{"id":23208,"date":"2024-10-30T15:32:16","date_gmt":"2024-10-30T20:32:16","guid":{"rendered":"https:\/\/www.pancommunications.com\/?post_type=insight&#038;p=23208"},"modified":"2024-10-30T15:32:17","modified_gmt":"2024-10-30T20:32:17","slug":"client-considerations-when-discussing-the-election","status":"publish","type":"insight","link":"https:\/\/www.pancommunications.com\/insights\/client-considerations-when-discussing-the-election\/","title":{"rendered":"Client Considerations When Discussing the Election: A Note from Chief Client Officer of PAN, Darlene Doyle"},"content":{"rendered":"\n<p>\u00a0With Election Day next week, best practices for internal and external communication around the election are top of mind for many. This is especially true of our clients as they navigate polarizing points of view and determine if, when, where, and how they engage in the conversation. \u00a0<\/p>\n\n\n\n<p>Ultimately, how a company approaches this topic is deeply specific and individual to the brand. There are complex considerations including your core audiences, policy impact on your business, authenticity to your brand, and risks versus rewards. &nbsp;&nbsp;<\/p>\n\n\n\n<p>While this is a one-on-one client conversation, our Issues Response Team has provided some over-arching guidelines to support our clients in the week ahead \u2013 and we wanted to share them with you, too. &nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Start with Your Tea<\/strong>m<\/h2>\n\n\n\n<p>First and foremost, communication starts with your internal team. We recommend that internal communication at the C-level stays bipartisan to be respectful of the various points of view of your team. Highly-charged discussions circle the election, so here some things to consider:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Encourage your team to flex their civic duty<\/strong> and get out to vote, ensuring they have time off in their day to step away and get to the polls.\u00a0<\/li>\n\n\n\n<li><strong>Acknowledge that Election Day <\/strong><strong>(and the days leading up to and following it) can be emotionally charged<\/strong> and may require stepping away for small breaks. In communications roles, this need may be even more pronounced as the nature of the work makes it hard to break away from the news cycle.\u00a0\u00a0<\/li>\n\n\n\n<li><strong>Remind your employees that team members will have various points of view<\/strong> on the election and your focus as an organization is to create a respectful, inclusive, and safe environment for all team members. You may also consider linking to existing social media guidelines or any internal resources that outline respectful discourse as a healthy refresher.\u00a0<\/li>\n\n\n\n<li><strong>Share bipartisan educational materials\/resources<\/strong> to encourage your team to educate themselves in advance of Election Day on key issues \u2013 especially any that directly impact your business\/industry. \u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Be Mindful on Social Media<\/strong><\/h2>\n\n\n\n<p>Your messages, tone and imagery on social media leading up to and on Election Day should be thoughtfully planned.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Consider a GOTV (\u201cget out the vote\u201d) message<\/strong> on your corporate social handle.\u00a0\u00a0<\/li>\n\n\n\n<li><strong>Share balanced resources<\/strong> that can help educate your key audiences on any policies on the ballot that directly impact your industry.\u00a0\u00a0<\/li>\n\n\n\n<li><strong>Review and evaluate scheduled organic content and paid campaigns<\/strong> in play and consider \u201cpausing\u201d on Election Day, sticking to just the GOTV message. This can help you avoid appearing tone deaf to the bigger conversations on a day where ill-timed content may not be well received.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>If C-level leaders want to take a specific position on the election and have done so in the past, we suggest keeping this to a personal LinkedIn channel.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Level-Set on Media Expectations<\/strong><\/h2>\n\n\n\n<p>Unsurprisingly, the week leading up to and following Election Day will be owned by election discussions and updates, especially across business and broadcast media outlets. Major announcements or campaign launches during this timeframe (unless directly tied to the election) will struggle to gain media attention. &nbsp;<\/p>\n\n\n\n<p>Some specific guidance in engaging with the media this week and next:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hold proactive media pitching on Election Day<\/strong> unless it\u2019s critically timed and <strong>directly <\/strong>connected to the Election (stretching to make it connect is also not advised). Any outreach should include a careful review of the media outlet\u2019s coverage and the specific reporter\u2019s coverage and social channels.\u00a0\u00a0\u00a0<\/li>\n\n\n\n<li><strong>Revisit and refresh your key messages and talking points<\/strong> if your company has taken a position on specific policies on the ballet. These can support you in any pre-booked briefings you have this week and next. Your messages should be crisp, succinct and educational to your various audiences. These can also be resources for reporters who proactively reach out for your company\u2019s POV on a specific election related topic.\u00a0\u00a0<\/li>\n\n\n\n<li><strong>Consider creating pre-written commentary on policy outcomes<\/strong> if they directly impact your business and help inform\/educate your key audiences. This commentary could be posted on your blog or in a statement that is ready for media looking for perspectives post-Election Day.<\/li>\n\n\n\n<li><strong>Evaluate discussions and topics<\/strong> that are authentic to your brand and mission.<\/li>\n<\/ul>\n\n\n\n<p><strong>Related Read \u2013 <a href=\"https:\/\/sites.pancommunications.com\/download-healthpulse-report-election-edition\">PAN HealthPulse: Election Edition<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sensitive Topics Require Nuanced Conversations<\/strong><\/h2>\n\n\n\n<p>As always, what your company speaks up and out on takes careful consideration. Once again: <strong>there is no such thing as a one-size-fits-all communication policy for elections<\/strong>. Company missions and market changes should \u2013 and will \u2013 impact how you deliver messages around the election cycle.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re looking for guidance, <a href=\"https:\/\/www.pancommunications.com\/contact\/\">let\u2019s talk<\/a> about how PAN can help navigate these nuanced conversations.\u00a0<\/p>\n","protected":false},"featured_media":23209,"template":"","categories":[159],"insight_type":[164],"insight_author":[466],"class_list":["post-23208","insight","type-insight","status-publish","has-post-thumbnail","hentry","category-integrated-marketing","insight_type-blog","insight_author-darlene-doyle"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Client Considerations When Discussing the Election: A Note from Chief Client Officer of PAN, Darlene Doyle - PAN<\/title>\n<meta name=\"description\" content=\"Here are 11 guidelines to help you discuss the election with your clients, from PAN&#039;s Chief Client Officer, Darlene Doyle.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pancommunications.com\/insights\/client-considerations-when-discussing-the-election\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Client Considerations When Discussing the Election: A Note from Chief Client Officer of PAN, Darlene Doyle - PAN\" \/>\n<meta property=\"og:description\" content=\"Here are 11 guidelines to help you discuss the election with your clients, from PAN&#039;s Chief Client Officer, Darlene Doyle.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pancommunications.com\/insights\/client-considerations-when-discussing-the-election\/\" \/>\n<meta property=\"og:site_name\" content=\"PAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PANCommunications\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-30T20:32:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/10\/element5-digital-ls8Kc0P9hAA-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1709\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@PANcomm\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.pancommunications.com\/insights\/client-considerations-when-discussing-the-election\/\",\"url\":\"https:\/\/www.pancommunications.com\/insights\/client-considerations-when-discussing-the-election\/\",\"name\":\"Client Considerations When Discussing the Election: A Note from Chief Client Officer of PAN, Darlene Doyle - PAN\",\"isPartOf\":{\"@id\":\"https:\/\/www.pancommunications.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.pancommunications.com\/insights\/client-considerations-when-discussing-the-election\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.pancommunications.com\/insights\/client-considerations-when-discussing-the-election\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/10\/element5-digital-ls8Kc0P9hAA-unsplash-scaled.jpg\",\"datePublished\":\"2024-10-30T20:32:16+00:00\",\"dateModified\":\"2024-10-30T20:32:17+00:00\",\"description\":\"Here are 11 guidelines to help you discuss the election with your clients, from PAN's Chief Client Officer, Darlene Doyle.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.pancommunications.com\/insights\/client-considerations-when-discussing-the-election\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.pancommunications.com\/insights\/client-considerations-when-discussing-the-election\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.pancommunications.com\/insights\/client-considerations-when-discussing-the-election\/#primaryimage\",\"url\":\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/10\/element5-digital-ls8Kc0P9hAA-unsplash-scaled.jpg\",\"contentUrl\":\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/10\/element5-digital-ls8Kc0P9hAA-unsplash-scaled.jpg\",\"width\":2560,\"height\":1709,\"caption\":\"Election stickers\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.pancommunications.com\/insights\/client-considerations-when-discussing-the-election\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.pancommunications.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Client Considerations When Discussing th...\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.pancommunications.com\/#website\",\"url\":\"https:\/\/www.pancommunications.com\/\",\"name\":\"PAN Communications\",\"description\":\"PAN Communications\",\"publisher\":{\"@id\":\"https:\/\/www.pancommunications.com\/#organization\"},\"alternateName\":\"PAN\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.pancommunications.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.pancommunications.com\/#organization\",\"name\":\"PAN\",\"alternateName\":\"PAN\",\"url\":\"https:\/\/www.pancommunications.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.pancommunications.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/03\/logo_color.svg\",\"contentUrl\":\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/03\/logo_color.svg\",\"width\":149,\"height\":53,\"caption\":\"PAN\"},\"image\":{\"@id\":\"https:\/\/www.pancommunications.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/PANCommunications\/\",\"https:\/\/x.com\/PANcomm\",\"https:\/\/www.instagram.com\/pancomm\/\",\"https:\/\/www.linkedin.com\/company\/pan-communications\/\",\"https:\/\/www.youtube.com\/user\/pancomm10\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Client Considerations When Discussing the Election: A Note from Chief Client Officer of PAN, Darlene Doyle - PAN","description":"Here are 11 guidelines to help you discuss the election with your clients, from PAN's Chief Client Officer, Darlene Doyle.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.pancommunications.com\/insights\/client-considerations-when-discussing-the-election\/","og_locale":"en_US","og_type":"article","og_title":"Client Considerations When Discussing the Election: A Note from Chief Client Officer of PAN, Darlene Doyle - PAN","og_description":"Here are 11 guidelines to help you discuss the election with your clients, from PAN's Chief Client Officer, Darlene Doyle.","og_url":"https:\/\/www.pancommunications.com\/insights\/client-considerations-when-discussing-the-election\/","og_site_name":"PAN","article_publisher":"https:\/\/www.facebook.com\/PANCommunications\/","article_modified_time":"2024-10-30T20:32:17+00:00","og_image":[{"width":2560,"height":1709,"url":"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/10\/element5-digital-ls8Kc0P9hAA-unsplash-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@PANcomm","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.pancommunications.com\/insights\/client-considerations-when-discussing-the-election\/","url":"https:\/\/www.pancommunications.com\/insights\/client-considerations-when-discussing-the-election\/","name":"Client Considerations When Discussing the Election: A Note from Chief Client Officer of PAN, Darlene Doyle - PAN","isPartOf":{"@id":"https:\/\/www.pancommunications.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.pancommunications.com\/insights\/client-considerations-when-discussing-the-election\/#primaryimage"},"image":{"@id":"https:\/\/www.pancommunications.com\/insights\/client-considerations-when-discussing-the-election\/#primaryimage"},"thumbnailUrl":"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/10\/element5-digital-ls8Kc0P9hAA-unsplash-scaled.jpg","datePublished":"2024-10-30T20:32:16+00:00","dateModified":"2024-10-30T20:32:17+00:00","description":"Here are 11 guidelines to help you discuss the election with your clients, from PAN's Chief Client Officer, Darlene Doyle.","breadcrumb":{"@id":"https:\/\/www.pancommunications.com\/insights\/client-considerations-when-discussing-the-election\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.pancommunications.com\/insights\/client-considerations-when-discussing-the-election\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pancommunications.com\/insights\/client-considerations-when-discussing-the-election\/#primaryimage","url":"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/10\/element5-digital-ls8Kc0P9hAA-unsplash-scaled.jpg","contentUrl":"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/10\/element5-digital-ls8Kc0P9hAA-unsplash-scaled.jpg","width":2560,"height":1709,"caption":"Election stickers"},{"@type":"BreadcrumbList","@id":"https:\/\/www.pancommunications.com\/insights\/client-considerations-when-discussing-the-election\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.pancommunications.com\/"},{"@type":"ListItem","position":2,"name":"Client Considerations When Discussing th..."}]},{"@type":"WebSite","@id":"https:\/\/www.pancommunications.com\/#website","url":"https:\/\/www.pancommunications.com\/","name":"PAN Communications","description":"PAN Communications","publisher":{"@id":"https:\/\/www.pancommunications.com\/#organization"},"alternateName":"PAN","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.pancommunications.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.pancommunications.com\/#organization","name":"PAN","alternateName":"PAN","url":"https:\/\/www.pancommunications.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pancommunications.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/03\/logo_color.svg","contentUrl":"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2024\/03\/logo_color.svg","width":149,"height":53,"caption":"PAN"},"image":{"@id":"https:\/\/www.pancommunications.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/PANCommunications\/","https:\/\/x.com\/PANcomm","https:\/\/www.instagram.com\/pancomm\/","https:\/\/www.linkedin.com\/company\/pan-communications\/","https:\/\/www.youtube.com\/user\/pancomm10"]}]}},"_links":{"self":[{"href":"https:\/\/www.pancommunications.com\/wp-json\/wp\/v2\/insight\/23208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pancommunications.com\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/www.pancommunications.com\/wp-json\/wp\/v2\/types\/insight"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pancommunications.com\/wp-json\/wp\/v2\/media\/23209"}],"wp:attachment":[{"href":"https:\/\/www.pancommunications.com\/wp-json\/wp\/v2\/media?parent=23208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pancommunications.com\/wp-json\/wp\/v2\/categories?post=23208"},{"taxonomy":"insight_type","embeddable":true,"href":"https:\/\/www.pancommunications.com\/wp-json\/wp\/v2\/insight_type?post=23208"},{"taxonomy":"insight_author","embeddable":true,"href":"https:\/\/www.pancommunications.com\/wp-json\/wp\/v2\/insight_author?post=23208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}