{"id":23428,"date":"2025-02-12T17:45:18","date_gmt":"2025-02-12T22:45:18","guid":{"rendered":"https:\/\/www.pancommunications.com\/?post_type=case_study&#038;p=23428"},"modified":"2025-02-13T10:28:58","modified_gmt":"2025-02-13T15:28:58","slug":"amplifying-a-future-of-work-with-omnichannel-influencer-strategies","status":"publish","type":"case_study","link":"https:\/\/www.pancommunications.com\/work\/case-studies\/amplifying-a-future-of-work-with-omnichannel-influencer-strategies\/","title":{"rendered":"Amplifying a future of work with omnichannel influencer strategies"},"content":{"rendered":"<div class=\"gb-container gb-container-42fddb2f o-standard-wrapper alignfull\">\n<div class=\"gb-container gb-container-b2f8fd6e\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-d434e5ef c-counter-grid\">\n<div class=\"gb-grid-column gb-grid-column-1fbe42f2\"><div class=\"gb-container gb-container-1fbe42f2\">\n\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-047d1e4 is-style-u-outline-font-teal u-counter-large\" data-block-id=\"047d1e4\"><style>.stk-047d1e4 {margin-bottom:0px !important;}<\/style><div class=\"stk-block-count-up__text\">1.08B<\/div><\/div>\n\n\n\n<p class=\"gb-headline gb-headline-84847020 gb-headline-text is-style-default\">potential impressions in six months<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-86989885\"><div class=\"gb-container gb-container-86989885\">\n\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-6add382 is-style-u-outline-font-teal u-counter-large\" data-block-id=\"6add382\"><style>.stk-6add382 {margin-bottom:0px !important;}<\/style><div class=\"stk-block-count-up__text\">76%<\/div><\/div>\n\n\n\n<p class=\"gb-headline gb-headline-8f401907 gb-headline-text is-style-default\">increase in remote work impressions (118M)<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-10692789\"><div class=\"gb-container gb-container-10692789\">\n\n<div class=\"wp-block-stackable-count-up stk-block-count-up stk-block stk-26e6134 is-style-u-outline-font-teal u-counter-large\" data-block-id=\"26e6134\"><style>.stk-26e6134 {margin-bottom:0px !important;}<\/style><div class=\"stk-block-count-up__text\">12<\/div><\/div>\n\n\n\n<p class=\"gb-headline gb-headline-553ebdb6 gb-headline-text is-style-default\">national broadcast segments featuring Citrix executives<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-7ae99a35\">\n<div class=\"gb-grid-wrapper gb-grid-wrapper-4250da91\">\n<div class=\"gb-grid-column gb-grid-column-cbcf65f7\"><div class=\"gb-container gb-container-cbcf65f7\">\n\n<h2 class=\"gb-headline gb-headline-3e14d1c8 gb-headline-text is-style-u-eyebrow-heading\">Solution<\/h2>\n\n\n\n<h3 class=\"gb-headline gb-headline-1724fed3 gb-headline-text\">Bringing the future of work to life<\/h3>\n\n\n\n<p>PAN devised a multi-pronged strategy to elevate Citrix\u2019s voice in the digital workspace and employee experience discussions. The campaign centered around:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Airstream Activation<\/strong>: A key component of the campaign was wrapping an Airstream in Citrix\u2019 new branding and taking it on the road. Influencers worked from the Airstream in various settings \u2013 urban, rural, and off-the-grid \u2013 to illustrate the flexibility Citrix enables.<\/li>\n\n\n\n<li><strong>Influencer Partnerships<\/strong>: Citrix collaborated with industry experts, including Evan Kirstel, Natalie Zfat, and Kevin Jackson, to amplify core messaging, and share their work-from-anywhere experiences, on social media.<\/li>\n\n\n\n<li><strong>Media Relations &amp; Thought Leadership<\/strong>: PAN secured high-profile media placements and broadcast segments in top-tier media for Citrix executives. These appearances reinforced Citrix\u2019s authority in remote work and digital transformation.<\/li>\n\n\n\n<li><strong>Original Research<\/strong>: Citrix commissioned multiple research initiatives, analyzing trends such as employee experiences, work-from-home behaviors, and the impact of remote work on productivity and mental health. These data-driven insights fueled media stories and social conversations.<\/li>\n\n\n\n<li><strong>Social Amplification<\/strong>: The campaign leveraged both paid and organic social media strategies, driving engagement with #TakeTimeBack and showcasing Citrix\u2019s role in shaping the modern workplace.<\/li>\n<\/ul>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-ad8a8ba6\"><div class=\"gb-container gb-container-ad8a8ba6\">\n\n<h2 class=\"gb-headline gb-headline-a51ae2d9 gb-headline-text is-style-u-eyebrow-heading\">result<\/h2>\n\n\n\n<h3 class=\"gb-headline gb-headline-067ecbad gb-headline-text\">Turning insights into industry influence<\/h3>\n\n\n\n<p>Citrix\u2019s campaign delivered measurable gains in brand awareness, media visibility, and industry influence. It drove a <strong>102% increase<\/strong> in \u201cFuture of Work\u201d mentions and <strong>171% increase<\/strong> in employee experience conversations.<\/p>\n\n\n\n<p>Media engagement was equally impactful, with placements in Business Insider, The Washington Post, and Forbes (among others). PAN additionally secured <strong>12 national broadcast segments<\/strong> across CNBC, FOX Business, and Yahoo! Finance.<\/p>\n\n\n\n<p>Meanwhile, social media and influencer activations extended Citrix\u2019s reach (1 billion+ potential impressions), with the Airstream activation alone generating <strong>18 million+ views<\/strong> across platforms. Of note, the campaign also drove the highest engagement on owned social channels.<\/p>\n\n\n\n<p>Citrix\u2019s authority in the hybrid work conversation was \u2013 at a time of peak competition \u2013 solidified.<\/p>\n\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-eba9cc52 alignfull\">\n<div class=\"gb-container gb-container-6330e9ab\">\n \r\n\r\n\r\n\r\n<div id=\"c-quoteblock-block_fbb805a61155934c19cd75b512688dd8\" class=\"alignfull c-quoteblock  c-quoteblock-is-logo c-quoteblock-style-four is-smaller-font\">\r\n    <div class=\"c-quoteblock__inner\">\r\n        <blockquote class=\"c-quoteblock__quote\">\r\n            <p>\u201cI am still reeling from David\u2019s CNBC appearance and all the super positive feedback we are getting from across the company about how we are \u2018killing it\u2019 and that \u2018Citrix is everywhere\u2019 and that \u2018I haven\u2019t seen comms like this in the ten years I have been here, you are machines.\u2019 So thank you for that. You are simply amazing.\u201d <\/p>\r\n            <div class=\"c-quoteblock__attribution\">\r\n            <cite>Citrix<\/cite>\r\n            <\/div>\r\n        <\/blockquote>\r\n        <div class=\"c-quoteblock__img\">\r\n                <svg width=\"248\" height=\"249\" viewBox=\"0 0 248 249\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\r\n<circle id=\"Ellipse 243\" cx=\"124.172\" cy=\"124.506\" r=\"121.268\" stroke=\"white\" stroke-width=\"5\" stroke-linecap=\"round\" stroke-dasharray=\"10 10\"\/>\r\n<\/svg>\r\n<div class=\"c-logo-wrap\"><img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"347\" src=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/02\/citrix-logo-black.png\" class=\"attachment-large size-large\" alt=\"citric logo, black\" srcset=\"https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/02\/citrix-logo-black.png 1000w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/02\/citrix-logo-black-300x113.png 300w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/02\/citrix-logo-black-768x290.png 768w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/02\/citrix-logo-black-100x38.png 100w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/02\/citrix-logo-black-960x362.png 960w, https:\/\/www.pancommunications.com\/wp-content\/uploads\/2020\/02\/citrix-logo-black-414x156.png 414w\" sizes=\"auto, (max-width: 920px) 100vw, 920px\" \/><\/div>\r\n        \r\n    <\/div>\r\n<\/div>\r\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"gb-container gb-container-ec5f9601 alignfull\">\n<div class=\"gb-container gb-container-d1595e59\">\n<div class=\"gb-container gb-container-3f66eb33\">\n\n<h2 class=\"gb-headline gb-headline-73c7d22e gb-headline-text is-style-u-eyebrow-heading\">More work<\/h2>\n\n\n\n<h4 class=\"gb-headline gb-headline-3048acaa gb-headline-text h1-style\">See more<\/h4>\n\n\n\n<h4 class=\"gb-headline gb-headline-5178928c gb-headline-text is-style-u-outline-font-teal u-move \">good stuff<\/h4>\n\n\n<div class=\"gb-container gb-container-566b7a3a\">\n\n<a class=\"gb-button gb-button-c90b68df gb-button-text gb-button-orange-button\" href=\"https:\/\/www.pancommunications.com\/work\/\">View Our Full Portfolio<\/a>\n\n\n\n<a class=\"gb-button gb-button-30ad2ea9 gb-button-text-only c-arrow-link\" href=\"https:\/\/www.pancommunications.com\/contact\/\"><span class=\"gb-button-text\">Let&#8217;s Talk<\/span><span class=\"gb-icon\"><svg fill=\"\" viewBox=\"0 0 26 26\" height=\"26\" width=\"26\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<g clip-path=\"url(#clip0_678_11332)\">\n<path fill=\"\" d=\"M17.5398 6.16504C18.1746 5.53027 19.2055 5.53027 19.8402 6.16504L25.5277 11.8525C26.1625 12.4873 26.1625 13.5182 25.5277 14.1529L19.8402 19.8404C19.2055 20.4752 18.1746 20.4752 17.5398 19.8404C16.9051 19.2057 16.9051 18.1748 17.5398 17.54L20.4496 14.6252H9.75C8.85117 14.6252 8.125 13.899 8.125 13.0002C8.125 12.1014 8.85117 11.3752 9.75 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alt=\"Lumi Global client logo, white\" title=\"lumi-global-logo-white\" width=\"1051\" height=\"352\">\n\n<p class=\"gb-headline gb-headline-9c3de4fa gb-headline-text\"><a href=\"https:\/\/www.pancommunications.com\/work\/case-studies\/lumi\/\">Boosting shareholder democracy<\/a><\/p>\n\n<span class=\"u-taxonomy-pill\">Cloud \/ DevOps<\/span>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n<\/div>\n<\/div>\n<\/div>","protected":false},"featured_media":23429,"template":"","industry":[664],"service":[669,666,665],"class_list":["post-23428","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","industry-cloud-devops"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amplifying a future of work with omnichannel influencer strategies | PAN<\/title>\n<meta name=\"description\" content=\"Explore how PAN helped Citrix cut through the noise with influencer activations, top-tier 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