{"id":21714,"date":"2024-04-17T15:33:11","date_gmt":"2024-04-17T20:33:11","guid":{"rendered":"https:\/\/pancom.wpenginepowered.com\/?post_type=case_study&p=21714"},"modified":"2024-04-24T23:01:24","modified_gmt":"2024-04-25T04:01:24","slug":"the-security-foundation","status":"publish","type":"case_study","link":"https:\/\/www.pancommunications.com\/work\/case-studies\/the-security-foundation\/","title":{"rendered":"Leveraging creativity and integration to build brand awareness"},"content":{"rendered":"
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Solution<\/h2>\n\n\n\n

Partnering for a new era<\/h3>\n\n\n\n

We quickly developed a three-phased approach to transform ISF into the newly minted TSF.<\/p>\n\n\n\n

Brand and Communications Audit<\/h4>\n\n\n\n

We conducted interviews with internal ISF SMEs to support a qualitative and quantitative brand and messaging analysis and paired that effort with a social media audit and website analysis. <\/p>\n\n\n\n

Messaging and Visual Identity Development<\/h4>\n\n\n\n

Content and creative teams developed a TSF style including positioning, personality, archetype and tone of voice, and brand guidelines outlining strategy, visual identity, logos, fonts, color scheme, and templates. <\/p>\n\n\n\n

Brand Roll Out Plan and Timeline<\/h4>\n\n\n\n

The team produced a final brand book and communications strategy to promote the new name and share the transformation with both internal and external audiences. <\/p>\n\n<\/div><\/div>\n\n

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result<\/h2>\n\n\n\n

Brand identity to be proud of <\/h3>\n\n\n\n

For an organization with such far-reaching influence and a growing impact on global affairs, the pressure to nail the new brand identity was significant. 
TSF stakeholders unveiled the new brand and positioning at their annual dinner to overwhelmingly positive reviews, including \u201cchills,\u201d \u201cgoosebumps,\u201d and \u201ca sense of pride.\u201d Board members felt that the PAN approach had captured the messaging and brand essence in a way that had eluded them until now. <\/p>\n\n\n\n

TSF was so pleased with the outcome that they chose to retain PAN for Phase 2 of the project, which included a website redesign, content strategy, and the production of their first brand video, which drove a significant uptick in donations. That video will be highlighted across TSF social channels and web pages to announce the rebrand publicly, but the early feedback is already in.<\/p>\n\n\n\n

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We want everyone at TSF to see\u2026 we want the world to see it!\u201d <\/p>\n<\/blockquote>\n\n\n\n

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