{"id":21865,"date":"2024-04-20T12:07:18","date_gmt":"2024-04-20T17:07:18","guid":{"rendered":"https:\/\/pancom.wpenginepowered.com\/?post_type=case_study&#038;p=21865"},"modified":"2024-04-27T15:45:35","modified_gmt":"2024-04-27T20:45:35","slug":"ware2go","status":"publish","type":"case_study","link":"https:\/\/www.pancommunications.com\/work\/case-studies\/ware2go\/","title":{"rendered":"Shaping the future of fulfillment"},"content":{"rendered":"<div class=\"gb-container gb-container-42fddb2f o-standard-wrapper alignfull\">\n<div class=\"gb-container gb-container-7ae99a35\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4250da91\">\n<div class=\"gb-grid-column gb-grid-column-cbcf65f7\"><div class=\"gb-container gb-container-cbcf65f7\">\n\n<h2 class=\"gb-headline gb-headline-3e14d1c8 gb-headline-text is-style-u-eyebrow-heading\">Solution<\/h2>\n\n\n\n<h3 class=\"gb-headline gb-headline-1724fed3 gb-headline-text\">Integrated to drive impact<\/h3>\n\n\n\n<p>Knowing that co-warehousing with a major retailer was a relatively new and unfamiliar practice, Ware2Go and PAN set out to understand how mid-size fulfillment decision makers felt about the emerging concept. Named The Future of Fulfillment, the research would show what the future of fulfillment and logistics could look like for SMBs to thrive\u2014and how providers like Ware2Go can support them in these fulfillment goals.&nbsp;<\/p>\n\n\n\n<p>Tactics included:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Supporting Ware2Go\u2019s brand social efforts and the CEO\u2019s LinkedIn page<\/li>\n\n\n\n<li>An organic strategy to increase awareness and engagement of the Gap<\/li>\n\n\n\n<li>A paid social strategy to promote the CEO\u2019s Manifest attendance and speaking engagements to boost attendance.<\/li>\n<\/ul>\n\n\n\n<p>For the CEO&#8217;s speaking panel at Manifest, PAN leaned heavily on promoting his attendance and session via organic social and paid-boosting of organic LinkedIn posts to further promote the Future of Fulfillment report findings and the panel. Prior to the event, boosted posts were optimized to reach the target audience of the event, while geo-targeting was incorporated to boosts going live the day prior to the CEO\u2019s panel.<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-ad8a8ba6\"><div class=\"gb-container gb-container-ad8a8ba6\">\n\n<h2 class=\"gb-headline gb-headline-a51ae2d9 gb-headline-text is-style-u-eyebrow-heading\">result<\/h2>\n\n\n\n<h3 class=\"gb-headline gb-headline-067ecbad gb-headline-text\">#1 media hit leads to business uptick<\/h3>\n\n\n\n<p>Despite last-minute pivots, PAN successfully secured an exclusive feature with the #1 goal publication: Women\u2019s Wear Daily\u2014a direct line of sight to the types of merchants who would be looking to benefit from this kind of co-warehousing partnership.&nbsp;<\/p>\n\n\n\n<p>The Ware2Go and Gap teams were aligned in seeing this as an incredible win\u2014a feature story in their first-choice media outlet that reached 1.8M+ retail merchant business decision-makers.&nbsp;<\/p>\n\n\n\n<p>And most importantly, it fulfilled the goal of linking our PR efforts directly with lead generation for Ware2Go. Upon reading the WWD feature, Playboy Intimates reached out to engage the sales team for their 3PL RFP. The news triggered additional retailers to engage with Ware2Go including Tory Burch, Estee Lauder, Stella and Dot, and ASOS.&nbsp;<\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-1f1d57bf\"><img loading=\"lazy\" decoding=\"async\" width=\"1249\" height=\"320\" class=\"gb-image gb-image-1f1d57bf\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/Ware2Go_Award-1.png\" alt=\"\" title=\"Ware2Go_Award 1\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/Ware2Go_Award-1.png 1249w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/Ware2Go_Award-1-100x26.png 100w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/Ware2Go_Award-1-768x197.png 768w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/Ware2Go_Award-1-960x246.png 960w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/Ware2Go_Award-1-300x77.png 300w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/04\/Ware2Go_Award-1-1024x262.png 1024w\" sizes=\"auto, (max-width: 1249px) 100vw, 1249px\" \/><\/figure>\n\n\n\n<h4 class=\"gb-headline gb-headline-b27464c6 gb-headline-text is-style-u-bold-paragraph-style\">&nbsp;<\/h4>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-ec5f9601 alignfull\">\n<div class=\"gb-container gb-container-d1595e59\">\n<div class=\"gb-container gb-container-3f66eb33\">\n\n<h2 class=\"gb-headline gb-headline-73c7d22e gb-headline-text is-style-u-eyebrow-heading\">More work<\/h2>\n\n\n\n<h4 class=\"gb-headline gb-headline-3048acaa gb-headline-text h1-style\">See more<\/h4>\n\n\n\n<h4 class=\"gb-headline gb-headline-5178928c gb-headline-text is-style-u-outline-font-teal u-move \">good stuff<\/h4>\n\n\n<div class=\"gb-container gb-container-566b7a3a\">\n\n<a class=\"gb-button gb-button-c90b68df gb-button-text gb-button-orange-button\" href=\"https:\/\/www.pancommunications.com\/work\/\">View Our Full Portfolio<\/a>\n\n\n\n<a class=\"gb-button gb-button-30ad2ea9 gb-button-text-only c-arrow-link\" href=\"https:\/\/www.pancommunications.com\/contact\/\"><span class=\"gb-button-text\">Let&#8217;s Talk<\/span><span class=\"gb-icon\"><svg fill=\"\" viewBox=\"0 0 26 26\" height=\"26\" width=\"26\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_678_11332)\">\n<path fill=\"\" d=\"M17.5398 6.16504C18.1746 5.53027 19.2055 5.53027 19.8402 6.16504L25.5277 11.8525C26.1625 12.4873 26.1625 13.5182 25.5277 14.1529L19.8402 19.8404C19.2055 20.4752 18.1746 20.4752 17.5398 19.8404C16.9051 19.2057 16.9051 18.1748 17.5398 17.54L20.4496 14.6252H9.75C8.85117 14.6252 8.125 13.899 8.125 13.0002C8.125 12.1014 8.85117 11.3752 9.75 11.3752H20.4496L17.5348 8.46035C16.9 7.82559 16.9 6.79473 17.5348 6.15996L17.5398 6.16504Z\"><\/path>\n<\/g>\n<defs>\n<clipPath id=\"clip0_678_11332\">\n<rect fill=\"white\" height=\"26\" width=\"26\"><\/rect>\n<\/clipPath>\n<\/defs>\n<\/svg><\/span><\/a>\n\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-0eb11a4e\">\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-51422ea6 gb-query-loop-wrapper\"><\/div>\n\n<\/div>\n<\/div>\n<\/div>","protected":false},"featured_media":21868,"template":"","industry":[678],"service":[666,140],"class_list":["post-21865","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","industry-supply-chain"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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