{"id":44632,"date":"2026-02-05T11:42:13","date_gmt":"2026-02-05T16:42:13","guid":{"rendered":"https:\/\/www.pancommunications.com\/?post_type=case_study&p=44632"},"modified":"2026-02-24T11:25:42","modified_gmt":"2026-02-24T16:25:42","slug":"jobber","status":"publish","type":"case_study","link":"https:\/\/www.pancommunications.com\/work\/case-studies\/jobber\/","title":{"rendered":"Building visibility in an overlooked industry\u00a0"},"content":{"rendered":"
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Solution<\/h2>\n\n\n\n

Recognizing a lack of data in the Home Service category, PAN proposed a data-driven thought leadership approach. The team\u00a0identified\u00a0the skilled labor gap as a critical issue and developed\u00a0Jobber\u2019s\u00a0Annual Blue-Collar Report\u00a0(BCR), surveying 1,000 U.S.\u00a0High School and College aged\u00a0Gen Zer\u2019s\u00a0on\u00a0perceptions\u00a0of trade careers.<\/p>\n\n\n\n

The report connected declining trade interest with university costs and white-collar layoffs, positioning Jobber to champion trade career stability while addressing its users\u2019 hiring challenges.\u00a0<\/p>\n\n<\/div><\/div>\n\n

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result<\/h2>\n\n\n\n

Jobber has released three editions of its BCR report \u2013 with strong year-over-year momentum. Pairing the data with real-life stories from Gen\u00a0Z trade\u00a0entrepreneurs and academics has led to features of the data in\u00a0WSJ, Fast Company, Forbes, CBS, Newsweek, Fortune, Inc., Axios, Chicago Tribune, CNBC,\u00a0<\/em>and more.<\/p>\n\n\n\n

It\u2019s\u00a0also been included in local radio and broadcast segments across the\u00a0country. The campaign has been\u00a0recognized by\u00a0PRNews, Ragan Communications, and the North American SABRE awards.\u00a0<\/p>\n\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div>\n\n\n

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Spotlighting often overlooked but\u00a0absolutely essential\u00a0blue collar\u00a0professionals and entrepreneurs has been a shared mission between Jobber and PAN, and together\u00a0we\u2019ve\u00a0hit some incredible mainstream media milestones. PAN\u2019s strategic approach is not only elevating Jobber\u2019s leadership in the\u00a0category, but\u00a0also amplifying the voices of the community\u00a0we\u2019re\u00a0proud to champion.<\/p>\r\n

\r\n Moly\u00a0Milosovic, Director, Brand Marketing & Communications\u00a0<\/cite>\r\n <\/div>\r\n <\/blockquote>\r\n
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