{"id":39308,"date":"2025-12-15T10:04:35","date_gmt":"2025-12-15T15:04:35","guid":{"rendered":"https:\/\/www.pancommunications.com\/?post_type=insight&p=39308"},"modified":"2025-12-18T13:31:08","modified_gmt":"2025-12-18T18:31:08","slug":"pan-expands-integrated-marketing-services-with-new-b2b-website-capabilities","status":"publish","type":"insight","link":"https:\/\/www.pancommunications.com\/insights\/pan-expands-integrated-marketing-services-with-new-b2b-website-capabilities\/","title":{"rendered":"PAN Expands Integrated Marketing Services with New B2B Website Capabilities"},"content":{"rendered":"\n

Driven by rising demand for AI-informed, analytics-led websites, PAN formalizes its long-standing web expertise into a full-service offering supporting strategy, UX, messaging, creative, development, and ongoing optimization.<\/em><\/p>\n\n\n\n

Boston, MA \/ BUSINESS WIRE<\/a> \/\u00a0DECEMBER\u00a015,\u00a02025 \/<\/strong>\u00a0PAN<\/a>,\u00a0a global, integrated, data-driven marketing and PR agency for B2B tech and healthcare brands, today announced the launch of its new\u00a0B2B Web Services offering<\/a>. The new capabilities expand the agency\u2019s integrated marketing services with a modern, analytics-led approach to website strategy, design, messaging, development, and long-term optimization.<\/p>\n\n\n\n

This announcement builds on years of website strategy, copywriting, design, and development that naturally emerged from the agency\u2019s PR and integrated marketing programs. When PAN shapes a company\u2019s story and demand strategy, bringing that narrative to life through a website is a seamless, and sought after, extension. The relationship often works in reverse, as well: Brands that engage PAN for a web initiative frequently expand into long-term PR, content, and integrated marketing programs.<\/p>\n\n\n\n

Why? Because brands value a connected approach. Existing connections pave the way for greater agility, which drives faster, and more measurable, benefits. PAN’s new service line formalizes this integrated model, as demand for it grows.<\/p>\n\n\n\n

\u201cYour website is where prospects confirm your value and decide whether to continue the conversation,\u201d said Chris Nardone, VP of Integrated Marketing and Web Services at PAN. \u201cWe build sites that are guided by data and grounded in strategy. That means bringing UX, creative, development, SEO, and AI-informed research into one streamlined process.\u201d<\/p>\n\n\n\n

Aligned to How Buyers Search. Built to Easily Manage.<\/strong><\/p>\n\n\n\n

PAN\u2019s Web Design Services leverage a full-lifecycle model that moves from discovery to strategy, through messaging, design, and development, and into long-term optimization. The agency uses its PAN Pathway framework to guide clients through each phase with clarity and flexibility.<\/p>\n\n\n\n

Core service components include:<\/p>\n\n\n\n