{"id":22886,"date":"2024-06-28T13:28:01","date_gmt":"2024-06-28T18:28:01","guid":{"rendered":"https:\/\/www.pancommunications.com\/?post_type=case_study&#038;p=22886"},"modified":"2024-07-11T10:46:39","modified_gmt":"2024-07-11T15:46:39","slug":"gyant","status":"publish","type":"case_study","link":"https:\/\/www.pancommunications.com\/work\/case-studies\/gyant\/","title":{"rendered":"Driving brand visibility &amp; navigating rapid growth\u00a0"},"content":{"rendered":"<div class=\"gb-container gb-container-42fddb2f o-standard-wrapper alignfull\">\n<div class=\"gb-container gb-container-b2f8fd6e\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d434e5ef c-counter-grid\">\n<div class=\"gb-grid-column gb-grid-column-1fbe42f2\"><div class=\"gb-container gb-container-1fbe42f2\">\n\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-047d1e4 is-style-u-outline-font-teal u-counter-large\" data-block-id=\"047d1e4\"><style>.stk-047d1e4{margin-bottom:0px !important}<\/style><div class=\"stk-block-count-up__text\">67<\/div><\/div>\n\n\n\n<p class=\"gb-headline gb-headline-84847020 gb-headline-text is-style-default\">media hits<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-86989885\"><div class=\"gb-container gb-container-86989885\">\n\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-6add382 is-style-u-outline-font-teal u-counter-large\" data-block-id=\"6add382\"><style>.stk-6add382{margin-bottom:0px !important}<\/style><div class=\"stk-block-count-up__text\">23B<\/div><\/div>\n\n\n\n<p class=\"gb-headline gb-headline-8f401907 gb-headline-text is-style-default\">UVM<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-7ae99a35\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4250da91\">\n<div class=\"gb-grid-column gb-grid-column-cbcf65f7\"><div class=\"gb-container gb-container-cbcf65f7\">\n\n<h2 class=\"gb-headline gb-headline-3e14d1c8 gb-headline-text is-style-u-eyebrow-heading\">Solution<\/h2>\n\n\n\n<h3 class=\"gb-headline gb-headline-1724fed3 gb-headline-text\">Gaining traction leading to funding announcement&nbsp;<\/h3>\n\n\n\n<h4 class=\"gb-headline gb-headline-e214f058 gb-headline-text is-style-u-bold-paragraph-style\">Strategic Media Relations&nbsp;<\/h4>\n\n\n\n<p>Within two months, PAN worked with GYANT and its customers to craft and pitch 7 press releases: announcing GYANT\u2019s COVID-19 solution; highlighting its traction across 16 health systems and plans; and featuring customers high profile customers across the US healthcare landscape.&nbsp;<\/p>\n\n\n\n<h4 class=\"gb-headline gb-headline-e971f2e6 gb-headline-text is-style-u-bold-paragraph-style\">Thought Leadership<\/h4>\n\n\n\n<p>Throughout the news cycle, PAN worked with GYANT to develop supplementary thought leadership materials, as well, such as a case study on the results experienced by Intermountain Healthcare.&nbsp;<\/p>\n\n\n\n<h4 class=\"gb-headline gb-headline-2c8a1885 gb-headline-text is-style-u-bold-paragraph-style\">Funding Announcement Strategy&nbsp;<\/h4>\n\n\n\n<p>Leading up to GYANT\u2019s funding news, PAN worked with GYANT to craft the press release, an FAQ, updated messaging, and a media outreach plan to target healthcare trade press and national business press. We focused our outreach on the longer-term positive outcomes that GYANT\u2019s products created for customers and their patients, centering the story on how GYANT is helping, rather than profiting; building off the awareness, visibility, and thought leadership the team generated.&nbsp;<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-ad8a8ba6\"><div class=\"gb-container gb-container-ad8a8ba6\">\n\n<h2 class=\"gb-headline gb-headline-a51ae2d9 gb-headline-text is-style-u-eyebrow-heading\">result<\/h2>\n\n\n\n<h3 class=\"gb-headline gb-headline-067ecbad gb-headline-text\">Demonstrating demand value from earned media&nbsp;<\/h3>\n\n\n\n<p>As a startup navigating rapid growth, GYANT\u2019s monthly sales tripled as a result of their rapid response to the pandemic and strong promotion of their COVID-19 solution. Initially, PAN secured 26 pieces of media coverage with 177M UVM between March and May 2020. Following the funding news, PAN\u2019s efforts garnered an additional 41 media hits with 22.7B UVM.&nbsp;<br>&nbsp;&nbsp;<br>Coverage highlights included The Wall Street Journal, VentureBeat, Forbes, Fortune, Becker\u2019s Health IT, MedCity News, FierceHealthcare, MobiHealthNews, and more. GYANT\u2019s sales team has leveraged the media coverage in ongoing conversations with national hospitals and health systems to demonstrate their value, especially during this health crisis.&nbsp;<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-eba9cc52 alignfull\">\n<div class=\"gb-container gb-container-6330e9ab\">\n \r\n\r\n\r\n\r\n<div id=\"c-quoteblock-block_ee376c92ea4ed9a95bf083808fcde08f\" class=\"alignfull c-quoteblock  c-quoteblock-is-logo c-quoteblock-style-five is-smaller-font\">\r\n    <div class=\"c-quoteblock__inner\">\r\n        <blockquote class=\"c-quoteblock__quote\">\r\n            <p>PAN has been a wonderful strategic partner throughout GYANT\u2019s evolution. Their ability to capitalize on healthcare trends and spearhead key thought leadership conversations has generated numerous opportunities.\u201d<\/p>\r\n            <div class=\"c-quoteblock__attribution\">\r\n            <cite>Chris Farrell, SVP of Marketing at GYANT\u00a0<\/cite>\r\n            <\/div>\r\n        <\/blockquote>\r\n        <div class=\"c-quoteblock__img\">\r\n                <svg width=\"248\" height=\"249\" viewBox=\"0 0 248 249\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n<circle id=\"Ellipse 243\" cx=\"124.172\" cy=\"124.506\" r=\"121.268\" stroke=\"white\" stroke-width=\"5\" stroke-linecap=\"round\" stroke-dasharray=\"10 10\"\/>\r\n<\/svg>\r\n<div class=\"c-logo-wrap\"><img loading=\"lazy\" decoding=\"async\" width=\"172\" height=\"49\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/06\/GyantLogo_Color-1.svg\" class=\"attachment-large size-large\" alt=\"\" \/><\/div>\r\n        \r\n    <\/div>\r\n<\/div>\r\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-ec5f9601 alignfull\">\n<div class=\"gb-container gb-container-d1595e59\">\n<div class=\"gb-container gb-container-3f66eb33\">\n\n<h2 class=\"gb-headline gb-headline-73c7d22e gb-headline-text is-style-u-eyebrow-heading\">More work<\/h2>\n\n\n\n<h4 class=\"gb-headline gb-headline-3048acaa gb-headline-text h1-style\">See more<\/h4>\n\n\n\n<h4 class=\"gb-headline gb-headline-5178928c gb-headline-text is-style-u-outline-font-teal u-move \">good stuff<\/h4>\n\n\n<div class=\"gb-container gb-container-566b7a3a\">\n\n<a class=\"gb-button gb-button-c90b68df gb-button-text gb-button-orange-button\" href=\"https:\/\/www.pancommunications.com\/work\/\">View Our Full Portfolio<\/a>\n\n\n\n<a class=\"gb-button gb-button-30ad2ea9 gb-button-text-only c-arrow-link\" href=\"https:\/\/www.pancommunications.com\/contact\/\"><span class=\"gb-button-text\">Let&#8217;s Talk<\/span><span class=\"gb-icon\"><svg fill=\"\" viewBox=\"0 0 26 26\" height=\"26\" width=\"26\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_678_11332)\">\n<path fill=\"\" d=\"M17.5398 6.16504C18.1746 5.53027 19.2055 5.53027 19.8402 6.16504L25.5277 11.8525C26.1625 12.4873 26.1625 13.5182 25.5277 14.1529L19.8402 19.8404C19.2055 20.4752 18.1746 20.4752 17.5398 19.8404C16.9051 19.2057 16.9051 18.1748 17.5398 17.54L20.4496 14.6252H9.75C8.85117 14.6252 8.125 13.899 8.125 13.0002C8.125 12.1014 8.85117 11.3752 9.75 11.3752H20.4496L17.5348 8.46035C16.9 7.82559 16.9 6.79473 17.5348 6.15996L17.5398 6.16504Z\"><\/path>\n<\/g>\n<defs>\n<clipPath id=\"clip0_678_11332\">\n<rect fill=\"white\" height=\"26\" width=\"26\"><\/rect>\n<\/clipPath>\n<\/defs>\n<\/svg><\/span><\/a>\n\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-0eb11a4e\">\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-01c5fae6 gb-query-loop-wrapper\">\n<div class=\"gb-grid-column gb-grid-column-b80093d8 gb-query-loop-item post-22897 case_study type-case_study status-publish has-post-thumbnail hentry industry-commerce-cx\"><div class=\"gb-container gb-container-b80093d8 c-case-card\"><a class=\"gb-container-link\" href=\"https:\/\/www.pancommunications.com\/work\/case-studies\/harnessing-timely-consumers-insights-to-drive-thought-leadership\/\"><\/a>\n<figure class=\"gb-block-image gb-block-image-0da69c6d\"><img loading=\"lazy\" decoding=\"async\" width=\"1062\" height=\"839\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/06\/thought_leaders.png\" class=\"gb-image-0da69c6d\" alt=\"\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/06\/thought_leaders.png 1062w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/06\/thought_leaders-300x237.png 300w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/06\/thought_leaders-1024x809.png 1024w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/06\/thought_leaders-768x607.png 768w\" sizes=\"auto, (max-width: 1062px) 100vw, 1062px\" \/><\/figure>\n\n<div class=\"gb-container gb-container-72dcc555 c-case-card-overlay\"><\/div>\n\n<div class=\"gb-container gb-container-f963626c c-case-card-content\">\n\n\n<p class=\"gb-headline gb-headline-9c3de4fa gb-headline-text\"><a href=\"https:\/\/www.pancommunications.com\/work\/case-studies\/harnessing-timely-consumers-insights-to-drive-thought-leadership\/\">Harnessing timely consumer insights to drive thought leadership\u00a0<\/a><\/p>\n\n<span class=\"u-taxonomy-pill\">Commerce &amp; CX<\/span>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div>","protected":false},"featured_media":22888,"template":"","industry":[693],"service":[665,666],"class_list":["post-22886","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","industry-health-tech-automation-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Driving brand visibility &amp; navigating rapid growth\u00a0 - PAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pancommunications.com\/work\/case-studies\/gyant\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Driving brand visibility &amp; navigating rapid growth\u00a0 - PAN\" \/>\n<meta property=\"og:description\" content=\"More work See more good stuff\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pancommunications.com\/work\/case-studies\/gyant\/\" \/>\n<meta property=\"og:site_name\" content=\"PAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PANCommunications\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-11T15:46:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/06\/medical_records.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"774\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@PANcomm\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.pancommunications.com\/work\/case-studies\/gyant\/\",\"url\":\"https:\/\/www.pancommunications.com\/work\/case-studies\/gyant\/\",\"name\":\"Driving brand visibility &amp; 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