{"id":21857,"date":"2024-04-20T11:37:30","date_gmt":"2024-04-20T16:37:30","guid":{"rendered":"https:\/\/pancom.wpenginepowered.com\/?post_type=case_study&p=21857"},"modified":"2024-04-29T13:34:41","modified_gmt":"2024-04-29T18:34:41","slug":"venti","status":"publish","type":"case_study","link":"https:\/\/www.pancommunications.com\/work\/case-studies\/venti\/","title":{"rendered":"The race towards self-driving success\u00a0"},"content":{"rendered":"
\n
\n
\n
\n\n

Solution<\/h2>\n\n\n\n

Redefine the industry standard<\/h3>\n\n\n\n

Venti\u2019s market insight goes against the popular narrative. Moving goods\u2014not people\u2014is the best market for self-driving vehicles. And leveraging AI to convert any vehicle into an AV is a critical way forward in this fourth industrial revolution. <\/p>\n\n\n\n

PAN uncovered Venti\u2019s strategic opportunity by evaluating its positioning against top competitors. Based on this audit and key stakeholder feedback, PAN built a strategy on six core pillars. <\/p>\n\n\n\n

PAN began the brand and messaging refresh to more closely associate Venti with \u201cautonomous logistics\u201d and refine their target audience to logistics and industrial hubs, defined as ports, airports, factories, warehouses and depots. This bolstered Venti’s competitive position and allowed the program to more precisely target a specific group of buyers. <\/p>\n\n\n\n

The PAN team also amplified this repositioning with media outreach that strictly targets business press, working alongside Venti’s CEO. <\/p>\n\n\n\n

Focused on the supply chain and the AV revolution, the team targeted Wyle\u2019s platform to top-tier media outlets only, and then amplified coverage with a paid social pilot, targeting specific decision-makers at logistics and industrial hubs with non-promotional media articles. <\/p>\n\n\n\n

The team also launched an accolades pipeline to bolster Venti\u2019s industry recognition, with a heavy emphasis on corporate growth and leadership awards. <\/p>\n\n<\/div><\/div>\n\n

\n\n

result<\/h2>\n\n\n\n

Connecting with precision for category ownership <\/h3>\n\n\n\n

\u201cThe real success and perhaps even bigger opportunity,\u201d said Forbes about the funding, \u201cis in industrial vehicles in ports, factories and airports.\u201d <\/p>\n\n\n\n

Venti\u2019s Series B launch was prominently featured in Forbes, Reuters, and TechCrunch, with hundreds of additional articles. It was the most-covered month in the company\u2019s history by all measurements, quality (reach) and quantity. <\/p>\n\n\n\n

Since then, Venti has appeared in 670 articles in six months; this is an increase 5x over any previous 12-month period in the startup\u2019s history. Venti owns the category of \u201cautonomous logistics\u201d by a wide margin over its much larger competitors. <\/p>\n\n\n\n

Coverage highlights include: <\/h4>\n\n\n\n