{"id":22605,"date":"2024-05-15T11:22:28","date_gmt":"2024-05-15T16:22:28","guid":{"rendered":"https:\/\/www.pancommunications.com\/?post_type=case_study&#038;p=22605"},"modified":"2024-10-25T10:07:51","modified_gmt":"2024-10-25T15:07:51","slug":"nuance","status":"publish","type":"case_study","link":"https:\/\/www.pancommunications.com\/work\/case-studies\/nuance\/","title":{"rendered":"Driving an integrated program to fortify leadership position in healthcare"},"content":{"rendered":"<div class=\"gb-container gb-container-42fddb2f o-standard-wrapper alignfull\">\n<div class=\"gb-container gb-container-b2f8fd6e\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d434e5ef c-counter-grid\">\n<div class=\"gb-grid-column gb-grid-column-1fbe42f2\"><div class=\"gb-container gb-container-1fbe42f2\">\n\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-047d1e4 is-style-u-outline-font-teal u-counter-large\" data-block-id=\"047d1e4\"><style>.stk-047d1e4{margin-bottom:0px !important}<\/style><div class=\"stk-block-count-up__text\">160<\/div><\/div>\n\n\n\n<p class=\"gb-headline gb-headline-84847020 gb-headline-text is-style-default\">pieces of coverage over 9 months<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-86989885\"><div class=\"gb-container gb-container-86989885\">\n\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-6add382 is-style-u-outline-font-teal u-counter-large\" data-block-id=\"6add382\"><style>.stk-6add382{margin-bottom:0px !important}<\/style><div class=\"stk-block-count-up__text\">30K<\/div><\/div>\n\n\n\n<p class=\"gb-headline gb-headline-8f401907 gb-headline-text is-style-default\">social media engagements over 5 months<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-10692789\"><div class=\"gb-container gb-container-10692789\">\n\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-26e6134 is-style-u-outline-font-teal u-counter-large\" data-block-id=\"26e6134\"><style>.stk-26e6134{margin-bottom:0px !important}<\/style><div class=\"stk-block-count-up__text\">14K<\/div><\/div>\n\n\n\n<p class=\"gb-headline gb-headline-553ebdb6 gb-headline-text is-style-default\">clicks to Nuance\u2019s website over 5 months<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-7ae99a35\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4250da91\">\n<div class=\"gb-grid-column gb-grid-column-cbcf65f7\"><div class=\"gb-container gb-container-cbcf65f7\">\n\n<h2 class=\"gb-headline gb-headline-3e14d1c8 gb-headline-text is-style-u-eyebrow-heading\">Solution<\/h2>\n\n\n\n<h3 class=\"gb-headline gb-headline-1724fed3 gb-headline-text\">Marrying media and social<\/h3>\n\n\n\n<h4 class=\"gb-headline gb-headline-e214f058 gb-headline-text is-style-u-bold-paragraph-style\">Trade Show Support<\/h4>\n\n\n\n<p>Secured interviews and coverage and provided strategic counsel for announcements leading up to and during prominent healthcare conferences including HLTH, RSNA, and HIMSS.<\/p>\n\n\n\n<h4 class=\"gb-headline gb-headline-e971f2e6 gb-headline-text is-style-u-bold-paragraph-style\">Voice of the Customer<\/h4>\n\n\n\n<p>Leaned into customer engagement to provide third-party validation of the technology\u2019s success. Secured trade, regional, and business press opportunities to discuss key partnerships and results.<\/p>\n\n\n\n<h4 class=\"gb-headline gb-headline-2c8a1885 gb-headline-text is-style-u-bold-paragraph-style\">Social Media Strategy<\/h4>\n\n\n\n<p>Drafted corporate and executive copy to support media successes, press releases, case studies, partnerships, and events.<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-ad8a8ba6\"><div class=\"gb-container gb-container-ad8a8ba6\">\n\n<h2 class=\"gb-headline gb-headline-a51ae2d9 gb-headline-text is-style-u-eyebrow-heading\">result<\/h2>\n\n\n\n<h3 class=\"gb-headline gb-headline-067ecbad gb-headline-text\">Amplified Nuance\u2019s voice with key stakeholders<\/h3>\n\n\n\n<p>With articles in <a href=\"https:\/\/www.cnbc.com\/2023\/06\/27\/openai-powered-app-from-microsoft-is-coming-to-epic-systems.html\" target=\"_blank\" rel=\"noreferrer noopener\"><em>CNBC<\/em><\/a>, <a href=\"https:\/\/www.cnbc.com\/2023\/06\/27\/openai-powered-app-from-microsoft-is-coming-to-epic-systems.html\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Forbes<\/em><\/a>, <a href=\"https:\/\/www.statnews.com\/2024\/01\/18\/microsoft-dax-copilot-clinical-notes-epic-health-records\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>STAT<\/em><\/a>, <a href=\"https:\/\/endpts.com\/microsofts-nuance-launches-dax-copilot-to-more-clinicians-for-ai-assisted-medical-notes\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>EndPoints<\/em><\/a>, <a href=\"https:\/\/www.healthleadersmedia.com\/innovation\/ai-la-vive-gives-starring-role-workflow-tech\" target=\"_blank\" rel=\"noreferrer noopener\"><em>HealthLeaders<\/em><\/a>, <a href=\"https:\/\/www.fiercehealthcare.com\/ai-and-machine-learning\/microsofts-ai-copilot-takes-epic-unc-health-lifespan-expand-tech-more\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Fierce Healthcare<\/em><\/a>, <a href=\"https:\/\/www.healthcaredive.com\/news\/dax-copilot-nuance-automated-doctor-tool-artificial-intelligence-healthcare\/694818\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Healthcare Dive<\/em><\/a>, and beyond, PAN helped Nuance garner millions of impressions in high-value publications read by customers and prospects, generating positive market perceptions and awareness.<\/p>\n\n\n\n<p>Additionally, the engaging social content our team crafted drove an uptick in traffic to Nuance\u2019s website, helping to drive top of funnel marketing efforts and accelerate the company\u2019s growth.<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-eba9cc52 alignfull\">\n<div class=\"gb-container gb-container-6330e9ab\">\n \r\n\r\n\r\n\r\n<div id=\"c-quoteblock-block_d139ec298635dc4fd4aff124b54cea50\" class=\"alignfull c-quoteblock  c-quoteblock-is-logo c-quoteblock-style-five is-smaller-font\">\r\n    <div class=\"c-quoteblock__inner\">\r\n        <blockquote class=\"c-quoteblock__quote\">\r\n            <p>We really needed a PR agency partner that could help drive awareness of our latest AI-powered solutions to accelerate our overall healthcare growth and category leadership. The PAN team hit it out of the park, consistently securing high impact media results and developing engaging social content. They have deep knowledge and understanding of our industry and expertise in the approach and tactics to drive significant results. PAN acted as a true extension of our internal team and provided the highest quality work across our PR program. We could not appreciate them more!<\/p>\r\n            <div class=\"c-quoteblock__attribution\">\r\n            <cite>Caitlyn Treanor, Senior Communications Manager at Nuance<\/cite>\r\n            <\/div>\r\n        <\/blockquote>\r\n        <div class=\"c-quoteblock__img\">\r\n                <svg width=\"248\" height=\"249\" viewBox=\"0 0 248 249\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n<circle id=\"Ellipse 243\" cx=\"124.172\" cy=\"124.506\" r=\"121.268\" stroke=\"white\" stroke-width=\"5\" stroke-linecap=\"round\" stroke-dasharray=\"10 10\"\/>\r\n<\/svg>\r\n<div class=\"c-logo-wrap\"><img loading=\"lazy\" decoding=\"async\" width=\"193\" height=\"40\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/05\/nuance.svg\" class=\"attachment-large size-large\" alt=\"\" \/><\/div>\r\n        \r\n    <\/div>\r\n<\/div>\r\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-ec5f9601 alignfull\">\n<div class=\"gb-container gb-container-d1595e59\">\n<div class=\"gb-container gb-container-3f66eb33\">\n\n<h2 class=\"gb-headline gb-headline-73c7d22e gb-headline-text is-style-u-eyebrow-heading\">More work<\/h2>\n\n\n\n<h4 class=\"gb-headline gb-headline-3048acaa gb-headline-text h1-style\">See more<\/h4>\n\n\n\n<h4 class=\"gb-headline gb-headline-5178928c gb-headline-text is-style-u-outline-font-teal u-move \">good stuff<\/h4>\n\n\n<div class=\"gb-container gb-container-566b7a3a\">\n\n<a class=\"gb-button gb-button-c90b68df gb-button-text gb-button-orange-button\" href=\"https:\/\/www.pancommunications.com\/work\/\">View Our Full Portfolio<\/a>\n\n\n\n<a class=\"gb-button gb-button-30ad2ea9 gb-button-text-only c-arrow-link\" href=\"https:\/\/www.pancommunications.com\/contact\/\"><span class=\"gb-button-text\">Let&#8217;s Talk<\/span><span class=\"gb-icon\"><svg fill=\"\" viewBox=\"0 0 26 26\" height=\"26\" width=\"26\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_678_11332)\">\n<path 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class=\"gb-container-link\" href=\"https:\/\/www.pancommunications.com\/work\/case-studies\/jobber\/\"><\/a>\n<figure class=\"gb-block-image gb-block-image-0da69c6d\"><img loading=\"lazy\" decoding=\"async\" width=\"10000\" height=\"5000\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2026\/02\/shutterstock_2512187459.jpg\" class=\"gb-image-0da69c6d\" alt=\"\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2026\/02\/shutterstock_2512187459.jpg 10000w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2026\/02\/shutterstock_2512187459-300x150.jpg 300w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2026\/02\/shutterstock_2512187459-1024x512.jpg 1024w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2026\/02\/shutterstock_2512187459-768x384.jpg 768w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2026\/02\/shutterstock_2512187459-1536x768.jpg 1536w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2026\/02\/shutterstock_2512187459-2048x1024.jpg 2048w\" sizes=\"auto, (max-width: 10000px) 100vw, 10000px\" \/><\/figure>\n\n<div class=\"gb-container gb-container-72dcc555 c-case-card-overlay\"><\/div>\n\n<div class=\"gb-container gb-container-f963626c c-case-card-content\">\n<img loading=\"lazy\" decoding=\"async\" class=\"c-case-card-logo\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/03\/jobber_logo-1.png\" alt=\"jobber logo, white\" title=\"jobber_logo\" width=\"518\" height=\"444\">\n\n<p class=\"gb-headline gb-headline-9c3de4fa gb-headline-text\"><a href=\"https:\/\/www.pancommunications.com\/work\/case-studies\/jobber\/\">Building visibility in an overlooked industry\u00a0<\/a><\/p>\n\n<span class=\"u-taxonomy-pill\">B2B Tech<\/span>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div>","protected":false},"featured_media":22606,"template":"","industry":[693],"service":[665,666],"class_list":["post-22605","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","industry-health-tech-automation-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Driving an integrated program to fortify leadership position in healthcare - PAN<\/title>\n<meta name=\"description\" content=\"PAN supported Nuance in capitalizing on moments that matter across various channels to create a steady drumbeat of buzz around Nuance\u2019s tech innovation and adoption.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pancommunications.com\/work\/case-studies\/nuance\/\" \/>\n<meta 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