{"id":22202,"date":"2024-04-27T15:26:47","date_gmt":"2024-04-27T20:26:47","guid":{"rendered":"https:\/\/pancom.wpenginepowered.com\/?post_type=case_study&p=22202"},"modified":"2025-06-23T13:54:03","modified_gmt":"2025-06-23T18:54:03","slug":"driving-innovation-in-neurology-tech","status":"publish","type":"case_study","link":"https:\/\/www.pancommunications.com\/work\/case-studies\/driving-innovation-in-neurology-tech\/","title":{"rendered":"Driving innovation in neurology tech"},"content":{"rendered":"
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SOLUTION<\/h2>\n\n\n\n

Connecting the dots from brand to demand<\/h3>\n\n\n\n

PAN\u2019s integrated strategy targeted lab developers, scientists and the neuro-research community to ride the wave of neurological advancement signaled by the FDA approval as it impacts the future of treatment for dementia, Alzheimer\u2019s disease and ALS. The campaign anchored into earned media, organic and paid social media to drive lead-generation, third-party influencer engagement, and paid search strategy.<\/p>\n\n\n

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Result<\/h2>\n\n\n\n

Generating excitement around blood-based diagnostic testing<\/h3>\n\n\n\n

PAN\u2019s efforts to help the brand capitalize on this milestone neurological breakthrough has thus far generated 8 press interviews with top-tier publications (AP, Reuters, STAT News), 3 feature articles, and notable social shares\/impressions as the excitement around blood-based diagnostic testing continues to rise.<\/p>\n\n<\/div>\n<\/div><\/div>\n\n

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We are proud to partner with such innovative brands in the life sciences, pushing the boundaries of medical marvels and broadening our understanding of\u2014and creating groundbreaking treatments for\u2014the chronic conditions of our time.<\/p>\r\n

\r\n Matthew Briggs, Senior Vice President, Healthcare at PAN<\/cite>\r\n <\/div>\r\n <\/blockquote>\r\n
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More work<\/h2>\n\n\n\n

See more<\/h4>\n\n\n\n

good stuff<\/h4>\n\n\n
\n\nView Our Full Portfolio<\/a>\n\n\n\nLet’s Talk<\/span>\n\n<\/path>\n<\/g>\n\n\n<\/rect>\n<\/clipPath>\n<\/defs>\n<\/svg><\/span><\/a>\n\n<\/div>\n<\/div>\n\n
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