{"id":22897,"date":"2024-06-28T13:28:28","date_gmt":"2024-06-28T18:28:28","guid":{"rendered":"https:\/\/www.pancommunications.com\/?post_type=case_study&#038;p=22897"},"modified":"2024-07-09T10:08:56","modified_gmt":"2024-07-09T15:08:56","slug":"harnessing-timely-consumers-insights-to-drive-thought-leadership","status":"publish","type":"case_study","link":"https:\/\/www.pancommunications.com\/work\/case-studies\/harnessing-timely-consumers-insights-to-drive-thought-leadership\/","title":{"rendered":"Harnessing timely consumer insights to drive thought leadership\u00a0"},"content":{"rendered":"<div class=\"gb-container gb-container-42fddb2f o-standard-wrapper alignfull\">\n<div class=\"gb-container gb-container-b2f8fd6e\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d434e5ef c-counter-grid\">\n<div class=\"gb-grid-column gb-grid-column-1fbe42f2\"><div class=\"gb-container gb-container-1fbe42f2\">\n\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-047d1e4 is-style-u-outline-font-teal u-counter-large\" data-block-id=\"047d1e4\"><style>.stk-047d1e4{margin-bottom:0px !important}<\/style><div class=\"stk-block-count-up__text\">44<\/div><\/div>\n\n\n\n<p class=\"gb-headline gb-headline-84847020 gb-headline-text is-style-default\">pieces of coverage&nbsp;&nbsp;<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-86989885\"><div class=\"gb-container gb-container-86989885\">\n\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-6add382 is-style-u-outline-font-teal u-counter-large\" data-block-id=\"6add382\"><style>.stk-6add382{margin-bottom:0px !important}<\/style><div class=\"stk-block-count-up__text\">4<\/div><\/div>\n\n\n\n<p class=\"gb-headline gb-headline-8f401907 gb-headline-text is-style-default\">consumer surveys tied to timely moments in time\/breaking news (in 6 months)&nbsp;<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-10692789\"><div class=\"gb-container gb-container-10692789\">\n\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-26e6134 is-style-u-outline-font-teal u-counter-large\" data-block-id=\"26e6134\"><style>.stk-26e6134{margin-bottom:0px !important}<\/style><div class=\"stk-block-count-up__text\">4.8B<\/div><\/div>\n\n\n\n<p class=\"gb-headline gb-headline-553ebdb6 gb-headline-text is-style-default\">Potential Impressions<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-7ae99a35\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4250da91\">\n<div class=\"gb-grid-column gb-grid-column-cbcf65f7\"><div class=\"gb-container gb-container-cbcf65f7\">\n\n<h2 class=\"gb-headline gb-headline-3e14d1c8 gb-headline-text is-style-u-eyebrow-heading\">Solution<\/h2>\n\n\n\n<h3 class=\"gb-headline gb-headline-1724fed3 gb-headline-text\">Breaking through the Noise and Data Overloads with Reporters\u202f&nbsp;<\/h3>\n\n\n\n<p>By anticipating important moments in real time and reacting quickly to retail industry developments, the brand team at PAN gathered insights from consumers by conducting a 10-question survey issued by Dynata. Through these surveys, data and insights were collected, analyzed, and used for pitching top tier and broadcast outlets.\u202f&nbsp;<br>&nbsp;<br>By leveraging data from Dynata, PAN was able to offer the company branded insights to reporters and develop original commentary on behalf of the company.\u202f&nbsp;<br>&nbsp;<br>As part of the research process, PAN leveraged daily news scans to audit hot topics and to develop survey themes that would drive the highest impact.\u202f\u202f&nbsp;<br>&nbsp;<br>In one example, PAN conducted a survey to show how \u2018retail shrink\u2019 is impacting consumers\u2019 in-store shopping behaviors and perceptions of retailers. The survey data was included in a Squawk Box segment on CNBC titled \u201cRetail\u2019s \u2018shrink-ing\u2019 inventory issue.\u201d The segment received more than 60K views between promotion on CNBC\u2019s and the reporter\u2019s own social profiles.\u202fIn other examples, PAN capitalized on important moments in time like Amazon\u2019s Summer Prime Days, the launch of Instagram\u2019s Threads and Black Friday and Cyber Monday to secure interest with reporters and secure commentary opportunities for the company\u2019s executive team. The data from multiple surveys led to over 40 media hits and helped the team achieve the goal of securing top-tier coverage.\u202f\u202f&nbsp;<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-ad8a8ba6\"><div class=\"gb-container gb-container-ad8a8ba6\">\n\n<h2 class=\"gb-headline gb-headline-a51ae2d9 gb-headline-text is-style-u-eyebrow-heading\">result<\/h2>\n\n\n\n<h3 class=\"gb-headline gb-headline-067ecbad gb-headline-text\">Capitalizing on a Moment in Time&nbsp;<\/h3>\n\n\n\n<p>Armed with timely, relevant consumer insights tied to important moments in time aided the team in securing coverage across retail trade, business press and broadcast media. Moreover, the data often served as a launching point for garnering interest in the company\u2019s larger research pieces. In the case of the Threads survey, the consumer insights initially pitched secured interest from the reporter who sought expert insight into how brands may respond to the new platform from an advertising standpoint. Through this, the company\u2019s CMO was featured in articles on Vogue Business and WWD (syndicated across the Yahoo! News network) promoting data from the company\u2019s \u201cChannel Mix Study\u201d report which shows brands\u2019 shifts in online advertising spend to owned and earned channels.\u202f\u202f\u202f\u202f\u202f&nbsp;<br>&nbsp;<br>Overall, data from the Dynata surveys supported ongoing media touchpoints keeping the brand and its subject matter experts top of mind for all things related to consumer and retail trends. Coverage was secured in top publications including CNBC, WWD, Vogue Business, Retail Today, Retail Customer Experience, and more.\u202f\u202f&nbsp;<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-eba9cc52 alignfull\">\n<div class=\"gb-container gb-container-6330e9ab\">\n \r\n\r\n\r\n\r\n<div id=\"c-quoteblock-block_cecda99dc1380cf948f9168210035784\" class=\"alignfull c-quoteblock   c-quoteblock-style-one is-smaller-font\">\r\n    <div class=\"c-quoteblock__inner\">\r\n        <blockquote class=\"c-quoteblock__quote\">\r\n            <p>What sets our collaboration apart is not just the vibrant storytelling, but our shared commitment to a data-driven approach. Together, we&#8217;ve crafted timely and creative storylines that not only reflect the rapidly evolving retail and ecommerce landscape but also resonate deeply with our target audience.&#8221;<\/p>\r\n            <div class=\"c-quoteblock__attribution\">\r\n            <cite>Laura Beauregard, VP at PAN\u202f\u202f<\/cite>\r\n            <\/div>\r\n        <\/blockquote>\r\n        <div class=\"c-quoteblock__img\">\r\n                <svg width=\"248\" height=\"249\" viewBox=\"0 0 248 249\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n<circle id=\"Ellipse 243\" cx=\"124.172\" cy=\"124.506\" r=\"121.268\" stroke=\"white\" stroke-width=\"5\" stroke-linecap=\"round\" stroke-dasharray=\"10 10\"\/>\r\n<\/svg>\r\n<span class=\"c-green-ring\"><\/span>\r\n<span class=\"u-orange-ball\"><\/span>\r\n<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/06\/LauraBeauregard_PAN_Communications_03-1000x1000.jpg\" class=\"attachment-crop-square size-crop-square\" alt=\"Laura Beauregard, Vice President at PAN Communications, headshot\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/06\/LauraBeauregard_PAN_Communications_03-1000x1000.jpg 1000w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/06\/LauraBeauregard_PAN_Communications_03-150x150.jpg 150w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/06\/LauraBeauregard_PAN_Communications_03-300x300.jpg 300w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/06\/LauraBeauregard_PAN_Communications_03-768x768.jpg 768w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/06\/LauraBeauregard_PAN_Communications_03-1024x1024.jpg 1024w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/06\/LauraBeauregard_PAN_Communications_03-1536x1536.jpg 1536w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/06\/LauraBeauregard_PAN_Communications_03-2048x2048.jpg 2048w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/06\/LauraBeauregard_PAN_Communications_03-100x100.jpg 100w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/06\/LauraBeauregard_PAN_Communications_03-960x960.jpg 960w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/06\/LauraBeauregard_PAN_Communications_03-650x650.jpg 650w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/06\/LauraBeauregard_PAN_Communications_03-414x414.jpg 414w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/06\/LauraBeauregard_PAN_Communications_03-1440x1440.jpg 1440w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n        \r\n    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