{"id":22904,"date":"2024-07-10T09:48:34","date_gmt":"2024-07-10T14:48:34","guid":{"rendered":"https:\/\/www.pancommunications.com\/?post_type=case_study&#038;p=22904"},"modified":"2025-04-23T12:23:09","modified_gmt":"2025-04-23T17:23:09","slug":"establishing-relationships-and-influencers-for-brand-awareness","status":"publish","type":"case_study","link":"https:\/\/www.pancommunications.com\/work\/case-studies\/establishing-relationships-and-influencers-for-brand-awareness\/","title":{"rendered":"Establishing relationships and influencers to raise brand awareness"},"content":{"rendered":"<div class=\"gb-container gb-container-42fddb2f o-standard-wrapper alignfull\">\n<div class=\"gb-container gb-container-b2f8fd6e\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d434e5ef c-counter-grid\">\n<div class=\"gb-grid-column gb-grid-column-1fbe42f2\"><div class=\"gb-container gb-container-1fbe42f2\">\n\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-047d1e4 is-style-u-outline-font-teal u-counter-large\" data-block-id=\"047d1e4\"><style>.stk-047d1e4{margin-bottom:0px !important}<\/style><div class=\"stk-block-count-up__text\">17<\/div><\/div>\n\n\n\n<p class=\"gb-headline gb-headline-84847020 gb-headline-text is-style-default\">pieces of coverage\u2028(over 6 MOnths)\u00a0\u00a0<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-86989885\"><div class=\"gb-container gb-container-86989885\">\n\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-6add382 is-style-u-outline-font-teal u-counter-large\" data-block-id=\"6add382\"><style>.stk-6add382{margin-bottom:0px !important}<\/style><div class=\"stk-block-count-up__text\">8.4M<\/div><\/div>\n\n\n\n<p class=\"gb-headline gb-headline-8f401907 gb-headline-text is-style-default\">Readers reached via media\u2028(over 6 MOnths)<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-10692789\"><div class=\"gb-container gb-container-10692789\">\n\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-26e6134 is-style-u-outline-font-teal u-counter-large\" data-block-id=\"26e6134\"><style>.stk-26e6134{margin-bottom:0px !important}<\/style><div class=\"stk-block-count-up__text\">33<\/div><\/div>\n\n\n\n<p class=\"gb-headline gb-headline-553ebdb6 gb-headline-text is-style-default\">Influencer features and engagements (over 6 MOnths)<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-7ae99a35\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4250da91\">\n<div class=\"gb-grid-column gb-grid-column-cbcf65f7\"><div class=\"gb-container gb-container-cbcf65f7\">\n\n<h2 class=\"gb-headline gb-headline-3e14d1c8 gb-headline-text is-style-u-eyebrow-heading\">Solution<\/h2>\n\n\n\n<h3 class=\"gb-headline gb-headline-1724fed3 gb-headline-text\">Getting in front of decision-makers at small-to-midsize firms<\/h3>\n\n\n\n<p>PAN set out to establish lasting relationships with highly influential people in the legal and accounting industries to get the company\u2019s brand and its solutions in front of decision-makers at small-to-midsize firms.<\/p>\n\n\n\n<p>Over six months, PAN engaged seven new influencers across the legal and accounting space, using their platforms and channels to target key audiences (via podcasts, newsletters, etc.). By fostering strong relationships with these influencers, PAN and the company received pro bono work offers and introductions to other prominent voices interested in working with, and promoting, the brand.<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-ad8a8ba6\"><div class=\"gb-container gb-container-ad8a8ba6\">\n\n<h2 class=\"gb-headline gb-headline-a51ae2d9 gb-headline-text is-style-u-eyebrow-heading\">result<\/h2>\n\n\n\n<h3 class=\"gb-headline gb-headline-7724c46b gb-headline-text\">Delivering consistent, impactful earned media coverage<\/h3>\n\n\n\n<p>PAN also forged and nurtured connections with established accounting, legal, trade and regional business journalists to build a robust earned media strategy featuring consistent, impactful coverage.<\/p>\n\n\n\n<p>Over six months, PAN developed strong and growing thought leadership platforms for the company\u2019s leadership bench to build their presence and voice in trending industry conversations. Through strategic efforts to elevate the brand\u2019s visibility in earned media, PAN moves closer to making the company a primary resource that journalists preemptively source for inbound opportunities, continually advancing awareness of the brand and its solutions.<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-eba9cc52 alignfull\">\n<div class=\"gb-container gb-container-6330e9ab\">\n \r\n\r\n\r\n\r\n<div id=\"c-quoteblock-block_85b737644b77be119d1b8cd9076cdcc5\" class=\"alignfull c-quoteblock   c-quoteblock-style-one is-smaller-font\">\r\n    <div class=\"c-quoteblock__inner\">\r\n        <blockquote class=\"c-quoteblock__quote\">\r\n            <p>It has been wonderful to elevate the client\u2019s brand through influencer relations and gain visibility for the benefits of their solutions within key markets.<\/p>\r\n            <div class=\"c-quoteblock__attribution\">\r\n            <cite>Ariel Novak, VP of Technology at PAN\u202f\u202f<\/cite>\r\n            <\/div>\r\n        <\/blockquote>\r\n        <div class=\"c-quoteblock__img\">\r\n                <svg width=\"248\" height=\"249\" viewBox=\"0 0 248 249\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n<circle id=\"Ellipse 243\" cx=\"124.172\" cy=\"124.506\" r=\"121.268\" stroke=\"white\" stroke-width=\"5\" stroke-linecap=\"round\" stroke-dasharray=\"10 10\"\/>\r\n<\/svg>\r\n<span class=\"c-green-ring\"><\/span>\r\n<span class=\"u-orange-ball\"><\/span>\r\n<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"1000\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/12\/ArielNoval_PAN_Communications_03-1000x1000.jpg\" class=\"attachment-crop-square size-crop-square\" alt=\"Ariel Novak, Vice President at PAN Communications, headshot\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/12\/ArielNoval_PAN_Communications_03-1000x1000.jpg 1000w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/12\/ArielNoval_PAN_Communications_03-150x150.jpg 150w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/12\/ArielNoval_PAN_Communications_03-300x300.jpg 300w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/12\/ArielNoval_PAN_Communications_03-768x768.jpg 768w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/12\/ArielNoval_PAN_Communications_03-1024x1024.jpg 1024w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/12\/ArielNoval_PAN_Communications_03-1536x1536.jpg 1536w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/12\/ArielNoval_PAN_Communications_03-2048x2048.jpg 2048w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/12\/ArielNoval_PAN_Communications_03-100x100.jpg 100w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/12\/ArielNoval_PAN_Communications_03-960x960.jpg 960w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/12\/ArielNoval_PAN_Communications_03-650x650.jpg 650w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/12\/ArielNoval_PAN_Communications_03-414x414.jpg 414w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/12\/ArielNoval_PAN_Communications_03-1440x1440.jpg 1440w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/>\r\n        \r\n    <\/div>\r\n<\/div>\r\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-ec5f9601 alignfull\">\n<div class=\"gb-container gb-container-d1595e59\">\n<div class=\"gb-container gb-container-3f66eb33\">\n\n<h2 class=\"gb-headline gb-headline-73c7d22e gb-headline-text is-style-u-eyebrow-heading\">More work<\/h2>\n\n\n\n<h4 class=\"gb-headline gb-headline-3048acaa gb-headline-text h1-style\">See more<\/h4>\n\n\n\n<h4 class=\"gb-headline gb-headline-5178928c gb-headline-text is-style-u-outline-font-teal u-move \">good stuff<\/h4>\n\n\n<div class=\"gb-container gb-container-566b7a3a\">\n\n<a class=\"gb-button gb-button-c90b68df gb-button-text gb-button-orange-button\" href=\"https:\/\/www.pancommunications.com\/work\/\">View Our Full Portfolio<\/a>\n\n\n\n<a class=\"gb-button gb-button-30ad2ea9 gb-button-text-only c-arrow-link\" href=\"https:\/\/www.pancommunications.com\/contact\/\"><span class=\"gb-button-text\">Let&#8217;s Talk<\/span><span class=\"gb-icon\"><svg fill=\"\" viewBox=\"0 0 26 26\" height=\"26\" width=\"26\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_678_11332)\">\n<path fill=\"\" d=\"M17.5398 6.16504C18.1746 5.53027 19.2055 5.53027 19.8402 6.16504L25.5277 11.8525C26.1625 12.4873 26.1625 13.5182 25.5277 14.1529L19.8402 19.8404C19.2055 20.4752 18.1746 20.4752 17.5398 19.8404C16.9051 19.2057 16.9051 18.1748 17.5398 17.54L20.4496 14.6252H9.75C8.85117 14.6252 8.125 13.899 8.125 13.0002C8.125 12.1014 8.85117 11.3752 9.75 11.3752H20.4496L17.5348 8.46035C16.9 7.82559 16.9 6.79473 17.5348 6.15996L17.5398 6.16504Z\"><\/path>\n<\/g>\n<defs>\n<clipPath id=\"clip0_678_11332\">\n<rect fill=\"white\" height=\"26\" width=\"26\"><\/rect>\n<\/clipPath>\n<\/defs>\n<\/svg><\/span><\/a>\n\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-0eb11a4e\">\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-01c5fae6 gb-query-loop-wrapper\">\n<div class=\"gb-grid-column gb-grid-column-b80093d8 gb-query-loop-item post-22890 case_study type-case_study status-publish has-post-thumbnail hentry industry-security\"><div class=\"gb-container gb-container-b80093d8 c-case-card\"><a class=\"gb-container-link\" href=\"https:\/\/www.pancommunications.com\/work\/case-studies\/rapid7\/\"><\/a>\n<figure class=\"gb-block-image gb-block-image-0da69c6d\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"851\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/06\/rapid_banner.png\" class=\"gb-image-0da69c6d\" alt=\"\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/06\/rapid_banner.png 1080w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/06\/rapid_banner-300x236.png 300w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/06\/rapid_banner-1024x807.png 1024w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/06\/rapid_banner-768x605.png 768w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n\n<div class=\"gb-container gb-container-72dcc555 c-case-card-overlay\"><\/div>\n\n<div class=\"gb-container gb-container-f963626c c-case-card-content\">\n<img loading=\"lazy\" decoding=\"async\" class=\"c-case-card-logo\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/06\/Rapid7_logo_white.png\" alt=\"\" title=\"Rapid7_logo_white\" width=\"432\" height=\"108\">\n\n<p class=\"gb-headline gb-headline-9c3de4fa gb-headline-text\"><a href=\"https:\/\/www.pancommunications.com\/work\/case-studies\/rapid7\/\">Building a thought leader in cybersecurity\u00a0<\/a><\/p>\n\n<span class=\"u-taxonomy-pill\">Cybersecurity<\/span>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div>","protected":false},"featured_media":22905,"template":"","industry":[674],"service":[666,140],"class_list":["post-22904","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","industry-commerce-cx"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Establishing relationships and influencers to raise brand awareness | PAN<\/title>\n<meta name=\"description\" content=\"A leading workforce innovation company partnered with PAN to drive brand awareness and conversation in the legal and accounting industries.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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