{"id":21626,"date":"2024-04-08T10:49:34","date_gmt":"2024-04-08T15:49:34","guid":{"rendered":"https:\/\/pancom.wpenginepowered.com\/insights\/b2b2c-healthcare-perspective\/"},"modified":"2024-06-06T08:29:29","modified_gmt":"2024-06-06T13:29:29","slug":"b2b2c-healthcare-perspective","status":"publish","type":"insight","link":"https:\/\/www.pancommunications.com\/insights\/b2b2c-healthcare-perspective\/","title":{"rendered":"B2B2C Healthcare Perspective: A Q&#038;A With Dan Martin, PAN&#8217;s Executive Vice President of Healthcare"},"content":{"rendered":"","protected":false},"featured_media":21627,"template":"","categories":[41],"insight_type":[164],"insight_author":[499],"class_list":["post-21626","insight","type-insight","status-publish","has-post-thumbnail","hentry","category-healthcare","insight_type-blog","insight_author-dan-martin"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B2B2C Healthcare Perspective: Q&amp;A With Dan Martin, EVP at PAN<\/title>\n<meta name=\"description\" content=\"In this B2B2C healthcare perspective, PAN&#039;s Executive Vice President of Healthcare Dan Martin shares unique insights and industry expertise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pancommunications.com\/insights\/b2b2c-healthcare-perspective\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B2C Healthcare Perspective: Q&amp;A With Dan Martin, EVP at PAN\" \/>\n<meta property=\"og:description\" content=\"In this B2B2C healthcare perspective, PAN&#039;s Executive Vice President of Healthcare Dan Martin shares unique insights and industry expertise.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pancommunications.com\/insights\/b2b2c-healthcare-perspective\/\" \/>\n<meta property=\"og:site_name\" content=\"PAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PANCommunications\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-06T13:29:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/Dan-Martin-QA-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2200\" \/>\n\t<meta property=\"og:image:height\" content=\"1238\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@PANcomm\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.pancommunications.com\/insights\/b2b2c-healthcare-perspective\/\",\"url\":\"https:\/\/www.pancommunications.com\/insights\/b2b2c-healthcare-perspective\/\",\"name\":\"B2B2C Healthcare Perspective: Q&A With Dan Martin, EVP at PAN\",\"isPartOf\":{\"@id\":\"https:\/\/www.pancommunications.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.pancommunications.com\/insights\/b2b2c-healthcare-perspective\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.pancommunications.com\/insights\/b2b2c-healthcare-perspective\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/Dan-Martin-QA-scaled-1.jpg\",\"datePublished\":\"2024-04-08T15:49:34+00:00\",\"dateModified\":\"2024-06-06T13:29:29+00:00\",\"description\":\"In this B2B2C healthcare perspective, PAN's Executive Vice President of Healthcare Dan Martin shares unique insights and industry expertise.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.pancommunications.com\/insights\/b2b2c-healthcare-perspective\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.pancommunications.com\/insights\/b2b2c-healthcare-perspective\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.pancommunications.com\/insights\/b2b2c-healthcare-perspective\/#primaryimage\",\"url\":\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/Dan-Martin-QA-scaled-1.jpg\",\"contentUrl\":\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/Dan-Martin-QA-scaled-1.jpg\",\"width\":2200,\"height\":1238},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.pancommunications.com\/insights\/b2b2c-healthcare-perspective\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.pancommunications.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"B2B2C Healthcare Perspective: A Q&#038;A...\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.pancommunications.com\/#website\",\"url\":\"https:\/\/www.pancommunications.com\/\",\"name\":\"PAN Communications\",\"description\":\"PAN Communications\",\"publisher\":{\"@id\":\"https:\/\/www.pancommunications.com\/#organization\"},\"alternateName\":\"PAN\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.pancommunications.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.pancommunications.com\/#organization\",\"name\":\"PAN\",\"alternateName\":\"PAN\",\"url\":\"https:\/\/www.pancommunications.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.pancommunications.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/03\/logo_color.svg\",\"contentUrl\":\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/03\/logo_color.svg\",\"width\":149,\"height\":53,\"caption\":\"PAN\"},\"image\":{\"@id\":\"https:\/\/www.pancommunications.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/PANCommunications\/\",\"https:\/\/x.com\/PANcomm\",\"https:\/\/www.instagram.com\/pancomm\/\",\"https:\/\/www.linkedin.com\/company\/pan-communications\/\",\"https:\/\/www.youtube.com\/user\/pancomm10\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"B2B2C Healthcare Perspective: Q&A With Dan Martin, EVP at PAN","description":"In this B2B2C healthcare perspective, PAN's Executive Vice President of Healthcare Dan Martin shares unique insights and industry expertise.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.pancommunications.com\/insights\/b2b2c-healthcare-perspective\/","og_locale":"en_US","og_type":"article","og_title":"B2B2C Healthcare Perspective: Q&A With Dan Martin, EVP at PAN","og_description":"In this B2B2C healthcare perspective, PAN's Executive Vice President of Healthcare Dan Martin shares unique insights and industry expertise.","og_url":"https:\/\/www.pancommunications.com\/insights\/b2b2c-healthcare-perspective\/","og_site_name":"PAN","article_publisher":"https:\/\/www.facebook.com\/PANCommunications\/","article_modified_time":"2024-06-06T13:29:29+00:00","og_image":[{"width":2200,"height":1238,"url":"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/Dan-Martin-QA-scaled-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@PANcomm","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.pancommunications.com\/insights\/b2b2c-healthcare-perspective\/","url":"https:\/\/www.pancommunications.com\/insights\/b2b2c-healthcare-perspective\/","name":"B2B2C Healthcare Perspective: Q&A With Dan Martin, EVP at PAN","isPartOf":{"@id":"https:\/\/www.pancommunications.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.pancommunications.com\/insights\/b2b2c-healthcare-perspective\/#primaryimage"},"image":{"@id":"https:\/\/www.pancommunications.com\/insights\/b2b2c-healthcare-perspective\/#primaryimage"},"thumbnailUrl":"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/Dan-Martin-QA-scaled-1.jpg","datePublished":"2024-04-08T15:49:34+00:00","dateModified":"2024-06-06T13:29:29+00:00","description":"In this B2B2C healthcare perspective, PAN's Executive Vice President of Healthcare Dan Martin shares unique insights and industry expertise.","breadcrumb":{"@id":"https:\/\/www.pancommunications.com\/insights\/b2b2c-healthcare-perspective\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.pancommunications.com\/insights\/b2b2c-healthcare-perspective\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pancommunications.com\/insights\/b2b2c-healthcare-perspective\/#primaryimage","url":"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/Dan-Martin-QA-scaled-1.jpg","contentUrl":"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/Dan-Martin-QA-scaled-1.jpg","width":2200,"height":1238},{"@type":"BreadcrumbList","@id":"https:\/\/www.pancommunications.com\/insights\/b2b2c-healthcare-perspective\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.pancommunications.com\/"},{"@type":"ListItem","position":2,"name":"B2B2C Healthcare Perspective: A Q&#038;A..."}]},{"@type":"WebSite","@id":"https:\/\/www.pancommunications.com\/#website","url":"https:\/\/www.pancommunications.com\/","name":"PAN Communications","description":"PAN Communications","publisher":{"@id":"https:\/\/www.pancommunications.com\/#organization"},"alternateName":"PAN","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.pancommunications.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.pancommunications.com\/#organization","name":"PAN","alternateName":"PAN","url":"https:\/\/www.pancommunications.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pancommunications.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/03\/logo_color.svg","contentUrl":"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/03\/logo_color.svg","width":149,"height":53,"caption":"PAN"},"image":{"@id":"https:\/\/www.pancommunications.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/PANCommunications\/","https:\/\/x.com\/PANcomm","https:\/\/www.instagram.com\/pancomm\/","https:\/\/www.linkedin.com\/company\/pan-communications\/","https:\/\/www.youtube.com\/user\/pancomm10"]}]}},"_links":{"self":[{"href":"https:\/\/www.pancommunications.com\/wp-json\/wp\/v2\/insight\/21626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pancommunications.com\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/www.pancommunications.com\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pancommunications.com\/wp-json\/wp\/v2\/media\/21627"}],"wp:attachment":[{"href":"https:\/\/www.pancommunications.com\/wp-json\/wp\/v2\/media?parent=21626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pancommunications.com\/wp-json\/wp\/v2\/categories?post=21626"},{"taxonomy":"insight_type","embeddable":true,"href":"https:\/\/www.pancommunications.com\/wp-json\/wp\/v2\/insight_type?post=21626"},{"taxonomy":"insight_author","embeddable":true,"href":"https:\/\/www.pancommunications.com\/wp-json\/wp\/v2\/insight_author?post=21626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}