{"id":22611,"date":"2024-05-15T11:23:16","date_gmt":"2024-05-15T16:23:16","guid":{"rendered":"https:\/\/www.pancommunications.com\/?post_type=case_study&#038;p=22611"},"modified":"2024-10-25T10:08:25","modified_gmt":"2024-10-25T15:08:25","slug":"curating-proprietary-research-to-drive-awareness","status":"publish","type":"case_study","link":"https:\/\/www.pancommunications.com\/work\/case-studies\/curating-proprietary-research-to-drive-awareness\/","title":{"rendered":"Curating proprietary research &amp; consumer surveys to drive awareness"},"content":{"rendered":"<div class=\"gb-container gb-container-42fddb2f o-standard-wrapper alignfull\">\n<div class=\"gb-container gb-container-b2f8fd6e\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d434e5ef c-counter-grid\">\n<div class=\"gb-grid-column gb-grid-column-1fbe42f2\"><div class=\"gb-container gb-container-1fbe42f2\">\n\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-047d1e4 is-style-u-outline-font-teal u-counter-large\" data-block-id=\"047d1e4\"><style>.stk-047d1e4{margin-bottom:0px !important}<\/style><div class=\"stk-block-count-up__text\">3<\/div><\/div>\n\n\n\n<p class=\"gb-headline gb-headline-84847020 gb-headline-text is-style-default\">research projects<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-86989885\"><div class=\"gb-container gb-container-86989885\">\n\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-6add382 is-style-u-outline-font-teal u-counter-large\" data-block-id=\"6add382\"><style>.stk-6add382{margin-bottom:0px !important}<\/style><div class=\"stk-block-count-up__text\">18<\/div><\/div>\n\n\n\n<p class=\"gb-headline gb-headline-8f401907 gb-headline-text is-style-default\">pieces of media coverage<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-10692789\"><div class=\"gb-container gb-container-10692789\">\n\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-26e6134 is-style-u-outline-font-teal u-counter-large\" data-block-id=\"26e6134\"><style>.stk-26e6134{margin-bottom:0px !important}<\/style><div class=\"stk-block-count-up__text\">70M<\/div><\/div>\n\n\n\n<p class=\"gb-headline gb-headline-553ebdb6 gb-headline-text is-style-default\">impressions<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-7ae99a35\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4250da91\">\n<div class=\"gb-grid-column gb-grid-column-cbcf65f7\"><div class=\"gb-container gb-container-cbcf65f7\">\n\n<h2 class=\"gb-headline gb-headline-3e14d1c8 gb-headline-text is-style-u-eyebrow-heading\">Solution<\/h2>\n\n\n\n<h3 class=\"gb-headline gb-headline-1724fed3 gb-headline-text\">Pairing data insights for strongest impact<\/h3>\n\n\n\n<p>With a shared goal of amplifying media coverage and leveraging available data to its full potential, PAN worked with the client to better understand the clinical data and insights available across its provider network and weave this data into outreach around trending industry conversations. PAN also created new consumer data sets (via global market research firm, Dynata) to both bolster the company\u2019s proprietary data, or in some cases, to use as standalone data. Over six months, PAN worked with the client on three research projects on topics that spanned from telehealth to women\u2019s health, building pitches around the most compelling data points. PAN secured interviews and coverage that helped elevate the EHR company as a credible, knowledgeable, and data-driven resource.<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-ad8a8ba6\"><div class=\"gb-container gb-container-ad8a8ba6\">\n\n<h2 class=\"gb-headline gb-headline-a51ae2d9 gb-headline-text is-style-u-eyebrow-heading\">result<\/h2>\n\n\n\n<h3 class=\"gb-headline gb-headline-067ecbad gb-headline-text\">Elevated company\u2019s profile as healthcare data authority<\/h3>\n\n\n\n<p>Securing coverage in <em>U.S. News &amp; World Report<\/em>, <em>Politico<\/em>, <em>Healthcare IT News<\/em>, <em>PatientEngagementHIT<\/em>, and beyond, PAN helped the client share key research insights with the general public on timely topics and engage in relevant industry conversations. Doing so helped increase the company\u2019s visibility in the market, furthering the collective understanding of how people experience healthcare in America and how tech companies can be change-makers in bettering this experience for all.<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-eba9cc52 alignfull\">\n<div class=\"gb-container gb-container-6330e9ab\">\n \r\n\r\n\r\n\r\n<div id=\"c-quoteblock-block_9e697643cbe08f42fc339d389275655d\" class=\"alignfull c-quoteblock   c-quoteblock-style-one is-smaller-font\">\r\n    <div class=\"c-quoteblock__inner\">\r\n        <blockquote class=\"c-quoteblock__quote\">\r\n            <p>Data is a critical piece to any company\u2019s PR and media strategy. At PAN, we have helped many organizations uncover and leverage internal data for external gain\u2014enabling them to meaningfully participate in relevant industry conversations and prove they have a pulse on what their customers and the broader industry care about.\u201d<\/p>\r\n            <div class=\"c-quoteblock__attribution\">\r\n            <cite>Alex Connelly, Director at PAN<\/cite>\r\n            <\/div>\r\n        <\/blockquote>\r\n        <div class=\"c-quoteblock__img\">\r\n                <svg width=\"248\" height=\"249\" viewBox=\"0 0 248 249\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n<circle id=\"Ellipse 243\" cx=\"124.172\" cy=\"124.506\" r=\"121.268\" stroke=\"white\" stroke-width=\"5\" stroke-linecap=\"round\" stroke-dasharray=\"10 10\"\/>\r\n<\/svg>\r\n<span class=\"c-green-ring\"><\/span>\r\n<span class=\"u-orange-ball\"><\/span>\r\n<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/06\/alex-headshot.png\" class=\"attachment-crop-square size-crop-square\" alt=\"\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/06\/alex-headshot.png 400w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/06\/alex-headshot-150x150.png 150w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/06\/alex-headshot-300x300.png 300w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/06\/alex-headshot-100x100.png 100w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>\r\n        \r\n    <\/div>\r\n<\/div>\r\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-ec5f9601 alignfull\">\n<div class=\"gb-container gb-container-d1595e59\">\n<div class=\"gb-container gb-container-3f66eb33\">\n\n<h2 class=\"gb-headline gb-headline-73c7d22e gb-headline-text is-style-u-eyebrow-heading\">More work<\/h2>\n\n\n\n<h4 class=\"gb-headline gb-headline-3048acaa gb-headline-text h1-style\">See more<\/h4>\n\n\n\n<h4 class=\"gb-headline gb-headline-5178928c gb-headline-text is-style-u-outline-font-teal u-move \">good stuff<\/h4>\n\n\n<div class=\"gb-container gb-container-566b7a3a\">\n\n<a class=\"gb-button gb-button-c90b68df gb-button-text gb-button-orange-button\" href=\"https:\/\/www.pancommunications.com\/work\/\">View Our Full Portfolio<\/a>\n\n\n\n<a class=\"gb-button gb-button-30ad2ea9 gb-button-text-only c-arrow-link\" href=\"https:\/\/www.pancommunications.com\/contact\/\"><span class=\"gb-button-text\">Let&#8217;s Talk<\/span><span class=\"gb-icon\"><svg fill=\"\" viewBox=\"0 0 26 26\" height=\"26\" width=\"26\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_678_11332)\">\n<path fill=\"\" d=\"M17.5398 6.16504C18.1746 5.53027 19.2055 5.53027 19.8402 6.16504L25.5277 11.8525C26.1625 12.4873 26.1625 13.5182 25.5277 14.1529L19.8402 19.8404C19.2055 20.4752 18.1746 20.4752 17.5398 19.8404C16.9051 19.2057 16.9051 18.1748 17.5398 17.54L20.4496 14.6252H9.75C8.85117 14.6252 8.125 13.899 8.125 13.0002C8.125 12.1014 8.85117 11.3752 9.75 11.3752H20.4496L17.5348 8.46035C16.9 7.82559 16.9 6.79473 17.5348 6.15996L17.5398 6.16504Z\"><\/path>\n<\/g>\n<defs>\n<clipPath id=\"clip0_678_11332\">\n<rect fill=\"white\" height=\"26\" width=\"26\"><\/rect>\n<\/clipPath>\n<\/defs>\n<\/svg><\/span><\/a>\n\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-0eb11a4e\">\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-01c5fae6 gb-query-loop-wrapper\">\n<div class=\"gb-grid-column gb-grid-column-b80093d8 gb-query-loop-item post-44632 case_study type-case_study status-publish has-post-thumbnail hentry industry-b2b-tech\"><div class=\"gb-container gb-container-b80093d8 c-case-card\"><a class=\"gb-container-link\" href=\"https:\/\/www.pancommunications.com\/work\/case-studies\/jobber\/\"><\/a>\n<figure class=\"gb-block-image gb-block-image-0da69c6d\"><img loading=\"lazy\" decoding=\"async\" width=\"10000\" height=\"5000\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2026\/02\/shutterstock_2512187459.jpg\" class=\"gb-image-0da69c6d\" alt=\"\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2026\/02\/shutterstock_2512187459.jpg 10000w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2026\/02\/shutterstock_2512187459-300x150.jpg 300w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2026\/02\/shutterstock_2512187459-1024x512.jpg 1024w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2026\/02\/shutterstock_2512187459-768x384.jpg 768w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2026\/02\/shutterstock_2512187459-1536x768.jpg 1536w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2026\/02\/shutterstock_2512187459-2048x1024.jpg 2048w\" sizes=\"auto, (max-width: 10000px) 100vw, 10000px\" \/><\/figure>\n\n<div class=\"gb-container gb-container-72dcc555 c-case-card-overlay\"><\/div>\n\n<div 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