{"id":22910,"date":"2024-07-10T10:10:39","date_gmt":"2024-07-10T15:10:39","guid":{"rendered":"https:\/\/www.pancommunications.com\/?post_type=case_study&#038;p=22910"},"modified":"2024-07-11T11:10:09","modified_gmt":"2024-07-11T16:10:09","slug":"driving-growth-through-alliance-spanning-paid-earned-owned-channels","status":"publish","type":"case_study","link":"https:\/\/www.pancommunications.com\/work\/case-studies\/driving-growth-through-alliance-spanning-paid-earned-owned-channels\/","title":{"rendered":"Driving growth through a transformative alliance spanning paid, earned &amp; owned channels\u00a0"},"content":{"rendered":"<div class=\"gb-container gb-container-42fddb2f o-standard-wrapper alignfull\">\n<div class=\"gb-container gb-container-b2f8fd6e\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d434e5ef c-counter-grid\">\n<div class=\"gb-grid-column gb-grid-column-1fbe42f2\"><div class=\"gb-container gb-container-1fbe42f2\">\n\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-047d1e4 is-style-u-outline-font-teal u-counter-large\" data-block-id=\"047d1e4\"><style>.stk-047d1e4{margin-bottom:0px !important}<\/style><div class=\"stk-block-count-up__text\">51%<\/div><\/div>\n\n\n\n<p class=\"gb-headline gb-headline-84847020 gb-headline-text is-style-default\">increase in &#8220;Power of Voice&#8221;<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-86989885\"><div class=\"gb-container gb-container-86989885\">\n\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-6add382 is-style-u-outline-font-teal u-counter-large\" data-block-id=\"6add382\"><style>.stk-6add382{margin-bottom:0px !important}<\/style><div class=\"stk-block-count-up__text\">631<\/div><\/div>\n\n\n\n<p class=\"gb-headline gb-headline-8f401907 gb-headline-text is-style-default\">leads and 73 conversions on the brand site from PAN-managed paid media campaign with industry-leading publication<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-10692789\"><div class=\"gb-container gb-container-10692789\">\n\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-26e6134 is-style-u-outline-font-teal u-counter-large\" data-block-id=\"26e6134\"><style>.stk-26e6134{margin-bottom:0px !important}<\/style><div class=\"stk-block-count-up__text\">44%<\/div><\/div>\n\n\n\n<p class=\"gb-headline gb-headline-553ebdb6 gb-headline-text is-style-default\">higher CTR than the account average on LinkedIn<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-7ae99a35\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4250da91\">\n<div class=\"gb-grid-column gb-grid-column-ad8a8ba6\"><div class=\"gb-container gb-container-ad8a8ba6\">\n\n<figure class=\"gb-block-image gb-block-image-c7d32e2b\"><img loading=\"lazy\" decoding=\"async\" width=\"942\" height=\"582\" class=\"gb-image gb-image-c7d32e2b\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/07\/govtech_Whitelabeled.jpg\" alt=\"\" title=\"govtech_Whitelabeled\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/07\/govtech_Whitelabeled.jpg 942w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/07\/govtech_Whitelabeled-300x185.jpg 300w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/07\/govtech_Whitelabeled-768x474.jpg 768w\" sizes=\"auto, (max-width: 942px) 100vw, 942px\" \/><\/figure>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-cbcf65f7\"><div class=\"gb-container gb-container-cbcf65f7\">\n\n<h2 class=\"gb-headline gb-headline-3e14d1c8 gb-headline-text is-style-u-eyebrow-heading\">Solution<\/h2>\n\n\n\n<h3 class=\"gb-headline gb-headline-5d905ab3 gb-headline-text\">Strategic collaboration boosts conversions and visibility\u00a0<\/h3>\n\n\n\n<p>The company partnered with PAN to implement an integrated strategy across paid, earned, and owned channels. PAN focused on optimizing corporate demand generation and approach to product-level campaigns, amplifying thought leadership, and integrating newly developed brand messaging to drive conversions and cohesive organizational growth for the company.\u00a0<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-56408ce4\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-6a79fd85\">\n<div class=\"gb-grid-column gb-grid-column-c1aff958\"><div class=\"gb-container gb-container-c1aff958\">\n\n<h2 class=\"gb-headline gb-headline-b29f898a gb-headline-text is-style-u-eyebrow-heading\">result<\/h2>\n\n\n\n<h3 class=\"gb-headline gb-headline-fd636e75 gb-headline-text\">Elevating industry influence and yielding high returns\u00a0<\/h3>\n\n\n\n<h4 class=\"gb-headline gb-headline-5f709e83 gb-headline-text is-style-u-bold-paragraph-style\">Corporate Growth\u2028<\/h4>\n\n\n\n<p>The company experienced a surge in corporate-level conversions, driven by targeted demand generation strategies and optimized product-level campaigns. 200+ creative and content assets developed across eleven products yielded over $100K in revenue. Additionally, through a combination of strategic media briefings and data-driven content, PAN drove 18 pieces of meaningful coverage, that helped position the company as an authoritative\u00a0leader and elevated their influence.\u00a0<\/p>\n\n\n\n<h4 class=\"gb-headline gb-headline-3e375796 gb-headline-text is-style-u-bold-paragraph-style\">Accelerated Campaign Performance\u2028<\/h4>\n\n\n\n<p>PAN-owned campaigns on LinkedIn saw a 15% engagement share and a 44% higher CTR than the account average. Media sponsorships with industry-leading publications generated 631 leads and contributed to 73 conversions on the brand site.\u00a0<\/p>\n\n\n\n<h4 class=\"gb-headline gb-headline-46c92a31 gb-headline-text is-style-u-bold-paragraph-style\">Increased Brand Awareness and Engagement\u2028In<\/h4>\n\n\n\n<p>just one quarter, the company witnessed a 51% increase in &#8220;Power of Voice&#8221; with a spike in media mentions, a 10% increase in Awareness, an above-average global search rank increasing year over year, and increased branded search traffic versus portfolio, quarter over quarter.\u00a0<\/p>\n\n\n\n<h4 class=\"gb-headline gb-headline-847e96b6 gb-headline-text is-style-u-bold-paragraph-style\">&nbsp;<\/h4>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-9168c33e\"><div class=\"gb-container gb-container-9168c33e\">\n\n<figure class=\"gb-block-image gb-block-image-a75ec345\"><img loading=\"lazy\" decoding=\"async\" width=\"939\" height=\"626\" class=\"gb-image gb-image-a75ec345\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/07\/gt_Ebook2.jpg\" alt=\"\" title=\"gt_Ebook2\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/07\/gt_Ebook2.jpg 939w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/07\/gt_Ebook2-300x200.jpg 300w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/07\/gt_Ebook2-768x512.jpg 768w\" sizes=\"auto, (max-width: 939px) 100vw, 939px\" \/><\/figure>\n\n\n\n<figure class=\"gb-block-image gb-block-image-1d6795bc\"><img loading=\"lazy\" decoding=\"async\" width=\"939\" height=\"450\" class=\"gb-image gb-image-1d6795bc\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/07\/gt_eBook-1.jpg\" alt=\"\" title=\"gt_eBook 1\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/07\/gt_eBook-1.jpg 939w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/07\/gt_eBook-1-300x144.jpg 300w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/07\/gt_eBook-1-768x368.jpg 768w\" sizes=\"auto, (max-width: 939px) 100vw, 939px\" \/><\/figure>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-eba9cc52 alignfull\">\n<div class=\"gb-container gb-container-6330e9ab\">\n \r\n\r\n\r\n\r\n<div id=\"c-quoteblock-block_4b9f9e6a02236f76b230bfce9efbb628\" class=\"alignfull c-quoteblock   c-quoteblock-style-five is-smaller-font\">\r\n    <div class=\"c-quoteblock__inner\">\r\n        <blockquote class=\"c-quoteblock__quote\">\r\n            <p>We looked at PANs capabilities around brand storytelling, and helping us optimize our demand gen buys, looking deep into our channels, and you were able to make campaigns work faster and have more efficiencies.&#8221;<\/p>\r\n            <div class=\"c-quoteblock__attribution\">\r\n            <cite>Chief Marketing Officer<\/cite>\r\n            <\/div>\r\n        <\/blockquote>\r\n        <div class=\"c-quoteblock__img\">\r\n                <svg width=\"248\" height=\"249\" viewBox=\"0 0 248 249\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n<circle id=\"Ellipse 243\" cx=\"124.172\" cy=\"124.506\" r=\"121.268\" stroke=\"white\" stroke-width=\"5\" stroke-linecap=\"round\" stroke-dasharray=\"10 10\"\/>\r\n<\/svg>\r\n<img loading=\"lazy\" decoding=\"async\" width=\"213\" height=\"212\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/07\/CP_Ebook_Option2-1.png\" class=\"attachment-crop-square size-crop-square\" alt=\"\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/07\/CP_Ebook_Option2-1.png 213w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/07\/CP_Ebook_Option2-1-150x150.png 150w\" sizes=\"auto, (max-width: 213px) 100vw, 213px\" \/>\r\n        \r\n    <\/div>\r\n<\/div>\r\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-ec5f9601 alignfull\">\n<div class=\"gb-container gb-container-d1595e59\">\n<div class=\"gb-container gb-container-3f66eb33\">\n\n<h2 class=\"gb-headline gb-headline-73c7d22e gb-headline-text is-style-u-eyebrow-heading\">More work<\/h2>\n\n\n\n<h4 class=\"gb-headline gb-headline-3048acaa gb-headline-text h1-style\">See more<\/h4>\n\n\n\n<h4 class=\"gb-headline gb-headline-5178928c gb-headline-text is-style-u-outline-font-teal u-move \">good stuff<\/h4>\n\n\n<div class=\"gb-container gb-container-566b7a3a\">\n\n<a class=\"gb-button gb-button-c90b68df gb-button-text gb-button-orange-button\" href=\"https:\/\/www.pancommunications.com\/work\/\">View Our Full Portfolio<\/a>\n\n\n\n<a class=\"gb-button gb-button-30ad2ea9 gb-button-text-only c-arrow-link\" href=\"https:\/\/www.pancommunications.com\/contact\/\"><span class=\"gb-button-text\">Let&#8217;s Talk<\/span><span class=\"gb-icon\"><svg fill=\"\" viewBox=\"0 0 26 26\" height=\"26\" width=\"26\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_678_11332)\">\n<path 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class=\"gb-container-link\" href=\"https:\/\/www.pancommunications.com\/work\/case-studies\/ntt-data\/\"><\/a>\n<figure class=\"gb-block-image gb-block-image-0da69c6d\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1819\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-scaled.jpg\" class=\"gb-image-0da69c6d\" alt=\"NTT Data Future of Work Media Relations Case Study for PAN Communications\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-scaled.jpg 2560w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-300x213.jpg 300w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-768x546.jpg 768w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-1024x728.jpg 1024w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-1536x1091.jpg 1536w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-2048x1455.jpg 2048w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-100x71.jpg 100w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-960x682.jpg 960w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-414x294.jpg 414w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2022\/04\/NTTData_futureofwork_casestudy_pancomm-1440x1023.jpg 1440w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n<div class=\"gb-container gb-container-72dcc555 c-case-card-overlay\"><\/div>\n\n<div class=\"gb-container gb-container-f963626c c-case-card-content\">\n<img loading=\"lazy\" decoding=\"async\" class=\"c-case-card-logo\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/06\/NTT-Data-Logo-1.png\" alt=\"ntt data logo, white\" title=\"NTT-Data-Logo (1)\" width=\"800\" height=\"130\">\n\n<p class=\"gb-headline gb-headline-9c3de4fa gb-headline-text\"><a href=\"https:\/\/www.pancommunications.com\/work\/case-studies\/ntt-data\/\">Launching empowered work with a data-first approach to media relations<\/a><\/p>\n\n<span class=\"u-taxonomy-pill\">B2B Tech<\/span>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div>","protected":false},"featured_media":22911,"template":"","industry":[676],"service":[665,666,667,668,669,140],"class_list":["post-22910","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","industry-govtech"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Driving growth through a transformative 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