\r\n            <div class=\"swiper-slide-text\">\r\n              <span class=\"c-slide-industry\">Integrated Marketing<\/span> \r\n              <p>How to Build a Successful Lead Generation Strategy Working with Your PR Agency<\/p>\r\n              <a class=\"u-more-link\" href=\"https:\/\/sites.pancommunications.com\/download-pr-inbound-marketing-strategy-ebook\" target=\"_blank\">Read More<\/a>\r\n\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n    \r\n      <div class=\"swiper-slide c-swiper-slide-post \">\r\n        <div class=\"swiper-slide-inner slide-type-insight\">\r\n          <div class=\"c-post-slider-image\">\r\n          <div class=\"c-swiper-cat swiper-cat-insight\"><span>Blog<\/span><\/div>\r\n            <img decoding=\"async\" class=\"swiper-slide-bg-image swiper-slide-bg-image-c61b swiper-carousel-animate-opacity\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/08\/Blog-3Rs-Header-1024x748.png\"\/>\r\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1200 211.2\" preserveAspectRatio=\"none\"><path d=\"M600 188.4C321.1 188.4 84.3 109.5 0 0v211.2h1200V0c-84.3 109.5-321.1 188.4-600 188.4z\"><\/path><\/svg>\r\n          <\/div>\r\n          <div class=\"swiper-slide-content swiper-carousel-animate-opacity swiper-slide-content-64d1\">\r\n            <div class=\"swiper-slide-text\">\r\n              <span class=\"c-slide-industry\">Content Marketing<\/span> \r\n              <p>Repackage, Repurpose, Reoptimize: 3 Rs of Content Marketing for B2B Brands<\/p>\r\n              <a class=\"u-more-link\" href=\"https:\/\/www.pancommunications.com\/insights\/content-marketing-b2b-repackage-repurpose-reoptimize\/\">Read More<\/a>\r\n\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n    \r\n      <div class=\"swiper-slide c-swiper-slide-post \">\r\n        <div class=\"swiper-slide-inner slide-type-insight\">\r\n          <div class=\"c-post-slider-image\">\r\n          <div class=\"c-swiper-cat swiper-cat-insight\"><span>Blog<\/span><\/div>\r\n            <img decoding=\"async\" class=\"swiper-slide-bg-image swiper-slide-bg-image-c61b swiper-carousel-animate-opacity\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/03\/strategic_storytelling_blog1_032122_M3_marquee_image-e1698946658415-849x1024.jpg\"\/>\r\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1200 211.2\" preserveAspectRatio=\"none\"><path d=\"M600 188.4C321.1 188.4 84.3 109.5 0 0v211.2h1200V0c-84.3 109.5-321.1 188.4-600 188.4z\"><\/path><\/svg>\r\n          <\/div>\r\n          <div class=\"swiper-slide-content swiper-carousel-animate-opacity swiper-slide-content-64d1\">\r\n            <div class=\"swiper-slide-text\">\r\n              <span class=\"c-slide-industry\">Public Relations<\/span> \r\n              <p>Strategic Storytelling: What It Is and Why It&#8217;s Critical to Your Brand<\/p>\r\n              <a class=\"u-more-link\" href=\"https:\/\/www.pancommunications.com\/insights\/strategic-storytelling-what-it-is-and-why-its-critical-to-your-brand\/\">Read More<\/a>\r\n\r\n            <\/div>\r\n          <\/div>\r\n        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class=\"c-slide-industry\">Integrated Marketing<\/span> \r\n              <p>How to Build a Successful Lead Generation Strategy Working with Your PR Agency<\/p>\r\n              <a class=\"u-more-link\" href=\"https:\/\/sites.pancommunications.com\/download-pr-inbound-marketing-strategy-ebook\" target=\"_blank\">Read More<\/a>\r\n\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n    \r\n\r\n\r\n\r\n        \r\n\r\n\r\n        <\/div>\r\n \r\n        <div class=\"swiper-pagination\"><\/div>\r\n\r\n    <\/div>\r\n\r\n    \r\n    <div class=\"swiper-button-prev\">\r\n        <svg width=\"30\" height=\"31\" viewBox=\"0 0 30 31\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n            <g id=\"arrow-right-from-arc 1\" clip-path=\"url(#clip0_865_158)\">\r\n            <path id=\"Vector\" opacity=\"0.4\" d=\"M15 26.5557C21.2109 26.5557 26.25 21.5166 26.25 15.3057C26.25 9.09473 21.2109 4.05566 15 4.05566C13.9629 4.05566 13.125 3.21777 13.125 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16.9194H11.6289C10.5918 16.9194 9.75391 16.0815 9.75391 15.0444C9.75391 14.0073 10.5918 13.1694 11.6289 13.1694H23.9746L20.6113 9.80615C19.8789 9.07373 19.8789 7.88428 20.6113 7.15186L20.6172 7.15771Z\" fill=\"#243550\"\/>\r\n        <\/g>\r\n        <defs>\r\n        <clipPath id=\"clip0_865_154\">\r\n        <rect width=\"30\" height=\"30\" fill=\"white\" transform=\"translate(0.378906 0.0449219)\"\/>\r\n        <\/clipPath>\r\n        <\/defs>\r\n        <\/svg>\r\n      <\/div>\r\n     \r\n\r\n<\/div>\r\n\r\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-8899f81c c-quiz-answer o-whitetop alignfull\" id=\"Two\">\n<div class=\"gb-container gb-container-4cb1a9c8\">\n<div class=\"gb-container gb-container-1329290c\">\n\n<p class=\"has-text-align-center mb-0 has-maw-white-color has-text-color has-link-color wp-elements-8c04738a7a36b3e6427b96f94ac25b26\"><strong>RESULTS<\/strong><\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-d57fdf8f gb-headline-text\">You are in the Accelerator Phase!<\/h2>\n\n<\/div>\n\n\n<div class=\"c-oval-dividers\" style=\"top: 243px; opacity: 0.2;z-index: -1;\">\n<div class=\"c-oval c-oval-one\"><\/div>\n<div class=\"c-oval c-oval-two\"><\/div>\n<div class=\"c-oval c-oval-three\"><\/div>\n<div class=\"c-oval c-oval-four\"><\/div>\n<\/div>\n\n\n<div class=\"gb-container gb-container-b966a1f4\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-5119a0b0\">\n<div class=\"gb-grid-column gb-grid-column-ab476e5e\"><div class=\"gb-container gb-container-ab476e5e\">\n\n<h2 class=\"gb-headline gb-headline-e04bfa3a gb-headline-text\">Accelerator Phase<\/h2>\n\n\n\n<h3 class=\"gb-headline gb-headline-fdab02ef gb-headline-text\">You\u2019re ready to <strong>expedite brand growth<\/strong> and shift into the next phase of <strong>business progress.<\/strong><\/h3>\n\n\n\n<p class=\"has-maw-white-color has-text-color has-link-color wp-elements-81fba0f9b9fde71b0675b006ca4a49da\">Your mind is set on driving brand equity to help with your next round of funding. This will enable your brand to take the next step in your growth journey, whether that\u2019s product and service development, a strategic acquisition, market expansion, or pursuing an unexpected business opportunity. This next round (with heightened expectations) will require airtight messaging and purpose.<\/p>\n\n\n\n<p class=\"has-maw-white-color has-text-color has-link-color wp-elements-34cfe84ebbfc7b8994263ea5c5c320c1\">In our nearly 30 years of experience, the capabilities here are critical to success at this stage. Specifics are subject to change by company.<\/p>\n\n\n<div class=\"gb-container gb-container-00223693\">\n\n<a class=\"gb-button gb-button-ef275567 gb-button-text gb-button-orange-button\" href=\"https:\/\/www.pancommunications.com\/contact\/\">Contact Our Integrated Marketing Team<\/a>\n\n\n\n<a class=\"gb-button gb-button-65917dc4 gb-button-text-only\" href=\"https:\/\/www.pancommunications.com\/work\/\"><span class=\"gb-button-text\">See Our Success Stories<\/span><span class=\"gb-icon\"><svg fill=\"\" viewBox=\"0 0 26 26\" height=\"26\" width=\"26\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_678_11332)\">\n<path fill=\"\" d=\"M17.5398 6.16504C18.1746 5.53027 19.2055 5.53027 19.8402 6.16504L25.5277 11.8525C26.1625 12.4873 26.1625 13.5182 25.5277 14.1529L19.8402 19.8404C19.2055 20.4752 18.1746 20.4752 17.5398 19.8404C16.9051 19.2057 16.9051 18.1748 17.5398 17.54L20.4496 14.6252H9.75C8.85117 14.6252 8.125 13.899 8.125 13.0002C8.125 12.1014 8.85117 11.3752 9.75 11.3752H20.4496L17.5348 8.46035C16.9 7.82559 16.9 6.79473 17.5348 6.15996L17.5398 6.16504Z\"><\/path>\n<\/g>\n<defs>\n<clipPath id=\"clip0_678_11332\">\n<rect fill=\"white\" height=\"26\" width=\"26\"><\/rect>\n<\/clipPath>\n<\/defs>\n<\/svg><\/span><\/a>\n\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-f5c5b532\"><div class=\"gb-container gb-container-f5c5b532\">\n<div class=\"gb-container gb-container-8305c5f5 gb-container-7d38e08b gb-accordion\">\n<div class=\"gb-container gb-container-40286a52 gb-container-1a20d66e gb-accordion__item gb-accordion__item-open\" data-transition=\"slide\">\n\n<button class=\"gb-button gb-button-e2efdf94 gb-accordion__toggle gb-block-is-current\" id=\"gb-accordion-toggle-e2efdf94\"><span class=\"gb-button-text\"><strong>Brand Refresh &amp; Storytelling<\/strong><\/span><span class=\"gb-icon\"><svg class=\"gb-accordion__icon\" height=\"1em\" width=\"1em\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><svg class=\"gb-accordion__icon-open\" height=\"1em\" width=\"1em\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><\/button>\n\n\n<div id=\"gb-accordion-content-19986203\" class=\"gb-accordion__content\"><div class=\"gb-container gb-container-19986203\">\n\n<p class=\"has-maw-white-color has-text-color has-link-color wp-elements-73fb88eb918dbc2ce216c19bf8482656\">With funding comes scrutiny. A brand refresh and consistent brand storytelling will illuminate your brand\u2019s core value props and captivate your target audiences \u2060\u2014 driving them to measurable actions.<\/p>\n\n<\/div><\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-ead50bf3 gb-container-1a20d66e gb-accordion__item\" data-transition=\"slide\">\n\n<button class=\"gb-button gb-button-a8c3d5f6 gb-accordion__toggle\" id=\"gb-accordion-toggle-a8c3d5f6\"><span class=\"gb-button-text\"><strong>Build A Robust Media, Analyst &amp; Influencers Relations Program<\/strong><\/span><span class=\"gb-icon\"><svg class=\"gb-accordion__icon\" height=\"1em\" width=\"1em\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><svg class=\"gb-accordion__icon-open\" height=\"1em\" width=\"1em\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><\/button>\n\n\n<div id=\"gb-accordion-content-2ee696bd\" class=\"gb-accordion__content\"><div class=\"gb-container gb-container-2ee696bd\">\n\n<p class=\"has-maw-white-color has-text-color has-link-color wp-elements-91814327c57c273239e358c5f57c3589\">Make noise. Build better relationships with industry journalists, analysts, and influencers to help strategically and effectively spread your organization\u2019s story.<\/p>\n\n<\/div><\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-01f63d11 gb-container-1a20d66e gb-accordion__item\" data-transition=\"slide\">\n\n<button class=\"gb-button gb-button-50467b0d gb-accordion__toggle\" id=\"gb-accordion-toggle-50467b0d\"><span class=\"gb-button-text\"><strong>Voice of the Customer<\/strong><\/span><span class=\"gb-icon\"><svg class=\"gb-accordion__icon\" height=\"1em\" width=\"1em\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><svg class=\"gb-accordion__icon-open\" height=\"1em\" width=\"1em\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><\/button>\n\n\n<div id=\"gb-accordion-content-061b66f3\" class=\"gb-accordion__content\"><div class=\"gb-container gb-container-061b66f3\">\n\n<p class=\"has-maw-white-color has-text-color has-link-color wp-elements-bc86f5f01fba059397d18674a59ea82f\">Elevate their voice and your value. In this phase, an effective Voice of the Customer program will combine strategic stories with evidence of adoption and advocacy to make VCs take notice.<\/p>\n\n<\/div><\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-d0545fd3 gb-container-1a20d66e gb-accordion__item\" data-transition=\"slide\">\n\n<button class=\"gb-button gb-button-86a331a0 gb-accordion__toggle\" id=\"gb-accordion-toggle-86a331a0\"><span class=\"gb-button-text\"><strong>Reevaluate &amp; Refine Target Personas and Buyer Journeys<\/strong><\/span><span class=\"gb-icon\"><svg class=\"gb-accordion__icon\" height=\"1em\" width=\"1em\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><svg class=\"gb-accordion__icon-open\" height=\"1em\" width=\"1em\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><\/button>\n\n\n<div id=\"gb-accordion-content-a3f08328\" class=\"gb-accordion__content\"><div class=\"gb-container gb-container-a3f08328\">\n\n<p class=\"has-maw-white-color has-text-color has-link-color wp-elements-f7fecd6af4ca94244e6712d28f151052\">Who, what, when, where, why. Better understanding of who your audience is today and all the places you can impact them through their journey is critical to building a more effective sales pipeline.<\/p>\n\n<\/div><\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-2b09bfbd gb-container-1a20d66e gb-accordion__item\" data-transition=\"slide\">\n\n<button class=\"gb-button gb-button-66ea3437 gb-accordion__toggle\" id=\"gb-accordion-toggle-66ea3437\"><span class=\"gb-button-text\"><strong><strong>KPI Tracking &amp; Analyses<\/strong><\/strong><\/span><span class=\"gb-icon\"><svg class=\"gb-accordion__icon\" height=\"1em\" width=\"1em\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><svg class=\"gb-accordion__icon-open\" height=\"1em\" width=\"1em\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><\/button>\n\n\n<div id=\"gb-accordion-content-e94fce35\" class=\"gb-accordion__content\"><div class=\"gb-container gb-container-e94fce35\">\n\n<p class=\"has-maw-white-color has-text-color has-link-color wp-elements-b30d768c945707647944284dba64cb5a\">Uplevel your tech stack. Prove revenue and ROI with business case justified KPIs and methods for effective multi-department measurement.<\/p>\n\n<\/div><\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-440bcef7 gb-container-1a20d66e gb-accordion__item\" data-transition=\"slide\">\n\n<button class=\"gb-button gb-button-48a55e06 gb-accordion__toggle\" id=\"gb-accordion-toggle-48a55e06\"><span class=\"gb-button-text\"><strong>Targeted Launch Campaign<\/strong><\/span><span class=\"gb-icon\"><svg class=\"gb-accordion__icon\" height=\"1em\" width=\"1em\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><svg class=\"gb-accordion__icon-open\" height=\"1em\" width=\"1em\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><\/button>\n\n\n<div id=\"gb-accordion-content-834f91c9\" class=\"gb-accordion__content\"><div class=\"gb-container gb-container-834f91c9\">\n\n<p class=\"has-maw-white-color has-text-color has-link-color wp-elements-762298fba360e41a30a7228ac8e3901b\">Drive new and renewed interest in your refined story and core values through a multi-channel approach that meets audiences where they are.<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-5b708518\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-1312a576\">\n<div class=\"gb-grid-column gb-grid-column-55aab26c\"><div class=\"gb-container gb-container-55aab26c\">\n\n<h3 class=\"gb-headline gb-headline-3b270fdf gb-headline-text\">Accelerator Insights<\/h3>\n\n\n\n<a class=\"gb-button gb-button-08a4c31b gb-button-text gb-button-orange-button\" href=\"https:\/\/www.pancommunications.com\/insights\/\">All Insights<\/a>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-b471f6c1\"><div class=\"gb-container gb-container-b471f6c1\">\n\r\n \r\n<div id=\"c-swiper-block_f0b3e5c212a8f7d3e19ffa2002484fad\" class=\"c-swiper-posts \">\r\n\r\n<div class=\"swiper post-swiper\">\r\n      <div class=\"swiper-wrapper\">\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n      <div class=\"swiper-slide c-swiper-slide-post \">\r\n        <div class=\"swiper-slide-inner slide-type-insight\">\r\n          <div class=\"c-post-slider-image\">\r\n          <div class=\"c-swiper-cat swiper-cat-insight\"><span>Blog<\/span><\/div>\r\n            <img decoding=\"async\" class=\"swiper-slide-bg-image swiper-slide-bg-image-c61b swiper-carousel-animate-opacity\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/07\/Blog2-Header01-1024x748.png\"\/>\r\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1200 211.2\" preserveAspectRatio=\"none\"><path d=\"M600 188.4C321.1 188.4 84.3 109.5 0 0v211.2h1200V0c-84.3 109.5-321.1 188.4-600 188.4z\"><\/path><\/svg>\r\n          <\/div>\r\n          <div class=\"swiper-slide-content swiper-carousel-animate-opacity swiper-slide-content-64d1\">\r\n            <div class=\"swiper-slide-text\">\r\n              <span class=\"c-slide-industry\">Integrated Marketing<\/span> \r\n              <p>6 Key Elements of Brand-to-Demand Marketing for B2B Success<\/p>\r\n              <a class=\"u-more-link\" href=\"https:\/\/www.pancommunications.com\/insights\/key-elements-of-brand-to-demand-marketing-for-b2b-success\/\">Read More<\/a>\r\n\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n    \r\n      <div class=\"swiper-slide c-swiper-slide-post \">\r\n        <div class=\"swiper-slide-inner slide-type-insight\">\r\n          <div class=\"c-post-slider-image\">\r\n          <div class=\"c-swiper-cat swiper-cat-insight\"><span>Blog<\/span><\/div>\r\n            <img decoding=\"async\" class=\"swiper-slide-bg-image swiper-slide-bg-image-c61b swiper-carousel-animate-opacity\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/11\/shutterstock_256473613-1024x654.jpg\"\/>\r\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1200 211.2\" preserveAspectRatio=\"none\"><path d=\"M600 188.4C321.1 188.4 84.3 109.5 0 0v211.2h1200V0c-84.3 109.5-321.1 188.4-600 188.4z\"><\/path><\/svg>\r\n          <\/div>\r\n          <div class=\"swiper-slide-content swiper-carousel-animate-opacity swiper-slide-content-64d1\">\r\n            <div class=\"swiper-slide-text\">\r\n              <span class=\"c-slide-industry\">Public Relations<\/span> \r\n              <p>Overcoming Common Challenges of Growing an Influencer Relations Program\u00a0<\/p>\r\n              <a class=\"u-more-link\" href=\"https:\/\/www.pancommunications.com\/insights\/overcoming-common-challenges-of-growing-an-influencer-relations-program\/\">Read More<\/a>\r\n\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n    \r\n      <div class=\"swiper-slide c-swiper-slide-post \">\r\n        <div class=\"swiper-slide-inner slide-type-insight\">\r\n          <div class=\"c-post-slider-image\">\r\n          <div class=\"c-swiper-cat swiper-cat-resource\"><span>Guide<\/span><\/div>\r\n            <img decoding=\"async\" class=\"swiper-slide-bg-image swiper-slide-bg-image-c61b swiper-carousel-animate-opacity\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/11\/pan_brand_ebook_LP-01-01-1024x635.png\"\/>\r\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1200 211.2\" preserveAspectRatio=\"none\"><path d=\"M600 188.4C321.1 188.4 84.3 109.5 0 0v211.2h1200V0c-84.3 109.5-321.1 188.4-600 188.4z\"><\/path><\/svg>\r\n          <\/div>\r\n          <div class=\"swiper-slide-content swiper-carousel-animate-opacity swiper-slide-content-64d1\">\r\n            <div class=\"swiper-slide-text\">\r\n              <span class=\"c-slide-industry\">Integrated Marketing<\/span> \r\n              <p>Missed Connections: Why Stories Don\u2019t Find Their Audience and How to Fix It<\/p>\r\n              <a class=\"u-more-link\" href=\"https:\/\/sites.pancommunications.com\/download-missed-connections-brand-experience-report\" target=\"_blank\">Read More<\/a>\r\n\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n    \r\n      <div class=\"swiper-slide c-swiper-slide-post \">\r\n        <div class=\"swiper-slide-inner slide-type-insight\">\r\n          <div class=\"c-post-slider-image\">\r\n          <div class=\"c-swiper-cat swiper-cat-insight\"><span>Blog<\/span><\/div>\r\n            <img decoding=\"async\" class=\"swiper-slide-bg-image swiper-slide-bg-image-c61b swiper-carousel-animate-opacity\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2023\/07\/Blog2-Header01-1024x748.png\"\/>\r\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1200 211.2\" preserveAspectRatio=\"none\"><path d=\"M600 188.4C321.1 188.4 84.3 109.5 0 0v211.2h1200V0c-84.3 109.5-321.1 188.4-600 188.4z\"><\/path><\/svg>\r\n          <\/div>\r\n          <div class=\"swiper-slide-content swiper-carousel-animate-opacity swiper-slide-content-64d1\">\r\n            <div class=\"swiper-slide-text\">\r\n              <span class=\"c-slide-industry\">Integrated Marketing<\/span> \r\n              <p>6 Key Elements of Brand-to-Demand Marketing for B2B Success<\/p>\r\n              <a class=\"u-more-link\" href=\"https:\/\/www.pancommunications.com\/insights\/key-elements-of-brand-to-demand-marketing-for-b2b-success\/\">Read More<\/a>\r\n\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n    \r\n      <div class=\"swiper-slide c-swiper-slide-post \">\r\n        <div class=\"swiper-slide-inner slide-type-insight\">\r\n          <div class=\"c-post-slider-image\">\r\n          <div class=\"c-swiper-cat swiper-cat-insight\"><span>Blog<\/span><\/div>\r\n            <img decoding=\"async\" class=\"swiper-slide-bg-image swiper-slide-bg-image-c61b swiper-carousel-animate-opacity\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/11\/shutterstock_256473613-1024x654.jpg\"\/>\r\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1200 211.2\" preserveAspectRatio=\"none\"><path d=\"M600 188.4C321.1 188.4 84.3 109.5 0 0v211.2h1200V0c-84.3 109.5-321.1 188.4-600 188.4z\"><\/path><\/svg>\r\n          <\/div>\r\n          <div class=\"swiper-slide-content swiper-carousel-animate-opacity swiper-slide-content-64d1\">\r\n            <div class=\"swiper-slide-text\">\r\n              <span class=\"c-slide-industry\">Public Relations<\/span> \r\n              <p>Overcoming Common Challenges of Growing an Influencer Relations Program\u00a0<\/p>\r\n              <a class=\"u-more-link\" href=\"https:\/\/www.pancommunications.com\/insights\/overcoming-common-challenges-of-growing-an-influencer-relations-program\/\">Read More<\/a>\r\n\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n    \r\n      <div class=\"swiper-slide c-swiper-slide-post \">\r\n        <div class=\"swiper-slide-inner slide-type-insight\">\r\n          <div class=\"c-post-slider-image\">\r\n          <div class=\"c-swiper-cat swiper-cat-resource\"><span>Guide<\/span><\/div>\r\n            <img decoding=\"async\" class=\"swiper-slide-bg-image swiper-slide-bg-image-c61b swiper-carousel-animate-opacity\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/11\/pan_brand_ebook_LP-01-01-1024x635.png\"\/>\r\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1200 211.2\" preserveAspectRatio=\"none\"><path d=\"M600 188.4C321.1 188.4 84.3 109.5 0 0v211.2h1200V0c-84.3 109.5-321.1 188.4-600 188.4z\"><\/path><\/svg>\r\n          <\/div>\r\n          <div class=\"swiper-slide-content swiper-carousel-animate-opacity swiper-slide-content-64d1\">\r\n            <div class=\"swiper-slide-text\">\r\n              <span class=\"c-slide-industry\">Integrated Marketing<\/span> \r\n              <p>Missed Connections: Why Stories Don\u2019t Find Their Audience and How to Fix It<\/p>\r\n              <a class=\"u-more-link\" href=\"https:\/\/sites.pancommunications.com\/download-missed-connections-brand-experience-report\" target=\"_blank\">Read More<\/a>\r\n\r\n            <\/div>\r\n          <\/div>\r\n        <\/div>\r\n      <\/div>\r\n    \r\n\r\n\r\n\r\n        \r\n\r\n\r\n        <\/div>\r\n \r\n        <div class=\"swiper-pagination\"><\/div>\r\n\r\n    <\/div>\r\n\r\n    \r\n    <div class=\"swiper-button-prev\">\r\n        <svg width=\"30\" height=\"31\" viewBox=\"0 0 30 31\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n            <g id=\"arrow-right-from-arc 1\" clip-path=\"url(#clip0_865_158)\">\r\n            <path id=\"Vector\" opacity=\"0.4\" d=\"M15 26.5557C21.2109 26.5557 26.25 21.5166 26.25 15.3057C26.25 9.09473 21.2109 4.05566 15 4.05566C13.9629 4.05566 13.125 3.21777 13.125 2.18066C13.125 1.14355 13.9629 0.305663 15 0.305663C23.2852 0.305663 30 7.02051 30 15.3057C30 23.5908 23.2852 30.3057 15 30.3057C13.9629 30.3057 13.125 29.4678 13.125 28.4307C13.125 27.3936 13.9629 26.5557 15 26.5557Z\" fill=\"#243550\"\/>\r\n            <path id=\"Vector_2\" d=\"M9.76172 23.1929C9.0293 23.9253 7.83984 23.9253 7.10742 23.1929L0.544919 16.6304C-0.187503 15.8979 -0.187503 14.7085 0.544919 13.9761L7.10742 7.41357C7.83984 6.68115 9.0293 6.68115 9.76172 7.41358C10.4941 8.146 10.4941 9.33545 9.76172 10.0679L6.40429 13.4312L18.75 13.4312C19.7871 13.4312 20.625 14.269 20.625 15.3062C20.625 16.3433 19.7871 17.1812 18.75 17.1812L6.40429 17.1812L9.76758 20.5444C10.5 21.2769 10.5 22.4663 9.76758 23.1987L9.76172 23.1929Z\" fill=\"#243550\"\/>\r\n            <\/g>\r\n            <defs>\r\n            <clipPath id=\"clip0_865_158\">\r\n            <rect width=\"30\" height=\"30\" fill=\"white\" transform=\"translate(30 30.3057) rotate(-180)\"\/>\r\n            <\/clipPath>\r\n            <\/defs>\r\n            <\/svg>\r\n      <\/div>\r\n      <div class=\"swiper-button-next\">\r\n      <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"31\" height=\"31\" viewBox=\"0 0 31 31\" fill=\"none\">\r\n        <g clip-path=\"url(#clip0_865_154)\">\r\n        <path opacity=\"0.4\" d=\"M15.3789 3.79492C9.16797 3.79492 4.12891 8.83398 4.12891 15.0449C4.12891 21.2559 9.16797 26.2949 15.3789 26.2949C16.416 26.2949 17.2539 27.1328 17.2539 28.1699C17.2539 29.207 16.416 30.0449 15.3789 30.0449C7.09375 30.0449 0.378906 23.3301 0.378906 15.0449C0.378906 6.75977 7.09375 0.0449219 15.3789 0.0449219C16.416 0.0449219 17.2539 0.882812 17.2539 1.91992C17.2539 2.95703 16.416 3.79492 15.3789 3.79492Z\" fill=\"#243550\"\/>\r\n        <path d=\"M20.6172 7.15771C21.3496 6.42529 22.5391 6.42529 23.2715 7.15771L29.834 13.7202C30.5664 14.4526 30.5664 15.6421 29.834 16.3745L23.2715 22.937C22.5391 23.6694 21.3496 23.6694 20.6172 22.937C19.8848 22.2046 19.8848 21.0151 20.6172 20.2827L23.9746 16.9194H11.6289C10.5918 16.9194 9.75391 16.0815 9.75391 15.0444C9.75391 14.0073 10.5918 13.1694 11.6289 13.1694H23.9746L20.6113 9.80615C19.8789 9.07373 19.8789 7.88428 20.6113 7.15186L20.6172 7.15771Z\" fill=\"#243550\"\/>\r\n        <\/g>\r\n        <defs>\r\n        <clipPath id=\"clip0_865_154\">\r\n        <rect width=\"30\" height=\"30\" fill=\"white\" transform=\"translate(0.378906 0.0449219)\"\/>\r\n        <\/clipPath>\r\n        <\/defs>\r\n        <\/svg>\r\n      <\/div>\r\n     \r\n\r\n<\/div>\r\n\r\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-28c80eab c-quiz-answer o-whitetop alignfull\" id=\"Three\">\n<div class=\"gb-container gb-container-8911ec67\">\n<div class=\"gb-container gb-container-a80919e5\">\n\n<p class=\"has-text-align-center mb-0 has-maw-white-color has-text-color has-link-color wp-elements-8c04738a7a36b3e6427b96f94ac25b26\"><strong>RESULTS<\/strong><\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-2541b19a gb-headline-text\">You are in the Transformation Phase!<\/h2>\n\n<\/div>\n\n\n<div class=\"c-oval-dividers\" style=\"top: 243px; opacity: 0.2;z-index: -1;\">\n<div class=\"c-oval c-oval-one\"><\/div>\n<div class=\"c-oval c-oval-two\"><\/div>\n<div class=\"c-oval c-oval-three\"><\/div>\n<div class=\"c-oval c-oval-four\"><\/div>\n<\/div>\n\n\n<div class=\"gb-container gb-container-6d648d17\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-69008743\">\n<div class=\"gb-grid-column gb-grid-column-8b5f7861\"><div class=\"gb-container gb-container-8b5f7861\">\n\n<h2 class=\"gb-headline gb-headline-a49abc9f gb-headline-text\">Transformation Phase<\/h2>\n\n\n\n<h3 class=\"gb-headline gb-headline-4b7b44f3 gb-headline-text\">It\u2019s time for your brand to become <strong>the next version of itself.<\/strong><\/h3>\n\n\n\n<p class=\"has-maw-white-color has-text-color has-link-color wp-elements-430a6dc274315571b14b4bcd67675e4b\">Whether you\u2019re gearing up for initial public offering, a merger, acquisition, or other liquidity event, your brand needs to be prepared to operate, compete, and perform on a bigger stage. That means rock solid plans for a high-visibility or global presence and an effective multitiered communications strategy.<\/p>\n\n\n\n<p class=\"has-maw-white-color has-text-color has-link-color wp-elements-34cfe84ebbfc7b8994263ea5c5c320c1\">In our nearly 30 years of experience, the capabilities here are critical to success at this stage. Specifics are subject to change by company.<\/p>\n\n\n<div class=\"gb-container gb-container-9d0407da\">\n\n<a class=\"gb-button gb-button-2471d9b4 gb-button-text gb-button-orange-button\" href=\"https:\/\/www.pancommunications.com\/contact\/\">Contact Our Growth Marketing Team<\/a>\n\n\n\n<a class=\"gb-button gb-button-563494bd gb-button-text-only\" href=\"https:\/\/www.pancommunications.com\/work\/\"><span class=\"gb-button-text\">See Our Success Stories<\/span><span class=\"gb-icon\"><svg fill=\"\" viewBox=\"0 0 26 26\" height=\"26\" width=\"26\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_678_11332)\">\n<path fill=\"\" d=\"M17.5398 6.16504C18.1746 5.53027 19.2055 5.53027 19.8402 6.16504L25.5277 11.8525C26.1625 12.4873 26.1625 13.5182 25.5277 14.1529L19.8402 19.8404C19.2055 20.4752 18.1746 20.4752 17.5398 19.8404C16.9051 19.2057 16.9051 18.1748 17.5398 17.54L20.4496 14.6252H9.75C8.85117 14.6252 8.125 13.899 8.125 13.0002C8.125 12.1014 8.85117 11.3752 9.75 11.3752H20.4496L17.5348 8.46035C16.9 7.82559 16.9 6.79473 17.5348 6.15996L17.5398 6.16504Z\"><\/path>\n<\/g>\n<defs>\n<clipPath id=\"clip0_678_11332\">\n<rect fill=\"white\" height=\"26\" width=\"26\"><\/rect>\n<\/clipPath>\n<\/defs>\n<\/svg><\/span><\/a>\n\n<\/div>\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-c2b6f8ec\"><div class=\"gb-container gb-container-c2b6f8ec\">\n<div class=\"gb-container gb-container-c727bb41 gb-container-7d38e08b gb-accordion\">\n<div class=\"gb-container gb-container-16c849a1 gb-container-1a20d66e gb-accordion__item gb-accordion__item-open\" data-transition=\"slide\">\n\n<button class=\"gb-button gb-button-edaa3667 gb-accordion__toggle gb-block-is-current\" id=\"gb-accordion-toggle-edaa3667\"><span class=\"gb-button-text\"><strong><strong>Expanded Media Footprint<\/strong><\/strong><\/span><span class=\"gb-icon\"><svg class=\"gb-accordion__icon\" height=\"1em\" width=\"1em\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><svg class=\"gb-accordion__icon-open\" height=\"1em\" width=\"1em\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><\/button>\n\n\n<div id=\"gb-accordion-content-c128d19c\" class=\"gb-accordion__content\"><div class=\"gb-container gb-container-c128d19c\">\n\n<p class=\"has-maw-white-color has-text-color has-link-color wp-elements-fdffb31521c89ba6401f34fd23d438c7\">Use your brand\u2019s media footprint as a strategic tool to build advocacy, facilitate engagement, and further drive your brand\u2019s goals.<\/p>\n\n<\/div><\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-893d9f46 gb-container-1a20d66e gb-accordion__item\" data-transition=\"slide\">\n\n<button class=\"gb-button gb-button-61f82a45 gb-accordion__toggle\" id=\"gb-accordion-toggle-61f82a45\"><span class=\"gb-button-text\"><strong><strong>High-Visibility or Global Campaigns<\/strong><\/strong><\/span><span class=\"gb-icon\"><svg class=\"gb-accordion__icon\" height=\"1em\" width=\"1em\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><svg class=\"gb-accordion__icon-open\" height=\"1em\" width=\"1em\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><\/button>\n\n\n<div id=\"gb-accordion-content-ed4c0e63\" class=\"gb-accordion__content\"><div class=\"gb-container gb-container-ed4c0e63\">\n\n<p class=\"has-maw-white-color has-text-color has-link-color wp-elements-c7396aa1f60e85252703a452b129e859\">Multi-channel, multi-impact campaigns. When creating and executing global marketing campaigns, you need a partner with a global footprint to fully integrate effectively across your organization, channels, and maximize business leads and reach.<\/p>\n\n<\/div><\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-ff0c142d gb-container-1a20d66e gb-accordion__item\" data-transition=\"slide\">\n\n<button class=\"gb-button gb-button-2efcc340 gb-accordion__toggle\" id=\"gb-accordion-toggle-2efcc340\"><span class=\"gb-button-text\"><strong><strong>Account-Based Marketing<\/strong><\/strong><\/span><span class=\"gb-icon\"><svg class=\"gb-accordion__icon\" height=\"1em\" width=\"1em\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><svg class=\"gb-accordion__icon-open\" height=\"1em\" width=\"1em\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><\/button>\n\n\n<div id=\"gb-accordion-content-586c8ae0\" class=\"gb-accordion__content\"><div class=\"gb-container gb-container-586c8ae0\">\n\n<p class=\"has-maw-white-color has-text-color has-link-color wp-elements-c33c986636ac9996e41f7b907fe38dbb\">At this stage, concentrating your marketing efforts on a set of clearly defined target accounts and crafting personalized plans for outreach can deliver a high ROI.<\/p>\n\n<\/div><\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-97b92069 gb-container-1a20d66e gb-accordion__item\" data-transition=\"slide\">\n\n<button class=\"gb-button gb-button-9a2d0a30 gb-accordion__toggle\" id=\"gb-accordion-toggle-9a2d0a30\"><span class=\"gb-button-text\"><strong><strong>Thought Leadership Content Marketing Program<\/strong><\/strong><\/span><span class=\"gb-icon\"><svg class=\"gb-accordion__icon\" height=\"1em\" width=\"1em\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><svg class=\"gb-accordion__icon-open\" height=\"1em\" width=\"1em\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><\/button>\n\n\n<div id=\"gb-accordion-content-f2ee3751\" class=\"gb-accordion__content\"><div class=\"gb-container gb-container-f2ee3751\">\n\n<p class=\"has-maw-white-color has-text-color has-link-color wp-elements-1f642a4f634b72ea051e0bfe990d7951\">Content rules the world, from SEO to valuable resources that build brand advocacy, loyalty, and establish a thought leadership position.<\/p>\n\n<\/div><\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-09165cd2 gb-container-1a20d66e gb-accordion__item\" data-transition=\"slide\">\n\n<button class=\"gb-button gb-button-01d31c3f gb-accordion__toggle\" id=\"gb-accordion-toggle-01d31c3f\"><span class=\"gb-button-text\"><strong><strong><strong>Ongoing Intelligence Gathering &amp; Social Monitoring<\/strong><\/strong><\/strong><\/span><span class=\"gb-icon\"><svg class=\"gb-accordion__icon\" height=\"1em\" width=\"1em\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><svg class=\"gb-accordion__icon-open\" height=\"1em\" width=\"1em\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><\/button>\n\n\n<div id=\"gb-accordion-content-6d2a4a2d\" class=\"gb-accordion__content\"><div class=\"gb-container gb-container-6d2a4a2d\">\n\n<p class=\"has-maw-white-color has-text-color has-link-color wp-elements-944aa1e623e7c725243be85aa970a07b\">The truth is in the data. Social monitoring and intel gathering is at the heart of understanding how markets are shifting, how competition is positioning themselves, and where new opportunities lie.<\/p>\n\n<\/div><\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-64c29dac gb-container-1a20d66e gb-accordion__item\" data-transition=\"slide\">\n\n<button class=\"gb-button gb-button-963913fe gb-accordion__toggle\" id=\"gb-accordion-toggle-963913fe\"><span class=\"gb-button-text\"><strong><strong>Multidirectional Advocacy<\/strong><\/strong><\/span><span class=\"gb-icon\"><svg class=\"gb-accordion__icon\" height=\"1em\" width=\"1em\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><svg class=\"gb-accordion__icon-open\" height=\"1em\" width=\"1em\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span><\/button>\n\n\n<div id=\"gb-accordion-content-c0843ab0\" class=\"gb-accordion__content\"><div class=\"gb-container gb-container-c0843ab0\">\n\n<p class=\"has-maw-white-color has-text-color has-link-color wp-elements-f3618ad5a939494fa9f0b03c1d228b4d\">Authentic storytelling and endorsement across platforms is critical in this phase. Brands should empower advocacy in media, analysts, influencers, and employees, while also showcasing a mature and growing voice of the customer.<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-6132afcb\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-232b982a\">\n<div class=\"gb-grid-column gb-grid-column-6043a5d4\"><div class=\"gb-container gb-container-6043a5d4\">\n\n<h3 class=\"gb-headline gb-headline-aaddfc49 gb-headline-text\">Transformation Insights<\/h3>\n\n\n\n<a class=\"gb-button gb-button-87322775 gb-button-text gb-button-orange-button\" href=\"https:\/\/www.pancommunications.com\/insights\/\">All Insights<\/a>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-32f89ab6\"><div class=\"gb-container gb-container-32f89ab6\">\n\r\n \r\n<div id=\"c-swiper-block_d5982d94a19b0dd3b67b92829eb1a0bd\" class=\"c-swiper-posts \">\r\n\r\n<div class=\"swiper post-swiper\">\r\n      <div 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Growth may not be constant, and when it is happening, it\u2019s not always at the same pace or with the same next step in mind. The&nbsp;PAN Growth Phase Assessment&nbsp;helps determine which pace you\u2019re moving at now, and how strategic integrated marketing and PR capabilities can&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/www.pancommunications.com\/gpa\/\" title=\"Read GPA\"><span>Read more &raquo;<\/span><\/a><\/p>\n","protected":false},"author":14,"featured_media":23121,"parent":0,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-21260","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Find Your Phase | PAN&#039;s Growth Phase Assessment<\/title>\n<meta name=\"description\" content=\"PAN&#039;s assessment helps determine your current pace, and how strategic integrated marketing &amp; PR capabilities can help you reach your next 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